The Reader's Guide is provided to help readers find entries on related topics. It classifies entries in 18 categories: Associations and Organizations; Audiences, Opinions, and Effects; Challenges, Issues, and Controversies; Changing Awareness, Opinion, and Behavior; Critical Influences and Events; Global and International Aspects; Government Agencies (U.S.); History, Philosophy, and Sociology of Science; Important Figures; Journal Publications; Key Cases and Current Trends; Law, Policy, Ethics, and Beliefs; Major Infrastructural Initiatives; Practices, Strategies, and Tools; Professional Roles and Careers; Public Engagement Approaches; Theory and Research; Venues and Channels. Some entries appear in more than one category.

• Associations and Organizations

• Agricultural Communicators of Tomorrow
• American Association for Public Opinion Research
• American Association for the Advancement of Science (AAAS)
• American Medical Association
• American Medical Writers Association
• Association for Communication Excellence
• Center for Science in the Public Interest
• Council for the Advancement of Science Writing
• Environmental Defense Fund
• ETC Group
• Greenpeace
• International Science Journalism Associations
• National Association of Science Writers
• Physicians for Social Responsibility
• Public Communication of Science and Technology
• Royal Society
• SciDev.Net
• Scientists' Institute for Public Information
• Search for Extraterrestrial Intelligence
• Sigma Xi
• Society for Risk Analysis
• Society for Technical Communication
• Society of Environmental Journalists
• Union of Concerned Scientists

• Audiences, Opinions, and Effects

• Active Audiences and Science
• Attentive Public
• Audiences for Science
• Children's Television and Science
• Communicating Science to Children
• Gender Representations of Scientists
• Health Literacy
• Interpretive Communities
• Knowledge Gap Hypothesis
• Popular Science and Formal Education
• Public Understanding of Research
• Public Understanding of Science
• Role Models in Science
• Science Indicators, History of the NSB Project on
• Science Literacy
• Scientist—Journalist Relations
• Surveys
• Technological Literacy
• Trust and Attitudes

• Challenges, Issues, and Controversies

• Abortion
• Alien Abduction
• Alternative Medicine
• Asteroid Impacts
• Bioterrorism
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• Climate Change, Communicating
• Cloning
• Colonizing Other Worlds
• Creationism
• Digital Divide
• Drug Advertising
• Food Irradiation
• Intelligent Design in Public Discourse
• Invasive Species
• Maverick Science and Journalism
• NIMBY (“Not In My Back Yard”)
• Nuclear Power
• Nuclear Waste
• Nuclear Weapons
• Pseudoscience
• Scientist—Journalist Conflicts
• Skepticism
• Stem Cell Controversy
• UFOlogy
• Vaccines, Fear of

• Changing Awareness, Opinion, and Behavior

• Alcohol, Risk Communication for
• Anti-Drug Campaigns
• Anti-Smoking Campaigns
• Breast Cancer Communication
• Cancer Prevention and Risk Communication
• Communication Campaigns in Health and Environment
• Computer-Tailored Messages
• Evidence-Based Medicine
• Fear Appeals
• Food Safety
• Health Communication, Overview
• Health Communication and the Internet
• Highway Safety
• HIV/AIDS Prevention and Communication
• Resource Mobilization
• Social Marketing

• Critical Influences and Events

• Asilomar
• Chernobyl
• Cold War Rhetoric
• Exxon Valdez
• Hurricane Katrina
• Love Canal
• Mad Cow Disease (BSE)
• Superfund
• Three Mile Island

• Global and International Aspects

• Africa, Science in
• Australia, Science in
• Canada, Science Communication in
• East Asia, Science Communication in
• Europe, Research System in
• European Space Agency
• India, Science and Science Communication in
• Latin America, Science Communication in
• Mexico, Science Communication in
• National Development, Science and Technology in

• Government Agencies (U.S.)

• Centers for Disease Control and Prevention, U.S.
• Department of Agriculture, U.S.
• Department of Energy, U.S.
• Environmental Protection Agency, U.S.
• Food and Drug Administration, U.S.
• House Science Committee, U.S.
• National Academies, U.S.
• National Aeronautics and Space Administration, U.S.
• National Institutes of Health, U.S.
• National Science Foundation, U.S.
• Occupational Safety and Health Administration, U.S.
• Office of Science and Technology Policy, U.S.
• Office of Technology Assessment, U.S.
• Public Health Service, U.S.
• Senate Committee on Commerce, Science, and Transportation, U.S.
• Senate Committee on Environment and Public Works, U.S.
• Surgeon General, U.S.

