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Museums are increasingly interested in serving their visitor audiences as places of learning. The American Association of Museums in the 1990s delineated guidelines for museum education. Recent research has added greatly to our knowledge about how to enhance learning in museums, based on the very different nature of museums as learning spaces. Museums are designed for public audiences. People visit museums for many reasons, sometimes in school visits, but more often as a leisure-time activity. Some contend that museum learning may be a category of informal learning; others prefer to term this free-choice learning, indicating the nature of the informal learning activities, regardless of setting. Museum learning is also lifelong learning.

It has become clear that how people learn in museums involves their active engagement in developing personal and social meaning from the experience. Museum learning is voluntary, self-directed, complex, contextual, experiential, active, multidimensional, fluid, and dynamic. It is often social, especially involving families, with children and family members learning together. What people learn is personal and grounded in their prior knowledge and experience, as well as in their interests and motivation. Museum visitors actively engage in developing personal meaning, by assimilating and accommodating aspects of their experience that are relevant to them. What they experience in the museum also is grounded in the physical context of the museum. Their experience is also related to time: the time they have to spend in the museum, as well as the timing of the visit, along with the activities in which visitors participate before and after their museum visit. This entry first discusses research on learning in museums and how learning is measured. The entry then details museum technologies for learning and discusses models, designs, and strategies for supporting learning in museums.

Research on, and Measurement of, Learning in Museums

Museums are increasingly focusing on the visitor’s view, voice, and perspectives. Learning research in museums is aimed at examining what, how, and why people, individually and in groups, learn in museums, and what they consider important about their museum experience, both during their visits and often long after their museum visits.

Types of Studies

Research on learning in museums has ranged widely in terms of theoretical perspectives, purposes, and research questions. Many studies have been conducted on science learning, especially informal science, often conducted collaboratively across many types of educational organizations, schools, universities, and museums. Others have involved cultural practices or been based on sociocultural theories. Many studies have been conducted as evaluations, including needs assessments and formative or summative evaluations, often as part of grant-funded projects.

Museum learning studies focus on things such as (a) conceptual gains, especially relative to scientific knowledge; (b) social interactions; (c) cultural perspectives; (d) the effects of media, programs, and school trips on learning; and (e) perspectives of the meaning of museum institutions themselves.

Measuring Learning in Museums

Learning measures often include instruments and methods designed to measure behaviors, social interactions, conversational discourse, and attitudes, all of which may be changing dynamically. In addition, recent research has demonstrated changes as a result of the museum experience in attitudes, emotions, interests, and knowledge long after the museum visit.

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