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American Revolutionary War
The American Revolutionary War (1775–83) resulted from British restrictions of colonial grassroots social and economic networking in North America. Restrictions on commerce and manufacturing by the Navigation Acts (after 1707), restrictions on land settlement in western territories, and attempts to raise revenues for the Crown with the Stamp Act (1765) and the Tea Act (1773) raised the ire of local leaders who sought to develop native resources and networks. Cheap cloth and luxury items became available as cleanliness became the mark of urban sophistication, while industry and frugality gave way to demonstrating delicacy, refinement, and attention to fashion. Women were politicized as a consumer block after the British Parliament passed the Tea Act (1773), which men called “taxation without representation,” when they boycotted British products, leading to the Boston Tea Party to protest duties that undercut colonial merchants. Thomas Paine, Thomas Jefferson, and Benjamin Franklin provided the intellectual underpinnings for this successful revolt, while George Washington led the eight-year fight to root out royal rule and replace it with a republican experiment that subordinated the military to civilian authority.
As new social constructs formed, letter writing centered on new ideologies and semantics that shaped networking configurations among colonial elites. John Adams, a member of a private club of provincial lawyers called Sodality, compiled ideas from his correspondence into a public justification of colonial resistance after the British Parliament's approval of the Stamp Act. His A Dissertation on the Canon and Feudal Law (1765) argued that the motivation behind the Stamp Act was tantamount to a direct and formal design to enslave all Americans. Pamphleteers, writers of short works on current issues or causes, also shaped an ideology that mobilized activism in the years preceding the American Revolution. Thomas Paine, the son of an English stay maker, immigrated to Pennsylvania in 1754 and became an overnight sensation and author of the Revolution's rallying cry with his pamphlet, Common Sense (1776), which assaulted all forms of hereditary rule by advocating a new form of government with direct representation.
Colonials Come of Age
By the early 1700s, a consumer revolution acted as a precursor to the larger American Revolution. British manufacturers distributed inexpensive merchandise in the colonies for a profit. As early as the 1690s, the British imported tea to their colonies, which was available in North America. The East India Company began to import fine china teacups and saucers as well as teapots by the 1740s. Prior to the American Revolution, patterns of behavior were imported from Europe, and imported books encouraged colonists to consume British-made products. Chapmen, who were street vendors or door-to-door salesmen selling chapbooks (cheaply published small books), pamphlets, buttons, laces, pins, ribbons, and other small portable items, carried the news on their travels. For the thousands of newly or partially literate readers, chapbooks became an introduction to literature and an entré into upward mobility. Booksellers and printers in the colonies imported British chapbooks, but local printers in the colonies began to produce local broadsides (single-sided sheets of printing) along with frontier tales. In the cities, a merchant class emerged and developed pipelines for non-British merchandise.
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- History of Social Networking
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