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Face Time
Passive “face time” has been defined as “the amount of time one is passively observed (i.e., without any interpersonal interaction) at the work site,” according to K. D. Elsbach et al. For example, an office employee may be credited with passive face time if he is seen working at his desk as one walks by, or if she is noticed in a meeting by a co-worker. Passive face time may affect perceptions of professional employees and is important in the contexts of performance appraisal and alternative work arrangements. Recent research by Elsbach et al. has provided empirical insight about the forms and effects of passive face time on perceptions of professional workers.
Through a qualitative study of professional workers from a variety of firms, Elsbach et al. found that passive face time was perceived to exist in two distinct forms: expected face time and extracurricular face time. Expected face time involved being seen at work during normal business hours, whereas extracurricular face time involved being seen at work late at night, early in the morning, or on the weekends. In turn, Elsbach et al. found that these two types of passive face time led to two distinct perceptions of employees who exhibited them. Specifically, if an employee displayed expected passive facetime, observers perceived that employee as “dependable” and “reliable.” By contrast, if an employee displayed extracurricular face time, observers perceived that employee as “dedicated” and “committed.” Finally, Elsbach et al. found evidence that these perceptions were based on trait inferences (i.e., assignment of character traits to employees based on observed behavior rather than causal attributions (i.e., trait assignments based on explanations for why employees displayed face time). In a follow-up, experimental study, Elsbach et al. confirmed these findings. Further, they showed that the trait inferences made by observers of passive face time were made spontaneously (i.e., unconsciously, without intention or even awareness). Together, these findings suggest that passive face time may have important effects on perceptions of employees, even though most observers are unaware of these effects. Such perceptual influences may be especially important in the contexts of performance appraisal and alternative work arrangements.
Performance Appraisal and Passive Face Time
Recent reviews of performance appraisal systems in the United States show that although the forms of performance appraisal systems have varied greatly over the past couple of decades, most current performance appraisals include some form of subjective trait-based evaluation (e.g., evaluation in subjective areas such as leadership or teamwork). In turn, researchers have found that such evaluations may be influenced by salient, observable behaviors or appearances. For example, research has shown that inferences associated with being pregnant (i.e., being physically and mentally impaired) lead evaluators to rate pregnant workers as less effective than nonpregnant workers. In the same vein, research by Elsbach et al. suggests that passive face time might influence performance appraisal because it unconsciously serves as an indicator of reliability and dedication—two subjective traits that are often used as proxies for performance. As Steven Kerr notes in his classic article, “On the Folly of Rewarding A, While Hoping for B,” given the difficulty of measuring actual performance in many jobs (e.g., jobs where creativity is important or outcomes are measured in the long term), we often use proxies to measure job performance. Thus, an employee working in a job that is hard to evaluate may receive favorable performance appraisals merely because he/she exhibits passive face time. These insights suggest that, to the extent possible, performance appraisal should be designed to exclude subjective, trait-based evaluations, and thus minimize the unintended effects of passive face time.
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