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Ethical Principles

In the discipline of survey research, ethical principles are denned as the standard practices for privacy and confidentiality protection for human subject participants. Ethical principles in survey research are in place to protect individual participant(s) beginning at the start of study recruitment, through participation and data collection, to dissemination of research findings in a manner that is confidential, private, and respectful. These principles guide accepted research practices as they apply to the conduct of both quantitative and qualitative methods in survey research.

Background and Historical Perspective

The need for adequate protection of the individual participant and the adoption of stricter ethical principles in practice has been shaped by several historical events. One of the worst cases of ethical misconduct by researchers in the United States was the Tuskegee Syphilis Study (1932–1972) conducted by the U.S. Public Health Service with 399 black men in Macon County, Alabama, to study the natural history of syphilis. Following incidents of research malpractice such as the Tuskegee Study and the increased concerns of the public, the Nuremberg Code, the Belmont Report, and the Declaration of Helsinki were adopted. The Nuremberg Code declares the need for voluntary consent by human subjects, disclosure of study procedures, and protection for vulnerable populations. The Belmont Report, released in 1979 by the U.S. National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research, emphasizes three basic ethical principles to guide practice: (1) respect for persons, (2) beneficence, and (3) justice. The principle of respect for persons emphasizes that researchers acknowledge autonomy (an individual's ability to independently make decisions) and the protection of those with diminished or restricted autonomy (individuals who are not capable of self-determination) to enter into research participation informed and voluntarily. Beneficence exemplifies the ethical treatment of persons by securing their protection from harm or risk involved with participation and the disclosure of benefits associated with study involvement. The third principle, justice, encourages equal treatment and provision of advantages and access associated with research to all persons. The Declaration of Helsinki, adopted in 1964, was designed to guide physicians in biomedical research involving human subjects to safeguard the health of people.

Respondent/Participant

Informed Consent

Informed consent is designed to protect survey participants' rights to voluntary participation and confidentiality and thus relates to basic concerns over respect, beneficence, and justice, as discussed previously. To make an informed decision to participate, individuals must understand that the survey involves research and the purpose of the research. The consent statement should communicate the expected burden (typically for survey research, the length of commitment) and any potential discomfort that may result from participation, such as distress resulting from the sensitivity of questions. The consent statement likewise should describe potential benefits that the survey may have on the individual and society. Informed consent requires an explanation of the voluntary and confidential nature of the study.

The consent statement must be understandable to potential study participants and thus avoid jargon and complex language. In some survey situations, study participants may be asked to agree to several activities, such as answering questions in a survey and being audiotaped. Each individual activity should be presented on its own and consent obtained separately.

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