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Machine learning is a specialized area of statistics and artificial intelligence which focuses on identifying trends within data. Machine learning is often implemented with big data, where there may be millions or billions of data points or where each data point may be represented by hundreds or thousands of characteristics. In such situations, traditional statistical approaches may be limited by the extensive nature of the data. By making use of existing data, machine learning algorithms can update themselves over time so that the resulting models “learn” as more data are collected.

There are numerous machine learning algorithms, and the families of algorithms are often grouped together based on whether they are supervised or unsupervised algorithms. Supervised machine learning algorithms identify trends in the data and then use knowledge of the true classification or the true value to select the model with optimal prediction accuracy. Within supervised machine learning algorithms, classification algorithms are used to predict the nominal category for each case and regression algorithms are used to predict the numerical value for each case. Unsupervised machine learning algorithms are often implemented when knowledge of the true classification for each case cannot be known. Consequently, unsupervised machine learning algorithms cluster cases based on the available features for each case.

Regardless of whether machine learning algorithms are supervised or unsupervised, the primary role of machine learning models is to generate predictions about future cases using the existing data, meaning the accuracy of those predictions is paramount. In supervised algorithms, performance indices are used to evaluate the effectiveness of the resulting machine learning model. In unsupervised algorithms, evaluating model performance is more difficult since the true classification of the cases is not known.

Because machine learning is a complex and abstract topic, a hypothetical data set is first be presented as a running example before defining the necessary terms and explaining the inner workings of machine learning.

Running Example

Consider a data set containing information about television shows. Variables in this data set could include the length of the television show (e.g., 30 minutes, 1 hour), the genre (e.g., comedy, crime), the parental rating classification (i.e., a categorical ranking reflecting the age appropriateness of the television show), the production budget (e.g., the amount of money spent to produce one season), the number of seasons available for the show, the number of episodes available for the show, and a rating for how much each individual enjoyed the television show.

Terminology

In discussing machine learning, it is important to make the distinction between algorithms and models. Machine learning algorithms are the steps and processes used to construct the models, whereas a model is used to make predictions based on the available data.

Each data point in the data set is called a case. In the running example, each television show would be a case. Within each case, features are variables used to predict the classification. In the running example, each individual’s rating on how enjoyable the television show might be the classification, and all of the remaining variables would be the features.

Machine learning algorithms can be supervised or unsupervised. Supervised algorithms rely on knowing the true classification or value of each case. In the running example, this would entail knowing how each individual rated their enjoyment of the television shows. Because supervised algorithms have access to the true classification or value, these algorithms can iteratively adjust model parameters when incorrect classifications are made to improve the model, which allows the resulting model to be as accurate as possible when making classifications.

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