Skip to main content icon/video/no-internet

A cinema or movie house is a public site where motion pictures are exhibited to a paying public. Movie house architecture, audience composition, and filmic entertainment have changed dramatically since the first storefront theaters were opened in the earliest years of the twentieth century. However, in almost all of its manifestations, the cinema has been a vital element of urban life. The cinema can be viewed as a portal for understanding the various developmental cadences of urban centers, as well as the pursuits of leisure for working-and middle-class city dwellers during the twentieth century.

Film was the first mediated popular entertainment. From a local perspective, the development of the motion picture projector enabled films to be exhibited to large groups of people who were often strangers to one another. They sat together in one room or hall and watched either a portion of a film or an entire motion picture simultaneously. From a national perspective, the mass distribution of motion pictures created the conditions for audiences across a large geographic region, or even an entire country, to view the same motion picture nearly simultaneously. These conditions helped to create an urban identity, constructed around the pursuit of leisure and visual entertainment.

As both cities and the movie industry changed and grew, so did the movie houses that projected motion pictures. During the first few years of the twentieth century, for example, when the motion picture industry was still in its infancy, motion pictures were not projected in movie houses at all. They were exhibited in vaudeville theaters, as only part of the evening's entertainment, or they were exhibited in storefronts; entrepreneurs purchased motion picture projectors, chairs, and makeshift screens and opened for business. As the motion picture industry matured and as films grew more sophisticated and longer in length, the movie house in its earliest manifestation was born.

Nickelodeon

The nickelodeon was a gathering place for urban immigrants and the working class and the first successful expression of the movie house. It was the predominant movie house form from approximately 1905 to 1917. Generally situated in working-class neighborhoods, on side streets where rent was cheap, but in close proximity to popular shopping areas, the nickelodeon served as a gathering place for the working class. On the way home from work, factory workers would congregate at the nickelodeon, and women, children, and entire families used the nickelodeon as a way to enjoy public life. The humble conditions of the inexpensive movie house frequently paralleled the realities of working-class life. While the quality of both the films and the movie houses was generally poor, the movies were well enjoyed by patrons. The nickelodeon provided an inexpensive public space for newly arrived immigrants and other working-class urban dwellers. The burgeoning urban middle class, particularly in the United States, found both the films and the nickelodeons to be unacceptably vulgar and crude.

The Movie Palace

The movie palace (picture palace) is an urban phenomenon. Its development and popularity coincided with the maturity of both the motion picture industry and the twentieth-century city. While various expressions of the nickelodeon appeared in rural areas and small towns, movie palaces were so large in scale that only populated urban areas could accommodate them. Although in general, picture palaces were built only during the second decade of the twentieth century, they were the predominant movie theater form until the mid-twentieth century.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading