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With about 1.8 million people, West Virginia is the 37th most populous state. It is the only state completely contained within the Appalachian region and culturally and geographically is a mix of the southeast, Midwest, and mid-Atlantic, with as much in common with neighboring Ohio and Pennsylvania as with its “parent” state of Virginia. It is also one of the poorest states, lowest in median household income and third-lowest in per capita income. Predominantly working class, West Virginia is home to 550 AFL-CIO–affiliated labor unions in a variety of industries.

In particular, West Virginia is strongly associated with the coal mining industry, as the state's coalfields played a critical role in the Industrial Revolution. The early 20th century was marked by several key conflicts between coal companies and miners, and the uniquely stressful conditions of coal mining and shared destiny of miners have strengthened the social ties among them. Ties are particularly strong among the families of miners; like military families, their lives are subject to unique forces that outsiders are less likely to relate to. Groups like the political advocacy organization Friends of Coal use social events to improve coal's image, including an auto fair and the annual Friends of Coal Bowl between the football teams of West Virginia University (in Morgantown) and Marshall (in Huntington). A 1920 shootout between unionizing miners and the agents the mining company hired to stop them, part of the West Virginia Coal Wars, is reenacted every year in Matewan. As with Civil War reenactments, the Matewan reenactment reinforces not only the importance of history to heritage but also the role of historical events in current social networks—in this case, those of the union and of coal Miners' families.

Feuding Networks, Tradition, and Culture

The Matewan area is also the historic home of the Hatfields of the famous Hatfield-McCoy feud of the late 19th century between the Confederate Hatfields of West Virginia and the Union McCoys of Kentucky on the other side of Tug Fork. The violent feud, resulting in multiple deaths, officially ended in 1891, although the various criminal trials resulting from it took another 10 years. The feud is long in the past, but it remains an important part of local history, and the social ties between and among the rival clans are strong. In 2003, to show that Americans could unite in times of crisis, representatives of the family even signed a symbolic peace treaty. Descendants of both families continue to be prominent in the region, and Henry Hatfield served as governor of West Virginia from 1913 to 1917 and later as a U.S. senator.

West Virginia culture is also celebrated on its college campuses, where traditions build ties between classmates and alumni. At West Virginia University (WVU), Mountaineer Week has celebrated Appalachian culture since 1947, with events ranging from the Mr. and Ms. Mountaineer pageants to a beard-growing contest to a competition to fit as many people as possible into a car from Morgantown's unique people-mover system, the Personal Rapid Transit (PRT). WVU athletics are also passionately followed by citizens of the state, regardless of whether or not they are alumni, and WVU fans have a seemingly paradoxical reputation as being both exceptionally hospitable and exceptionally rowdy (with celebrations after games often including intentionally set street fires). Coaches, players, and fans have all commented on the unique bond between the state and the school's sports teams, even by the standards of passionate college sports. Numerous traditions and ceremonies help to reinforce these social connections among fans.

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