The SAGE Handbook of Public Opinion Research

Wolfgang Donsbach; Michael W.Traugott

doi:10.4135/9781848607910

Handbooks

The SAGE Handbook of Public Opinion Research

Edited by:
Wolfgang Donsbach
&
Michael W. Traugott
Publisher: SAGE Publications Ltd
- Publication year: 2008
- Online pub date: October 01, 2010
Discipline: Politics & International Relations
Subject: Research Methods for Politics & International Relations (general), Public Opinion, Public Opinion
DOI: https://doi.org/10.4135/9781848607910
Keywords:
opinion polls, opinions, polling, public opinion, spiral of silence, survey research, surveying
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- Print ISBN:9781412911771
- Online ISBN:9781848607910
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Summary
Contents
Subject index

Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

Front Matter
- Copyright
- Notes on Contributors
Chapters
- Introduction
Part I: History, Philosophy of Public Opinion and Public Opinion Research
Part II: Theories of Public Opinion Formation and Change
- Section 1: Formation of Opinion
- Chapter 12: Knowledge and Attitudes
- Chapter 13: Conceptions of Attitudes and Opinions
- Chapter 14: Theories on the Perception of Social Reality
- Chapter 15: Pluralistic Ignorance and Nonattitudes
- Section 2: Dynamics of Public Opinion
- Chapter 16: Spiral of Silence Theory
- Chapter 17: Public Opinion and the Third-Person Effect
- Chapter 18: Effects of the News Media on Public Opinion
- Chapter 19: Agenda-Setting, Framing and Priming
Part III: Methodology
Part IV: The Social and Political Environment of Public Opinion Research
- Section 1: The Status of Public Opinion Research
- Chapter 39: The Legal Status of Public Opinion Research in the World
- Chapter 40: Attitudes of the Public Toward Public Opinion Research and Polling
- Chapter 41: Attitudes of Journalists Toward Public Opinion Research
- Chapter 42: Codes of Ethics and Standards in Survey Research
- Chapter 43: Archiving Poll Data
- Section 2: Uses and Effects of Public Opinion Research
- Chapter 44: The News Media's Use of Opinion Polls
- Chapter 45: The Use of Surveys by Governments and Politicians
- Chapter 46: The Use of Public Opinion Research in Propaganda
- Chapter 47: The Effects of Published Polls on Citizens
Part V: Special Fields of Application

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The SAGE Handbook of Public Opinion Research

Summary

Contents

Subject index

Front Matter

Chapters

Part I: History, Philosophy of Public Opinion and Public Opinion Research

Part II: Theories of Public Opinion Formation and Change

Part III: Methodology

Part IV: The Social and Political Environment of Public Opinion Research

Part V: Special Fields of Application

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Get a 30 day FREE TRIAL

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