Encyclopedia of Sports Management and Marketing

Linda E.Swayne; Mark Dodds

doi:10.4135/9781412994156

Encyclopedias

Encyclopedia of Sports Management and Marketing

Edited by:
Linda E. Swayne
&
Mark Dodds
Publisher: SAGE Publications, Inc.
- Publication year: 2011
- Online pub date: August 25, 2011
Discipline: Business & Management
Subject: Sport & Leisure Studies, Entertainment & Sports Marketing
DOI: https://doi.org/10.4135/9781412994156
Keywords:
advertising, athletes, athletics, attitudes, audiences, awareness, baseball, basketball, Boston, bowling, branding, broadcasting, business and management, business-to-business marketing, careers, cell phones, channels, Chicago, cities, coaching, colleges, conferences, consumer behavior, consumers, consumption, contracts, corporation, crowds, customers, decision making, direct marketing, distribution, economics, encyclopedia, entertainments, evaluation, event management, event marketing, facilities management, fans, football, franchises, franchising, game playing, games, gaming, golf, hockey, human resource management, industry, information systems, intellectual property, internet, investment, labor markets, law, learning organizations, Los Angeles, loyalty, management, managers, market research, market segmentation, marketing (business), marketing communication, marketing mix, marketing planning, marketing research, marketing strategy, mass media, motivation, National Collegiate Athletic Association, negotiation, New York, New York City, Olympic Games, organizational structure, organizations, ownership, prices, pricing, professional sport, profit, public relations, purchasing, race, radio, recreation, reference groups, regulations, relationship marketing, religion, rights, risk, risk management, sales, seasons, seating, soccer, social networks, software, sponsorship, sport, sport management, sport marketing, sport organization, sports, sports body, sports events, sports facilities, sports teams, stadiums, stakeholders, strategic management, success, target markets, team play, teams, television, tourism, United States
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- Print ISBN:9781412973823
- Online ISBN:9781412994156
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Summary
Contents
Entries A-Z
Subject index

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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Encyclopedia of Sports Management and Marketing

Summary

Contents

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Subject index

Front Matter

Reader’s Guide

Entries A-Z

Back Matter

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Encyclopedia of Sports Management and Marketing

Summary

Contents

Entries A-Z

Subject index

Front Matter

Reader’s Guide

Entries A-Z

Back Matter

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