Encyclopedia of Sports Management and Marketing

Linda E.Swayne; Mark Dodds

doi:10.4135/9781412994156

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Books

Aaker, D. A. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press, 1991

Ammon, Robert, Richard M. Southall, and David A. Blair. Sport Facility Management: Organizing Events and Mitigating Risks. Morgantown, WV: Fitness Technology, 2004.

Beech, John and Simon Chadwick. The Business of Sport Management. Upper Saddle River, NJ: Pearson Education Limited, 2010.

Beech, John and Simon Chadwick. The Marketing of Sport. Upper Saddle River, NJ: Prentice Hall, 2007.

Chelladurai, P. and A. Madella. Human Resource Management in Olympic Sport Organizations. Champaign, IL: Human Kinetics, 2006.

Cotten, D. and J. Wolohan Law for Recreation and Sport Managers. Dubuque, IA: Kendall/Hunt Publishing, 2007

Danesi, Marcel. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Lanham, MD: Rowman & Littlefield, 2008.

Danielson, Michael N. Home Team: Professional Sports and the American Metropolis. Princeton, NJ: Princeton University Press, 2001.

Demmert, H. The Economics of Professional Team Sports. Lexington, MA: Lexington Books, 1973.

Dunnavant, Keith. The 50 Year Seduction: How Television Manipulated College Football, From the Birth of the Modern NCAA to the Creation of the BCS. New York: St. Martin's Press, 2004.

Eitzen, D. Stanley. Fair and Foul: Beyond the Myths and Paradoxes of Sport. Lanham, MD: Rowman & Littlefield, 2006.

Farmer, Peter, J., Aaron L. Mulrooney, and Rob Ammon Jr. Sport Facility Planning and Management. Morgantown, WV: Fitness Information Technology, 1996.

Fort, Rodney D. Sport Economics. Upper Saddle River, NJ: Pearson, 2006.

Fortunato, John A. The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks. Cresskill, NJ: Hampton Press, 2001.

Fried, Gil. Managing Sport Facilities. Champaign, IL: Human Kinetics, 2005.

Fried, Gil, et al. Sport Finance. Champaign, IL: Human Kinetics, 2008.

Frosdick, Steve and Lynne Walley. Sport and Security Management. Oxford, UK: Elsevier Butterworth Heinemann, 1999.

Fullerton, S. Sports Marketing. New York: McGraw-Hill, 2010.

Gilson, Clive., Mike Pratt, Kevin Roberts and Ed Weymes. Peak Performance: Business Lessons From the World's Top Sports Organizations. New York: HarperCollins, 2000.

Graham, Stedman, Lisa Neirotti, and Joe Goldblatt. The Ultimate Guide to Sports Marketing. New York: McGraw-Hill, 2001.

Gratton, Chris and Harry Solberg. The Economics of Sports Broadcasting. London: Routledge, 2007.

Helitzer, M. The Dream Job: $port$ Publicity, Promotion, and Marketing. Athens, OH: Ohio University Sports Press, 1999

Howard, Dennis R. and John L. Crompton. Financing Sport. Morgantown, WV: Fitness Information Technology, 2005.

Irwin, R. L., W. A. Sutton, and L. M. McCarthy. Sport Promotion and Sales Management. Champaign, IL: Human Kinetics, 2002.

Jeanrenaud, Claude and Stefanne Kesenne. Economics of Sport and the Media. Cheltenham, UK: Edward Elgar Publishing, 2006.

Johnson, John. Promotion for Sport Directors. Champaign, IL: Human Kinetics, 1996.

Jozsa, Frank J. Big Sports, Big Business: A Century of League Expansions, Mergers, and Reorganizations. Westport, CT: Praeger, 2006.

Keillor, Bruce D. Marketing in the 21st Century. Westport, CT.: Praeger, 2007.

LaFeber, Walter. Michael Jordan and the New Global Capitalism. New York: Norton, 2002.

Lagae, Wim. Sports Sponsorship and Marketing Communications. Upper Saddle River, NJ: Prentice Hall, 2005.

