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Renu Mehta is the founder of Fortune Forum, a network that unites philanthropists, celebrities, politicians, and business leaders to target global poverty, environmental issues, and disease.

Mehta, daughter of Indian textiles mogul Vijay Mehta, left what she described as a comfortable job with her family's business to devote her efforts to philanthropic causes. In collaboration with Nobel Prize-winning economist Sir James Mirrlees, she has proposed the Mehta/Mirrlees (MM) Model, a fiscal incentive that matches private donations with government money in order to meet the United Nations (UN) Millennium Development Goals. The MM Model has been endorsed by an impressive list of luminaries including three Nobel laureates in economics.

Mehta grew up in London, the spoiled youngest child and only daughter in a wealthy family. She credits her parents’ inculcating Gandhi's ideas for her spiritual values and her brother Vimal, born with Down's syndrome, for making her sensitive to others. Her first ambition was to work in fashion, and with that goal in mind, she studied at the London College of Fashion. In her early 20s, she spent 18 months as a model, but found it boring. She worked as head of design at Sphere, the fashion arm of the family business. Her job included travel to Milan and Paris and left ample time to party at the trendiest clubs.

At 35, she found that her life lacked meaning. Her first attempt at conquering her ennui was a charity event she organized in three weeks. The event, held at a members-only London nightclub, boasted attendees such as Eric Clapton and Jools Holland and raised £100,000. Its success convinced Mehta to resign from her job and pursue her new interest. Her father advised her to spend a year reading about issues. She read one book, The World Ahead, by Federico Mayor. Determined to do something to address the problem Mayor's book had awakened her to, Mehta established the Fortune Forum with half a million dollars of her own money.

Binding Private Donors to Public Efforts

The first Fortune Forum Summit was held in September 2006. Bill Clinton delivered the keynote address, and the work of the British Red Cross, African Renaissance, WaterAid and Alliance for a New Humanity were highlighted. The event raised $1.7 million, but after costs were deducted, only half that amount went to charities. Mehta decided that fund-raising was too limited to achieve her goals and transformed Fortune Forum from a charity to a network designed to attract and direct cash contributions.

The boldest move of the newly defined organization came about through a chance meeting at a party. Mehta's conversation with Patricia Wilson, wife of Cambridge economist Mirrlees, led to a meeting between the fashion heiress and the Nobel laureate. The result was the MM Model, a plan designed to persuade people, particularly the wealthiest, to give more to charity. Mehta and Mirrlees argue that only by partnering with private donors can governments, who were falling short of UN targets even before recent economic problems, hope to end poverty and world hunger. In 2009, the unlikely partners challenged the Group of Eight (G8) industrialized nations to agree to match private donations with government aid. The plan has the backing of Ban Ki-Moon, Secretary General of the UN and four Nobel Peace laureates: Mairead Maguire (1976), Archbishop Desmond Tutu (1984), the 14th Dalai Lama (1989), and Dr. Rajendra Pachauri (2007).

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