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Exploratory factor analysis (EFA) is a procedure for establishing the relationship between measured variables in a data set and the latent factors that explain the covariation between these measured variables. EFA is an important tool for communication researchers because it is a standard procedure used in scale design and the validation of constructs. EFA is also a procedure that requires various decisions to be made in the analytical process—decisions that can appear opaque to those unfamiliar with the analysis. This entry provides an examination of EFA by delineating what it is, how to distinguish it from procedures with similar use cases, and the procedures and decision making required to conduct the EFA.

Goals of EFA

Unlike most statistical analyses, the goal of factor analysis is not prediction, but rather to understand the underlying structures in the data. EFA is used to uncover the combined relationship between a set of measured variables and additional, unmeasured factors. Using EFA, the researcher can determine which of the measured variables covary together strongly, forming what Barbara Tabachnick and Linda Fidell refer to as a coherent subset, which vary independently of other subsets of variables. In factor analysis, these coherent subsets of measured variables are the manifest indicators whose variation is caused by the same unmeasured latent variable.

Distinguishing EFA and PCA

Researchers conducting an EFA sometimes fall victim to a particular bit of definitional opacity at the outset by conflating principal components analysis (PCA) with EFA. This problem is exacerbated by SPSS (Statistical Package for the Social Sciences) software placing the PCA analysis within the factor analysis routine. Although often used interchangeably, the factors that result from EFA and the components produced by PCA are not the same thing; thus, they should not be used to accomplish the same goals. Factors cause variables, whereas components are aggregates of variables. EFA, therefore, identifies which sets of indicators are caused by which common, unmeasured latent factors, in a process known as domain selection. PCA creates a set of components, which are observable composite variables. These components carry as much of the original information from the indicators as possible, and which can be used in further analyses. This is called dimension reduction and allows for the components to be used in further analysis in place of the original variables, thereby reducing dimensionality and avoiding the problems that accompany high dimensionality.

Mathematical Distinction Between EFA and PCA

The difference between EFA and PCA is not just one of use cases. The factor model establishes that variance be partitioned into common variance and unique variance. Common variance is all variance in each measured indicator that can be accounted for by common factors. Unique variance is all variance in each measured indicator that is unique to that indicator (i.e., not accounted for by a common factor). EFA makes this distinction, and only considers the common variance. PCA does not make this distinction and uses all variance in each indicator in the analysis. Because of this difference, under some conditions the discrepancy between the results of PCA and EFA can be large, most notably when the commonality between variables is low, or in few variable/many [factor/component] situations. In situations in which the commonality between measured variables is high, conversely (high common variance, little unique variance), the difference between EFA and PCA might be small. In addition, by grouping unique variance and common variance together, PCA assumes error-free measurement, which is highly unlikely when dealing primarily with the indirectly measured variables that are so common in communication research.

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