Lawrence, H. J. and M. Wells. Event Management Blueprint: Creating and Managing Successful Sports Events. Dubuque, IA: Kendall Hunt, 2009

Lee, Jason W. Branded: Branding in Sport Business. Durham, NC: Carolina Academic Press, 2009.

Lury, Celia. Brands: The Logos of the Global Economy. London: Routledge, 2004.

Lussier, Robert N. and David C. Kimball. Applied Sport Management Skills. Champaign, IL: Human Kinetics, 2009.

Masteralexis, Lisa P., Carol A. Barr, and Mary A. Hums. Principles and Practice of Sport Management. Sudbury, MA: Jones & Bartlett, 2009.

Masterman, Guy. Strategic Sports Event Management. Oxford: Elsevier Butterworth-Heinemann, 2006.

Miller, Lori K. Sport Business Management. Gaithersburg, MD: Aspen Publishers, 1997.

Milne, George R., and Mark A. McDonald. Sport Marketing: Managing the Exchange Process. Sudbury, MA: Jones & Bartlett, 1999.

Mullen, B. J., S. Hardy and W. A. Sutton. Sport Marketing. Champaign, IL: Human Kinetics, 2007

Nichols, W., P. Moynahan, A. Hall, and J. Taylor. Media Relations in Sport. Morgantown, WV: Fit Information Technologies, 2004.

Nicholson, Matthew. Sport and the Media: Managing the Nexus. Oxford, UK: Elsevier, 2007.

Parks, J. B., J. Quarterman and L. Thibault. Contemporary Sport Management. Champaign, IL: Human Kinetics, 2007

Raney, Arthur A. and Jennings Bryant. Handbook of Sports and Media. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.

Shank, Matthew D. Sports Marketing: A Strategic Perspective, 4th Ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2009.

Sharp, L., A. Moorman, and C. Claussen. Sport Law: A Managerial Approach. Scottsdale, AZ: Holcomb Hathaway Publishers, 2007.

Shilbury, David, Hans Westerbeek, Shayne Quick, and Daniel Funk. Strategic Sport Marketing. Crown Nest, New South Wales: Allen & Unwin Academic, 2009.

Shropshire, Kenneth L. and Scott R. Rosner. The Business of Sports. Sudbury, MA: Jones & Bartlett, 2004.

Simon, R. L. Fair Play: Sports, Values and Society. Boulder, CO: Westview Press, 2003.

Slack, Trevor. The Commercialization of Sport. London: Frank Cass, 2003.

Slack, T., and M. Parent. Understanding Sport Organizations: The Application of Organization Theory. Champaign, IL: Human Kinetics, 2006.

Smith, A. and H. Westerbeek. Sports Business in the Global Marketplace. New York: Macmillan, 2002.

Smith, Ronald A. Sports and Freedom: The Rise of Big-Time College Athletics. New York: Oxford University Press, 1990.

Solomon, Jerry. An Insider's Guide to Managing Sporting Events. Champaign, IL: Human Kinetics, 2002.

Spengler, J. O., D. P. Connaughton, P. Anderson, and T. A. Baker. Introduction to Sport Law. Champaign, IL: Human Kinetics, 2009

Sperber, Murray. College Sports, Inc. New York: Henry Holt, 1999.

Stoldt, G. Clayton, Stephen W. Dittmore, and Scott E. Branvold. Sport Public Relations: Managing Organizational Communication. Champaign, IL: Human Kinetics, 2006.

Walker, Marcia L. and David K Stotlar. Sport Facility Management. Sudbury, MA: Jones & Bartlett, 1997.

Wann, Daniel L., Merrill J. Melnick, Gordon W. Russell, and Dale G. Pease. Sport Fans: The Psychology and Social Impact of Spectators. New York: Routledge, 2001.

Wenner, Lawrence A. Media, Sports, and Society. Newbury Park, CA: Sage, 1989.

Westerbeek, H., A. Smith, P. Turner, P. Emery, C. Green, and L. van Leeuwen Managing Sport Facilities and Major Events. London: Routledge, 2005.

Willes, E. The Rebel League: The Short and Unruly Life of the World Hockey Association. Toronto: M & S, 2004.

Zimbalist, Andrew. May The Best Team Win: Baseball Economics and Public Policy. Washington, DC: Brookings Institute, 2004