Summary
Contents
Subject index
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Editorial Advisory Board
- Dana Alden, University of Hawaii at Manoa
- Michael R. Czinkota, Georgetown University
- Angela da Rocha, COPPEAD
- Hubert Gatignon, INSEAD, France
- Kate Gillespie, The University of Texas at Austin
- G. Tomas M. Hult, Michigan State University
- Vijay Mahajan, The University of Texas at Austin
- Matthew B. Myers, University of Tennessee-Knoxville
- Michael Song, University of Missouri-Kansas City
- Gerhard A. Wüehrer, Johannes Kepler University, Austria
- Shaoming Zou, University of Missouri-Columbia
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