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Introduction

You are looking at the very tip of the top of a gigantic iceberg. Indeed, you have the absolute right, if you are a social movement media activist, researcher, or historian and have examined the list of entries, to complain that this particular media project, that particular media project, or even a fleet of media projects seem to be off this encyclopedia's radar.

This editor regretfully agrees. Social movement media represent a dizzying variety of formats and experiences, far greater than mainstream commercial, public, or state media. A single-volume encyclopedia can deal with only a tiny sample. The guiding principles in selection have been to ensure as far as possible that experiences from the global South are given voice; that women are properly represented among the contributors (approximately half); that the wide spectrum of communication formats is included, from graffiti to the Internet; that further reading is provided where relevant in languages other than English; and that some examples are provided of repressive social movement media, not exclusively progressive ones.

The many different terms used to denote such media effectively testify to their huge variety: alternative media, citizens' media, community media, counterinformation media, grassroots media, independent media, nano-media, participatory media, social movement media, and underground media. This is quite apart from subcategories, each with its own cornucopia of descriptors, such as environmentalist media, feminist media, Indigenous media, minority-ethnic media, radical media, rhizomatic media, tactical media, and youth media.

So, think of this encyclopedia as a first edition, a downpayment on a second, much more extensive project hopefully using web and Internet resources even more systematically than in this first edition to provide or link to original texts and to both visual and aural materials. As shown by the list of book-length studies—English-language ones only—that follows this Introduction, research in this field has been thriving over the past decade. This volume deploys an anthropological and social movement perspective on media rather than a technologically based one. Murals, graffiti, popular song, and dance rub shoulders here with video and cinema. Low-power community radio and hitech digital networks are in the same dance.

Social movement researchers, however, are likely to complain that the term “social movement” is used in the encyclopedia title without being theorized systematically in the volume, not to mention other nomenclature such as “community” and “network.” I have also perhaps cavalierly taken it for granted that social movements can range from the very local to the transnational. This is all true and is the case for two reasons. First, I and others have addressed these definitions and issues elsewhere (readers are encouraged to track down those discussions), thus I resisted simply rehearsing them here (e.g., Atton, 2003; Downing, 2008; Guedes Bailey, Cammaerts & Carpentier, 2008; Juris, 2008; Pajnic & Downing, 2008; Rennie, 2006; Rodríguez, 2001). Second, and probably more important, social movement research, although voluminous at this point in time, has largely been disfigured to date by (a) its virtually obsessive concentration on social movements in the global North (the “New Social Movements” research literature is a perfect case in point) and (b) its splendidly self-confident neglect of communication and media as integral dimensions of social movements. Both these limitations represent conceptual myopia of a high order. I will leave it to those who specialize in social movement research to reflect on how the sociology of knowledge might assist in explaining this myopia's genesis.

Furthermore, although the Nazis, the Rwandan génocidaires, the “beheading” videos made by murderous fanatics, and some other examples of venomous movements do find their way into these pages, much less examination of media of extreme right movements occurs in this volume than there might be. They unquestionably demand thorough analysis. The other issue of importance that this volume does not address is the “how-to” of making, distributing, and upgrading social movement media. Kate Coyer, Tony Dowmunt, and Alan Fountain's The Alternative Media Handbook (2007) is a model in this regard.

All these issues matter greatly. The dominant forces pushing our planet down at the beginning of this century are antidemocratic and antisocial. Climate change, ocean disintegration, lethal poverty, war—all of which shatters women's and children's lives, in particular—confront us with extreme urgency. A great variety of constructive projects and social movements, small and large, are active spaces of hope. But there is far more agreement and discussion of what should not happen and why current economic and political structures must be reshaped than actually how to reshape them.

For this purpose, the flourishing of social movement media is crucial because they are pivotal vehicles within which global civil society can collectively chew on solutions, float and discard them, track their trajectories, and evaluate them, from the most local and immediate to the international and long term. If defiance to the existing order is to be effectively mobilized and if other “worlds” are to become realistically possible, then reflecting critically on the experience and potential of these protean media is nothing less than crucial.

Acknowledgments

I owe a great deal to the work of others in focusing my attention on the multifarious forms of media communication over the years—first and foremost, to the many migrant workers I knew in London from the Caribbean, Ireland, south Asia, and west Africa and to the workers in London dockland, whose maltreatment by mainstream media some 40-plus years ago pushed me to explore how other forms of media worked, did not work, and might work better. Second, I owe much to certain research forerunners. I have in mind Celia Hollis, whose 1970 book The Pauper Press focused on the early 19th-century “unstamped” unofficial press of Britain's Chartist movement; Hans Magnus Enzensberger, whose 1970 essay “Baukasten zu einer Theorie der Medien” (Constituents of a Theory of Media) pinpointed the liberatory potential of the then new media technologies; and Armand Mattelart, whose pioneering study of Chilean media during the 1970–1973 Popular Unity period came into my hands in spring 1975. His analysis of emergent Workers' media in the industrial belts of Santiago and of what he described as Chilean commercial media's Leninist mass agitation against the socialist movement made a huge imprint on my thinking. In 1983 Siegelaub and Mattelart's second volume of their Communication and Class Struggle provided uniquely important histories, experiences, and concepts of liberatory media. Though this project is more libertarian and movement oriented, that volume's international and historical scope was in some degree a template for this encyclopedia. Last, I thank the tremendous movement media activists and researchers who have contributed since 2001 to the OURMedia/NUESTROSMedios network.

I owe a great personal debt to certain individuals who were especially helpful in putting together this compendium. Professor Laura Stein at the University of Texas, Austin, assembled the great majority of the U.S. entries, some 20% of the total number. For assistance with varying regions of our planet, I am absolutely indebted to Joe F. Khalil for the Arab region, to Tai Yu-hui for Chinese-speaking Asia, and to Rajamit Kumar for south Asia, all doctoral communication students at Southern Illinois University Carbondale. Regarding sub-Saharan Africa and for general assistance my thanks go to Joseph Oduro-Frimpong, doctoral anthropology student at Southern Illinois University Carbondale, and for German-speaking Europe I thank Professor Werner Maier (Zürich University).

At various points along the way I continued to depend on the ready assistance of (alphabetically by last name) Chris Atton (Edinburgh Napier University), Lisa Brooten (Southern Illinois University Carbondale), Alfonso Gumucio Dagron, Gabi Hadl (Kwansei Gakuin University), Susana Kaiser (University of San Francisco), Shuchi Kothari (University of Auckland), Mojca Pajnik (Peace Institute, Ljubljana), Clemencia Rodríguez (University of Oklahoma), Annabelle Sreberny (School of Oriental and African Studies, London), and Nabeel Zuberi (University of Auckland).

The consistent backing provided to the Global Media Research Center by Deans Manjunath Pendakur, Gary Kolb, and Deborah Tudor, of Southern Illinois University Carbondale's College of Mass Communication and Media Arts, has been crucial in enabling me to address this encyclopedia project. Laura Germann, my assistant at the Center since its foundation, has proved herself a sterling model of perceptive and pleasant efficiency. It has been marvelous to be able to rely utterly on her expertise and readiness to help. The original idea for this unprecedented project came from Margaret Seawell, then acquisitions editor at SAGE. Since then, it has been nursed along by others at SAGE, notably Laura Notton and Sara Tauber, to whose professionalism, patience, persistence, and unfailing pleasantness this project owes a great deal. Special thanks also to my developmental editor at SAGE, Diana Axelsen, as well as to the editorial production team of Jane Haenel, Colleen Brennan, and Sheree Van Vreede.

To Ash Corea, whose warmth, love, inspiration, wit, critique, patience, support, and sparkling cuisine have made my life delectable and this mammoth project feasible, my thanks are beyond all measure.

