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Since its first commercial broadcasts in the 1940s, American television has aired dozens of series featuring the armed forces. Along with film, television allows Americans who have not experienced combat or military life to learn about it vicariously. What television depicts about war and about the nation's armed forces profoundly shapes the people who watch it. Coverage of the military services in documentaries and entertainment programs has been overwhelmingly favorable, partly owing to the inherent conservatism of the medium but also because of the participation of the military services. Nevertheless, audiences have continued to watch even when shows confronted more controversial issues. Despite an increasing variety of genres and shows, the appeal of combat genres, military settings, and military characters has endured with American audiences.

During the 1950s, television emerged as a popular mass entertainment medium. It reached nearly 85 percent of American homes in 1957 and 95 percent by the end of the following decade. Because the television industry depended on income from advertisers, who lavished funds on the highest-rated shows, there has always been pressure on television writers, directors, and actors to respond to the expectations of market audiences. Shows could not be too controversial, yet they needed to address timely and pertinent social issues. As television became more popular, audience expectations for quality programming rose. The television industry has also fought criticism that it broadcasts too much violence. Given these conditions, military series have needed to strike a balance between the pressures of being socially conservative and of exploring the human issues of war.

The Good War and the Cold War

At least 16 military-based television series aired between 1949 and 1960, including the critically acclaimed Crusade in Europe and Victory at Sea, and the long-running Navy Log, The Big Picture, and The Phil Silvers Show. Documentaries in the 1950s helped establish World War II as the “good war” and highlighted contemporary issues and events in the early years of the Cold War. Regardless of format, all shows consistently provided a flattering and positive view of the armed forces. Crusade in Europe (1949) marked the first major television documentary and the first show dedicated to the military. Based on Dwight D. Eisenhower's memoir, it relived World War II and portrayed American troops as brave, skilled, and heroic. The success of Crusade in Europe prompted Crusade in the Pacific in 1951. Crusade in the Pacific extended its coverage of World War II to comment on contemporary operations in Korea.

The popular and critically acclaimed documentary Victory at Sea (1952–53) reinforced the idea of the “good war.” Based on the work of historian Samuel Eliot Morison, Victory at Sea recounted the U.S. Navy's role in World War II and added a distinct Cold War perspective. Victory at Sea can be described as self-righteously moralizing, in that it implied an American consensus about issues and highlighted America's innocence and liberation of the oppressed. Victory at Sea proved so popular that it aired on television and in theaters around the world. The Army created its own successful documentary series, The Big Picture (1953–59). The Army provided the 828 episodes to network television free of charge, and reruns aired until 1971.

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