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With a few notable exceptions that include New York Mets owner Joan Payson and Cincinnati Reds majority owner Marge Schott, women have historically been absent from the world of sports-team ownership. After a failed attempt to keep the Giants baseball team in New York in 1957, Payson became the cofounder and majority owner of the New York Mets. She was the first female in American history to buy a sports franchise for a major-league team. When Schott purchased a minority share in the Cincinnati Reds in 1984, it was only the second time in history that a female had been approved as a franchise owner. Because the world of sports has long been dominated by males, women have also been shut out of positions as presidents and general managers.

Generally, women who have become involved in sports-team ownership have done so as a result of family connections. Georgia Frontiere, for instance, became the owner of the Los Angeles Rams as a result of the death of her husband, Carroll Rosenbloom. Likewise, Joan Kroc inherited the San Diego Padres from her husband, Ray Kroc, the man who built McDonald's into a fast-food empire. Other women who entered the field through their relationships with particular males were Violet Bidwell of the Chicago Cardinals, Grace Comiskey of the Chicago White Sox, and Jackie Autry of the California Angels.

It is not only women who have worked to break down barriers in the business of sports-team ownership. National Basketball Association (NBA) commissioner David Stern, who exerted pressure for the formation of women's sports leagues, believes the inclusion of women at all levels of various sports is important to attracting women consumers to the field of sports.

Women's Sports Teams a Key Factor

As a rule, it is predictably women's sports that have proved most welcoming to female team owners. In 2005, Shelia Johnson, a spa owner who cofounded the Black Entertainment Network (BET) with her ex-husband Robert Johnson (who owned the Charlotte Bobcats), became the first female to own a Women's National Basketball Association (WNBA) team. As a member of a group of financial backers known as Lincoln Holdings LLC, which purchased the WNBA's Washington Mystics, Johnson also became the first African American woman in history to become part owner of three professional sports teams, since Lincoln Holdings also owns the National Hockey League's Washington Capitals and has a minority interest in the NBA Washington Wizards. Johnson is most actively involved with the Mystics, serving as team president, managing partner, and governor. She sees her involvement as a major gain for African American women and believes that her participation will open doors for other African American women interested in owning sports teams.

After Johnson entered the field, Michelle Williams, a member of the singing group Destiny's Child, bought a minority share in the Chicago Sky. Elsewhere, four Seattle businesswomen took over the WNBA's Storm in an effort to keep the franchise in Seattle after that city's men's basketball franchise had moved to Oklahoma City.

Two years after her husband Garry died of cancer in 2007, Atlanta businesswoman Kathy Betty decided to buy the Atlanta Dream, the local WNBA team. She announced that her move was motivated by both her interest in sports and her desire to provide the young people of Atlanta, particularly young women, with positive role models. She believes that encouraging woman-to-woman networking is necessary in teaching women to become more aware of their power to influence the business world. Betty's interest in basketball has long been evident through her support of Georgia Tech's basketball program.

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