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The protests that started in Greece on December 6, 2008, after the police killing of 15-year-old Alexis Grigoropoulos, lasted for more than 2 weeks. Whereas the political parties and the media system stood unable to cope with the cruel incident and the young people's rage, the new media as well as face-to-face communication were the basic vehicles to organize the longest and most violent nationwide riots in Greece since the Metapolitefsi (the period after the military junta fell in 1974, and democracy was restored).

School and university students, leftists, and anarchists were the protagonists of a youth revolt coordinated by texting, e-mails, special groups and personal messages on Facebook, journalistic blogs, and the Athens Independent Media Center (IMC). Significantly, this mobilization was achieved completely outside the mainstream parties and the media system, both of which were taken by surprise, especially in the early days. The streets of the capital and other big towns were taken over by students, while occupations and demonstrations broke out all over the country. The crucial moments—daily marches to police stations, parliament, and ministries; sit-ins; invasions of broadcast stations and theaters; the raising of a banner on the Acropolis; and the burning of the Christmas tree in Athens' central square, right by the parliament building—were first announced and systematically covered by new media.

During the December days, all the new media—both the more prestigious ones, such as blogs and forums, and the more popular ones, such as social networks and sites—brought together and directed the flow of information in a “struggle for interpretation.” The mainstream media system and especially commercial TV, incapable of understanding or controlling the flow of events, were reduced to following and reporting, for the most part, information originating via the Internet.

This, then, was the first time since the advent of commercial television in Greece in the 1980s, that television could not set the agenda, with the result that most channels, particularly the private ones, expressed strong support for the young rebels, positing an artificial distinction between them and the koukouloforoi (the hooded ones, so-called because of their ski masks, gas masks, and keffi-yes), who, according to other sources, played a decisive role in the mobilizations.

Prior Media Activism

The deregulation of broadcasting and the entry of private capital into the media industries in the late 1980s ended the political parties' hegemony over the press. However, despite the optimism of deregulation's early days, the new hegemony of publishers/entrepreneurs did not strengthen the public sphere, but rather replaced it with an extremely commercialized public space. As a result, the younger generation, as well as university-educated audience members, felt alienated. Consequently they were attracted by the new modes of interactive communication and the new virtual communities, which provided both a needed and an attractive alternative to the monolithic power of mainstream media.

One of many responses was the Athens Independent Media Centre, created in 2001. This quickly attracted much attention and appeal, though it was clearly linked to, and disseminated the (often violent) agenda of, anarchist groups, on the rise since the late 1980s. Today, http://athens.indymedia.org is the 99th most popular worldwide site in Greece (according to Alexa web information database) and the second most popular link among Greek blogs (according to blogs.sync.gr). It produced independent social issue information devoid of commercial objectives, which even people not identifying with anarchism perceived as a source of free, interactive, and on-the-spot communication. This was due to the up-to-the-minute news it offered, with text, photographs, streaming audio, video, and hyperlinks to alternative information sources.

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