The SAGE Handbook of Political Advertising

doi:10.4135/9781412973403

Handbooks

The SAGE Handbook of Political Advertising

Edited by:
Lynda Lee Kaid
&
Christina Holtz-Bacha
Publisher: SAGE Publications, Inc.
- Publication year: 2006
- Online pub date: October 01, 2010
Discipline: Media, Communication & Cultural Studies
Subject: Political Communications, Political Communication
DOI: https://doi.org/10.4135/9781412973403
Keywords:
advertising, broadcasting, campaigns, elections, political advertising, political communications, television advertising
Show allShow less
- Print ISBN:9781412917957
- Online ISBN:9781412973403
- Buy the book icon link
More informationLess information

More informationLess information

Summary
Contents
Subject index

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.  

Front Matter
Chapters
Part I: An International Context for Political Advertising
- Chapter 1: Political Advertising in International Comparison
- Chapter 2: Methodologies for the Study of Political Advertising
Part II: Political Advertising in Commercial Broadcasting Systems
- Chapter 3: Political Advertising in the United States
Part III: Political Advertising in Public Television Systems
Part IV: Dual Systems of Public and Commercial Political Advertising
Part V: Political Advertising Developments in Evolving Democracies
Part VI: Comparisons and Conclusions
- Chapter 27: Television Advertising and Democratic Systems around the World: A Comparison of Videostyle Content and Effects
Back Matter
- About the Authors

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

No internet connection.

All search filters on the page have been cleared.

Your search has been saved.

The SAGE Handbook of Political Advertising

Summary

Contents

Subject index

Front Matter

Chapters

Part I: An International Context for Political Advertising

Part II: Political Advertising in Commercial Broadcasting Systems

Part III: Political Advertising in Public Television Systems

Part IV: Dual Systems of Public and Commercial Political Advertising

Part V: Political Advertising Developments in Evolving Democracies

Part VI: Comparisons and Conclusions

Back Matter

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

Sage Recommends