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The sleeper effect generally refers to the latent effect of a stimulus. More specifically, it has two definitions in developmental research. The first occurs when an experiment has an outcome that does not appear until after the end of the treatment. In other words, it is a delay in the appearance of an effect of a treatment. For example, a study compares an experimental and a control group to examine the effects of a treatment. Immediately following treatment, there is no significant difference between the controls and the participants who received the treatment. However, at a later follow-up exam, researchers find that the treatment group now displays a difference. The sleeper effect in this scenario is the latent effect of the treatment. As it relates to life-span development, a sleeper effect could take place if a behavior or personality trait which might have been learned during early childhood does not appear until late childhood or adolescence. Sigmund Freud claimed that neuroses were acquired during childhood, but the symptoms did not appear until much later. The second definition of a sleeper effect occurs in studies of persuasion. When people are shown a persuasive message that is followed by a discounting cue (a disclaimer that calls into question the credibility of the message), their attitudes tend not to change because of the discounting cue. However, over time, people who view messages followed by discounting cues tend to become increasingly more persuaded, and their opinions begin to change. This entry provides explanations and examples of both forms of the sleeper effect.

Treatment Effects

Experiential therapy (i.e., client-centered therapy [CC] and emotion-focused therapy [EFT]) is among many therapeutic techniques (e.g., cognitive behavioral therapy) to treat major depressive disorder. Unlike its alternatives, experiential therapy focuses on empathic relationships, self-exploration, and the emotional experiences of a patient at a given moment. CC therapy focuses mainly on the relationship between the patient and the therapist. Through that relationship, patients learn to open up to the emotions they experience. EFT uses this same technique but also includes interventions designed to help patients resolve affective–cognitive problems.

A study comparing CC therapy and EFT aimed to discover the long-term effects of experiential therapy. They interviewed patients 6, 12, and 18 months after their treatment to assess depressive symptoms. At 6 months posttreatment, there was no significant difference in the percentage of patients who relapsed between CC therapy and EFT (14.3% and 0%, respectively). However, at the 18-month follow-up, a significantly higher percentage of patients who received CC therapy had relapsed than patients who received EFT (52.4% and 22.7%, respectively). Similarly, they assessed patients’ mean cumulative well weeks, that is the number of weeks in succession in which patients experienced no or minimal depressive symptoms. At 6 months posttreatment, there was relatively no difference in the mean cumulative well weeks between CC therapy and EFT (23.05 and 24.0, respectively). At 18 months posttreatment, however, EFT displayed a significantly higher mean in cumulative well weeks (60.18) than did CC therapy (47.43).

These results displayed a sleeper effect between EFT and CC therapy; they were both similarly effective immediately following treatment, but EFT displayed better long-term results than CC therapy. In this case, the sleeper effect was evident in the patients who received CC therapy, and it affected them negatively because at 6 months it appeared that both CC therapy and EFT were effective in treating depressive symptoms, whereas at the later follow-up examinations displayed a latent negative effect of CC therapy in the form of relapse into depression. One implication of this example is the importance of continuing to examine patients who have received a treatment to determine whether there is a sleeper effect of the treatment. In some situations, the sleeper effect could positively affect patients, and in other situations like this one, it could negatively affect them. In either case, researchers should take note of the latent effects of a treatment for future studies and treatment purposes.

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