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The term cougar is used to refer to an older woman (usually 35 or 40 years and above) who sleeps with younger men (usually in their 20s). The term gained popularity in American culture in the late 1990s to early 2000s and has both positive and negative cultural representations and meanings for women.

Like her feline counterpart, the cougar is known as a predator, using her years of experience in the dating realm to stalk and hunt her human prey. Once she has captured her man, the cougar may additionally use her money and financial assets to keep him cared for, her knowledge and life experience to keep him interested, and her matured sexuality to keep him satisfied; or she may choose to be more fickle in her tastes and return to the bar or club, which is generally recognized as her primary hunting ground, to entice more younger men to her bed.

Cougar is a slang term that originated in Canada. Early uses of the term include the creation of the Website http://www.cougardate.com in 1999 and the book Cougar: A Guide for Older Women Dating Younger Men in 2001 by Canadian author Valerie Gibson, both intended to assist women in being successful cougars. Some sources credit Canadian hockey players for creating the term prior to 1999 in reference to female fans but this is not documented. Recent cultural representations of cougars include the 2007 reality show Age of Love, characters Gabrielle on Desperate Housewives and Samantha on Sex and the City, the 2009 television series Cougar Town, and the 2009 film Chéri. Famous celebrity cougars include Demi Moore, Halle Berry, Kim Cattrall, and Madonna.

Social Connotations

Social connotations for cougars vary depending on context and community. At its conception, the term was primarily a negative one; it has since shifted culturally and is now often used without any negative connotation. Cougars can be seen positively represented by straight men as “MILFs” (sexually attractive “mother's I'd like to fuck”), or in some feminist communities as women who are choosing to take charge of their sexual experience-who know what they want and do whatever it takes to get it. Cougars are also still frequently represented negatively, as desperate women who are past their prime, have failed in other relationships or been rejected by men their own age, and over-use tanning and plastic surgery to get a younger man as part of an attempt to recapture their lost youth.

The presence of the cougar in popular culture challenges heterosexual relationship norms by offering women an avenue with which they may take on the dominant role in a sexual or romantic relationship with a man by being the older, richer, and perhaps wiser of the two partners; however it may in many cases merely provide another term with which to negatively categorize women. Context is key and is continually changing.

Katy N.KreitlerUniversity of San Francisco

Further Readings

CougarDate. http://www.cougardate.com (accessed May 2010).
Gibson, ValerieCougar: A Guide for Older Women Dating Younger Men. Toronto: Key Porter Books

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