• History, Philosophy, and Sociology of Science

• Actor-Network Theory
• Deductive Logic
• Inductive Logic
• Invisible College
• Land Grant System, U.S.
• Logical Positivism
• Peer Review
• Postmodernism and Science
• Science and Politics
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• Science, Technology, and Society Studies
• Scientific Consensus
• Scientific Ethos
• Scientific Journal, History of
• Scientific Method
• Scientific Societies
• Technological Determinism
• Tenure System
• Two Cultures
• Understanding Expertise
• Visible Scientist

• Important Figures

• Asimov, Isaac
• Attenborough, David
• Carson, Rachel
• Carver, George Washington
• Clarke, Arthur C.
• Crick, Francis
• Darwin, Charles
• Dawkins, Richard
• Dewey, John
• Einstein, Albert
• Feynman, Richard
• Franklin, Benjamin
• Galilei, Galileo
• Gould, Stephen Jay
• Hawking, Stephen
• Kuhn, Thomas
• Latour, Bruno
• McClintock, Barbara
• Mead, Margaret
• Mendel, Gregor
• Merton, Robert K.
• Muir, John
• Nelkin, Dorothy
• Nye, Bill
• Oppenheimer, J. Robert
• Popper, Karl
• Sagan, Carl
• Snow, C. P.
• Teller, Edward
• Venter, J. Craig
• Watson, James D.

• Journal Publications

• Issues in Science and Technology
• Nature
• Public Understanding of Science (Journal)
• Science
• Science and Engineering Ethics
• Science Communication
• Science, Technology, & Human Values

• Key Cases and Current Trends

• Agricultural Biotechnology
• Alternative Energy, Overview
• Architecture, Sustainable
• Astrobiology
• Astronomy, Public Communication of
• Avian Flu
• Biofuels
• Bioinformatics
• Bovine Somatotropin (BST or BGH)
• Fuel Cell Technology
• Gene
• Gene Therapy
• Holography
• Low-Level Radiation
• Nanotechnology
• Nutrigenomics
• Nutrition and Media
• Obesity Epidemic
• Pandemics, Origins of
• Recombinant DNA
• Reproductive Medicine
• Satellites, Science of
• Severe Acute Respiratory Syndrome
• Solar Energy
• String Theory
• Sustainability
• Synthetic Biology and Genomics
• Toxicogenomics
• Wind Power

• Law, Policy, Ethics, and Beliefs

• Big Science
• Bioethicists as Sources
• Censorship in Science
• Clean Air Act
• Clean Water Act
• Community “Right to Know”
• Conflicts of Interest in Science
• Embargo System
• Endangered Species Act
• Environmental Impact Statements
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• Environmental Justice
• Ethical, Legal, and Social Issues (ELSI)
• Eugenics
• Food Libel Laws
• Gene Patenting
• Institutional Review Board
• Nanotechnology, Regulation of
• Planetary Protection
• Precautionary Principle
• Religion, Science, and Media
• Research Ethics, Overview
• Risk Analysis
• Risks and Benefits
• Science Communication and Indigenous North America
• Social Justice
• Technology Assessment
• Toxic Substances Regulation

• Major Infrastructural Initiatives

• Hubble Space Telescope
• Human Genome Project
• Manhattan Project
• Particle Accelerators
• Space Program, Overview
• Space Shuttle
• Superconducting Super Collider

• Practices, Strategies, and Tools

• Effective Graphics
• Interviewing Scientists
• Metaphors in Science Communication
• Narrative in Science Communication
• Physician—Patient Communication
• Risk Communication, Overview
• Scientists as Sources
• Strategic Communication for Science and Technology
• Translational Research
• Visual Images in Science Communication

• Professional Roles and Careers

• Agricultural Journalism
• Beat Reporting
• Career Paths, Medical Writing/Medical Journalism
• Career Paths, Science/Environmental Journalism
• Crisis Communication
• Disaster Coverage
• Environmental Journalism
• Freelancing
• Government Public Information
• Medical Journalism
• Public Relations and Science
• Scientist—Journalist Relations
• Social and Behavioral Science Reporting
• Technical Communication
• Weather Reporting

• Public Engagement Approaches

• Citizen Science
• Citizens Jury
• Consensus Conference
• Deliberative Democracy
• Deliberative Polling
• Public Engagement
• Science Café
• Town Hall Meetings
• Upstream Engagement

• Theory and Research

• Agenda Setting and Science
• Conversation and Science Communication
• Cultivation Theory and Science
• Deficit Model
• Diffusion of Innovations
• Digital Rhetoric and Science
• Discourse Analysis and Science
• Evaluation of Science Communication
• Framing and Priming in Science Communication
• Information Seeking and Processing
• Information Society
• Information Subsidies
• Opinion Leaders and Opinion Leadership
• Optimistic Bias
• Planned Behavior, Theory of
• Psychometric Paradigm
• Rhetoric of Medicine
• Rhetoric of Science
• Social Amplification of Risk Framework
• Social Epistemology
• Spiral of Silence and Science
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• Third-Person Effect
• Uncertainty in Science Communication

• Venues and Channels

• Internet, History of
• Media Convergence
• Newspaper Science Pages
• Online Media and the Sciences
• Popular Science, Overview
• Science and the Giant Screen
• Science Centers and Science Museums
• Science Circus
• Science Documentaries
• Science Fiction
• Science in Advertising
• Science in Magazines
• Science in the Movies
• Science in Virtual Worlds
• Science Magazines
• Science on Radio
• Science Shops
• Science Theater
• Scientific Publishing, Overview
• Television Science
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