Skip to main content icon/video/no-internet

The current historical moment goes by a variety of names, including postmodern, postnational, global, transnational, postindustrial, late capitalist, and the society of the spectacle. The ingredients of postmodernism and the postmodern self are given in three key cultural identities, those derived from the performances that define gender, social class, race and ethnicity. The patriarchal, and all too often racist, contemporary cultures of the world ideologically code the self and its meanings in terms of the meanings brought to these three cultural identities. The postmodern self has become a sign of itself, a double dramaturgical reflection anchored in media representations, on one side, and everyday life, on the other. All too often this self is reduced to its essential markers, which carry the traces of these three terms.

The postmodern terrain is defined almost exclusively in visual terms, including the display, the icon, the representations of the real seen through the camera's eyes, captured on videotape, and given in the moving picture. The search for the meaning of the postmodern moment is a study in looking. It can be no other way. This is a televisual, cinematic age.

Classical sociological ways of representing and writing about society require radical transformation. If sociology and the other human disciplines are to remain in touch with the worlds of lived experience in this new century, then new ways of inscribing and reading the social must be found (Lemert 1997; Lyon 1999).

Defining and Writing the Postmodern

The postmodern as postmodernism is four things at the same time. First, it describes a sequence of historical moments from World War II to the present. These moments include the Vietnam War, the two Gulf Wars, the worldwide economic recessions of the 1970s and 1980s, the rise to power of conservative or neoliberal political regimes in Europe and America, the failure of the Left to mount an effective attack against these regimes, the collapse in the international labor movement, the emergence of a new, conservative politics of health and morality centering on sexuality and the family, totalitarian regimes in Europe, Asia, Latin America, and South Africa, the breakdown of the Cold War and the emergence of glasnost, and increased worldwide racism.

Second, the postmodern references the multinational forms of late capitalism that have introduced new cultural logics and new forms of communication and representation into the world economic and cultural systems. Third, it describes a movement in the visual arts, architecture, cinema, popular music, and social theory that goes against the grain of classic realist and modernist formations. Fourth, it references a form of theorizing and writing about the social that is antifoundational, postpositivist, interpretive, and critical.

Postmodern theorizing is preoccupied with the visual society, its representations, cultural logics, and the new types of personal troubles (AIDS, homelessness, drug addiction, family and public violence) and public problems that define the current age. At the most abstract level, the cultural logics of late capitalism define the postmodern moment (Jameson 1991).

But postmodernism is more than a series of economic formations. The postmodern society is a cinematic, dramaturgical production. Film and television have transformed American, and perhaps all other societies touched by the camera, into video, visual cultures. Representations of the real have become stand-ins for actual, lived experience. Three implications follow from the dramaturgical view of contemporary life.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading