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Statistics are derived from sample data, and because they are not taken from complete data, they inevitably vary from one sample to another. The standard error is a measure of the expected dispersion of sample estimates around the true population parameter. It is used to gauge the accuracy of a sample estimate: A larger standard error suggests less confidence in the sample statistic as an accurate measure of the population characteristic. Standard errors can be calculated for a range of survey statistics including means, percentages, totals, and differences in percentages. The discussion that follows focuses on sample means and proportions.

In a survey of families, let X represent family income, and let None denote the mean family income, which is an example of a statistic resulting from the data. Although the survey may be designed to provide an estimate of the mean in the entire population of interest, it is highly unlikely that the estimate from the survey, None, will be equal to μ, the mean income of all families in the targeted population.

Assuming that each family in the population has an equal chance of being selected for the survey, the true standard error of None could be derived, hypotheti-cally, by conducting an infinite number of identical surveys of independent samples of the same size from the same population. The distribution of the values of None comprises the sampling distribution of None. The mean of this sampling distribution is the true value of the parameter, that is, μ, that the statistic is meant to estimate, and the standard deviation of the sampling distribution is the true standard error associated with the statistic. It can be denoted by σ None.

In practice, however, the true population mean μ and the true standard error σ None of None are not derived from repeated surveys. In fact, they are rarely known. Instead, they are estimated from a single sample, and it is this estimate of the standard error that has become synonymous with the term standard error in survey research. With this understanding, the standard error of None, denoted sNone, is defined in the following section.

The Standard Error of a Sample Mean

If s is the standard deviation of the family income variable X, and n is the number of households surveyed, the standard error of None, the mean family income, is estimated as None. For example, if the sample size is 100, and the standard deviation of family income is $15,280, then the standard error is equal to $1,528 because None.

The standard error, by itself, is not easily interpreted, and that is why confidence intervals and margins of error are more often reported with a survey statistic. These measures are closely related to the standard error, but, perhaps, offer a more intuitive interpretation of the uncertainty of a survey result. Recall the true standard error of None is the standard deviation of sample means around the true mean in the population. When the sample size is large, the sampling distribution of None is normally distributed, which means approximately 68% of all values will lie within one standard deviation of the true mean μ. Therefore 68% of all sample estimates of μ will lie within the interval None, which is the usual estimate for the 68% confidence interval for μ. If the mean family income resulting from the survey is None = 37,500, and its standard error is sNone = 1,528, then the 68% confidence interval for μ is $37,500 +/− $1,528 or the interval, $35,972 − $39,028.

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