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The long history of the “alternative press” in the Philippines, and its importance during colonization by the Spanish, the Japanese, and the United States, as well as during martial law (19721986), led some Filipino journalists to argue that it is the country's genuinely mainstream press. The publications La Solidaridad and Kalayaan, for example, are often cited as milestones in the development of the alternative press during the period of Spanish occupation. Teodoro distinguishes between the Philippine press in the image of the American press tradition, which was established during U.S. colonization (18981946), and the Filipino press, which was characterized by revolutionary critique and unabashed advocacy. It was the “soft power” of the former, he argues, that helped the U.S. colonization succeed, by buttressing elite and foreign interests and helping to sustain unjust political and social structures. His two categorizations are deployed here.

Despite their reputation as the freest media in Southeast Asia, Philippine media are arguably free only within the narrow constraints established by the country's political and economic structures. The interests they represent preclude any significant public service mission, and the profit motive drives them to prioritize sensationalism and improved ratings or sales, closing off their potential to enable debate among diverse voices. Critics argue they cover movements for social change rarely, especially those that openly critique the impact of neoliberal globalization. Few journalists can make a living wage, especially those in the provinces, which makes them notoriously vulnerable to bribery, not to mention fear of assassination.

The Martial Law Years

Critics of the U.S. alliance under President Marcos (19651986) were accused of being part of a “communist threat,” which in 1972 became his justification for declaring martial law. It was in the 1960s that the Philippine press style had begun to give ground to the critical Filipino tradition, and serious questioning began of the political and economic structures that kept the country impoverished, as well as the U.S. role in that process. Martial law remained in place until Marcos' 1986 ouster, with him maintaining to the end that the news media were abusing their powers, and that many journalists should be arrested for supporting communism.

During the martial law years, while the revolutionary Filipino press went underground, the Philippine press remained subservient to Marcos, cloaking its cowardice in claims of professionalism and “objectivity.” During this time, writers, journalists, and artists operated underground revolutionary newspapers and organized what was described as “Xerox journalism” in the struggle against the dictatorship.

Important sources included Signs of the Times (later the Philippine News and Features), the Media Mindanao News Service, the Cordillera News and Features, Cobra-Ans, elements of the campus press such as the Philippine Collegian, and the anti-Marcos newspapers Malaya and the Philippine Daily Inquirer. The Radyo Veritas (Truth) station was also a key player. These media became known as the “alternative press,” which was celebrated as new despite its long history. They played a vital role in the events that led to the ouster of Marcos, which were brought about in part by the push to extend the limits of media freedom.

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