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Craftsmen's guilds and trade unions were highly effective employment networks from the early Middle Ages throughout the modern era, when cyberspace environments established virtual relationships that have transformed the material environment, especially economically. Employment conditions in the postmodern workplace are increasingly global, impersonal, and transitional. Many individuals are now knowledge workers, and organizations labor in a multicultural, multinational service economy. Their technology-bound virtual workplaces, disconnected from specific times and places, coexist with the material objects in their offices: the desk, the chairs, the coffee machine.

In the realm of underemployed and unemployed workers, contingent workers, what Charles Conrad and Marshall Scott Poole call “disposable” workers, and of “jobless recovery” from global recessions, both the value and the complexity of social networks are substantially increased. It has been well established by organizational scholars and human resources professionals that about eight out of 10 blue-collar jobs are never advertised; rather, these are filled through contacts with coworkers, friends, and family. White-collar employees rely on interpersonal contacts through their social networks at least 60 percent of the time, and increases in this percentage correlate directly to the number of years the person has been in her or his career.

Concepts from theories of communication, sociology, and economics can be useful in understanding the nature of social networks as they relate to organizational functions and purposes. These concepts may assist job seekers and employers to consciously tap into the discursive power inherent in social networks through the use of network mapping of weak and strong ties, direct and indirect links, and link strength and symmetry.

There are many theories that are relevant to the study of professional and employment networks at various levels of analysis. Among these social scientific theories are structuration theory, attraction theory, homophily theory, social exchange theory, focus theory, and embeddedness theory. An understanding of these scholarly perspectives can assist in their effectiveness in employment networking. Additionally, organizational scholars studying the operations of systems and networks in the workplace contribute useful insights relative to employment, including strong and weak ties and realistic job previews.

Structuration Theory

In structuration theory, human beings create social systems or networks through the operation of individuals' active application of communication and interaction schemas (or conceptual frameworks) they have learned through previous interactions in similar situations. In this way, being and doing are simultaneous functions for humans. As humans symbolize their experiences to themselves and each other, they are building upon linguistic and behavior forms that can and do carry meaning only because they are reproducing previous meanings attached to similar, but never identical, experiences. In this way, societal relationships operate dialectically within structures that are both constraining and creative.

Sociologist Anthony Giddens' development of the theory of structuration describes these reproductive interactions as, over time, becoming so embedded into social practices that institutions develop. For Giddens, while individuals are acted upon by institutional forces, they are also acting upon the institutions. Power is a by-product of the practical use of resources; an understanding of the norms and practices of a culture and the ability to apply the discursive rules of that culture are resources that produce, and reproduce, the power relations of that culture.

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