Summary
Contents
Subject index
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Copyright

© SAGE Publications 2009
First published 2009
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
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British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4129-3428-2
Typeset by CEPHA Imaging Pvt. Ltd., Bangalore, India
Printed in Great Britain by The Cromwell Press, Trowbridge, Wiltshire
Printed on paper from sustainable resources
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