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Think-Aloud Protocol Analysis

Protocol analysis is a rigorous methodology for eliciting verbal reports of thought sequences of data on thinking, reasoning, problem solving, reading, and learning. The study of thinking reemerged with the cognitive revolution and information processing theories of psychological phenomena in the 1950s. In the new research approach to the study of thought processes, participants were asked to think aloud, leading to a new type of verbal reports of thinking that differed from the earlier introspective methods and became the core method of protocol analysis. Traditionally, verbal reports of all types are collected from humans, ranging in expertise, while performing tasks in their domain such as diagnosing a mammogram, solving a physics problem, reading a history text, solving a math problem, writing a computer program, and so on. The verbal data has been used to capture and understand the underlying cognitive processes and structures that differentiate expert from novices.

This entry first outlines the fundamental assumption underlying think-aloud protocol analysis and describes the major differences between several types of verbal data. It then gives an example of the use of concurrent think-aloud data using a hypermedia learning task and briefly describes the steps involved in analyses of verbal data. It concludes by discussing the advantages and disadvantages of using think-aloud protocol analysis.

Fundamental Assumptions and Issues Underlying Think-Aloud Protocols

One of the most common methods in the study of thinking, reasoning, problem solving, and learning is to elicit verbal reports. Verbal data stems from a long research tradition in psychology rooted in the work of William Chase, Herbert Simon, Anders Ericsson, and Micki Chi.

This entry focuses on concurrent think-aloud protocols and not on other types of verbal reporting, such as retrospective protocols. First, it should be emphasized that verbal reporting methods differ in important ways. For example, in concurrent think-aloud protocols, the participants are instructed to verbalize the problem information to which they are attending. By contrast, in structured interviews, questions are usually carefully crafted to focus on a specific topic or scenario and are often sequenced in a meaningful order. Explanations are sometimes given to questions generated by a peer, by oneself, or by an experimenter, and they can be retrospective and reflective. As such, they represent different ways to collect verbal reports and are the target of ongoing debates such as those over whether giving verbal reports actually changes one’s processing of the task, or whether different knowledge elicitation methods elicit different kinds of knowledge from the participants. Not only can verbal reports be collected in several different ways, they can be collected within the context of any number of other tasks, such as a perception task, a memory task, or a sorting task.

According to Ericsson and Simon, protocol analysis is used to identify and measure problem-solving processes. In protocol analysis, the think aloud requires individuals to provide verbal reports of their thoughts simultaneously as they solve a task. This focus on simultaneous thinking aloud is a strict requirement of protocol analysis in order to identify the contents of students’ working memory as directly as possible. The contents of working memory are of primary interest because they are associated with executive functioning. Working memory is the memory location where attentional resources are allocated when individuals seek to solve problems and, therefore, this is the memory location of interest for measuring (and acquiring evidence to support inferences) about a student’s problem- solving processes.

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