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Experience Sampling Method
Experience sampling method (ESM) is a technique researchers use to collect data from people, while they are interacting in their daily settings, about experiences they are experiencing in real time and on repeated occasions. ESM involves researchers signaling research participants to report on the nature and quality of their experiences at that time and in their natural environment. An example of the ESM in communication research is the study of the impact of television viewing within communication in families. Respondents carried paging devices and were randomly signaled to fill out self-reports over the period of 1 week to measure the level of interaction family members had while watching television as compared with other activities. The main benefit of ESM is that participants are signaled to respond while they are in the natural environment and in the midst of the activity being studied. Consequently, their responses are more likely to reflect what they are actually seeing, doing, and feeling in the moment, which means that recall bias can be largely reduced.
This entry discusses the evolution of ESM and the role technology can play in supporting the questioning of different dimensions of participant experiences. It also discusses the benefits of ESM as a phenomenological measure in its ability to measure the relationship between variables for individuals. Finally, this entry discusses some potential limitations that may arise with experience sampling.
History and Evolution
ESM was influenced by the methods of both questionnaires and diary studies. Questionnaires and surveys ask people questions about their experiences and activities. Diary methods ask participants to record their activities and emotions in a chronological report at specific intervals of time. Both survey and diary methods are useful in gathering data, and experience sampling has evolved to combine them. The first instance of ESM was published in 1977, when Mihaly Csikszentmihalyi, Reed Larson, and Suzanne Prescott combined survey techniques with the use of pagers as a way to examine people’s experiences in daily life. Since the early 2000s, the term experience sampling has been used to describe any repeated survey procedure that occurs in an everyday setting. Participants are prompted to answer a specific query in response to a random signal at pre-set times of the day or after a specific event. Experience sampling studies can persist from several days to several months and use a variety of technologies to signal participants to respond, including paper-and-pencil questionnaires, pagers, e-mail, text messaging, and instant messaging.
There are many useful approaches for devising experience sampling studies. Some procedures are easier to execute and less burdensome to participants than others. The first step is to determine the research question. The second step is to choose the most suitable sampling procedure (variable time-based, fixed time-based, or event-based) and signaling method (computerized vs. paper-and-pencil). Researchers need to consider the number of signal prompts they intend to send per day and the duration of the sampling period. Similarly, different technology platforms (e.g., computerized, paper-and-pencil) offer different benefits. Computerized methods require more technological knowledge but are often inexpensive. There are a number of methods, including e-mail, texting, and computer software programs, that are available for little monetary cost to researchers. Computer-based methods also provide the greatest control over timing elements because they can accurately control when reports are requested and time-date-stamp participants’ responses. Paper-and-pencil methods may be more comfortable for populations that are less familiar with technology and require less advance training and fewer resources for both researchers and participants.
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