John D. H.Downing Global Media Research Center Southern Illinois University Carbondale

Further Readings

Atton, C. (2001). Alternative media. London: Sagehttp://dx.doi.org/10.4135/9781446220153.
AttonC. Reshaping social movement media for a new millenniumSocial Movement Studies213–132003http://dx.doi.org/10.1080/1474283032000062530
Atton, C. (2005). An alternative internet. Edinburgh, UK: Edinburgh University Press.
Atton, C., & Hamilton, J. F. (2008). Alternative journalism. Thousand Oaks, CA: Sagehttp://dx.doi.org/10.4135/9781446216163.
CarpentierN., ScifoS.. (Eds.) Community media—the long marchTelematics and Informatics2722010
Coyer, K., Dowmunt, T., & Fountain, A. (Eds.). (2007). The alternative media handbook. London: Routledge.
Downing, J. (1984). Radical media: The political experience of alternative communication. Boston: South End Presshttp://dx.doi.org/10.4135/9781452204994.
Downing, J. (2001). Radical media: Rebellious communication and social movements (
Rev. ed.
). Thousand Oaks, CA: Sagehttp://dx.doi.org/10.4135/9781452204994.
DowningJ. Audiences and readers of alternative media: The absent lure of the virtually unknownMedia, Culture & Society25625–6452003http://dx.doi.org/10.1177/01634437030255004
DowningJ. Social movement theories and alternative media: An evaluation and critiqueCommunication, Culture & Critique1140–502008http://dx.doi.org/10.1111/j.1753-9137.2007.00005.x
Enzensberger, H. M. (1970). Baukasten zu einer theorie der medien [Constituents of a theory of the media]. Kursbuch 20, 159–186/New Left Review, 64, 13–36.
Frey, L. R., & Carragee, K. M. (Eds.). (2007). Communication activism (2 vols.). Cresskill, NJ: Hampton Press.
Guedes Bailey, O., Cammaerts, B., & Carpentier, N. (2008). Understanding alternative media. Maidenhead, UK: Open University Press.
Gumucio Dagron, A. (2001). Making waves [Ondes de choc/Haciendo olas]. New York: Rockefeller Foundation.
HadlG.. (Ed.) Convergences: International civil society media and policyInternational Journal of Media and Cultural Politics51–22009
Hollis, P. (1970). The Pauper Press: A study in working-class radicalism of the 1830s. Oxford, UK: Oxford University Press.
Howley, K. (Ed.). (2009). Understanding community media. Thousand Oaks, CA: Sage.
Juris, J. S. (2008). Networking futures: The movements against corporate globalization. Durham, NC: Duke University Press.
Mattelart, A. (1974). Mass medias, ideologies et mouvement revolutionnaire, Chili 1970–73. Paris: Éditions Anthropos.
Pajnic, M., & Downing, J. (Eds.). (2008). Alternative media and the politics of resistance: Perspectives and challenges. Ljubljana, Slovenia: Peace Institute.
Rennie, E. (2006). Community media: A global introduction. Lanham, MD: Rowman & Littlefield.
Rodríguez, C. (2001). Fissures in the mediascape. Cresskill, NJ: Hampton Press.
Rodríguez, C., Kidd, D., & Stein, L. (Eds.). (2008). Making our media: Global initiatives toward a democratic public sphere (2 vols.). Cresskill, NJ: Hampton Press.
ServaesJ., ScifoS.. (Eds.) Community media-the long marchTelematics and Informatics2722010
Siegelaub, S., & Mattelart, A. (Eds.). (1983). Communication and class struggle: Vol. 2. Liberation, socialism. New York: International General.
Sreberny-Mohammadi, A., & Mohammadi, A. (1994). Small media, big revolution: Communication, culture and the Iranian Revolution. Minneapolis: University of Minnesota Press.
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