Entry
Reader's guide
Entries A-Z
Subject index
Science in Virtual Worlds
Long before the Internet existed, computer scientists working at Stanford, the Massachusetts Institute of Technology (MIT), and Essex University in the United Kingdom used virtual worlds to communicate with each other over the Internet's predecessor, ARPANET (Advanced Research Projects Agency Network). During the late 1970s, these early virtual worlds were completely text-based, functionally primitive, and only accessible to a handful of privileged individuals. Today, virtual worlds are accessible to anyone with a computer and a standard Internet connection, and they possess the graphical and functional capabilities to facilitate worldwide scientific communication, collaboration, and instruction.
In fact, a multitude of high school teachers, university professors, scientists, and public intellectuals now use three-dimensional (3-D) virtual worlds to communicate the principles of their disciplines. When asked to describe their experience with virtual worlds, many of these professionals say that virtual world environments such as Second Life are nothing short of amazing, that virtual worlds are the wave of the future. To put it simply, many in the scientific community now believe that virtual worlds will become one of the major tools for global scientific communication and instruction in the 21st century. Today's science communicators will need to understand what exactly a modern virtual world is, how individuals enter into and communicate in virtual worlds, and finally, the role that the arts and sciences have come to play in the development of these fascinating and ever-changing online worlds.
Virtual Worlds Defined
Modern virtual worlds are massive, simulated environments that can be accessed via the World Wide Web. Generally speaking, virtual worlds can be categorized into two distinct groups: “gaming” virtual worlds and “social” virtual worlds. As their names imply, these two categories of virtual worlds are distinguished by their overall purposes. The first type is designed primarily for game play, and the second type almost exclusively for communications.
Gaming virtual worlds—also abbreviated as MMOGs (massively multiplayer online games) and MMORPGs (massively multiplayer online role-playing games)—have included well-known titles such as World of Warcraft, EverQuest Online Adventures, and The Sims Online. Vast and complex online environments, gaming virtual worlds have been the focus of much social science research in their own right. However, because their primary purpose is for gaming, not communications, gaming worlds are not typically used for extensive scientific discourse. To see how virtual worlds are used to communicate science, we must turn to an entirely different category of virtual worlds, called social virtual worlds.
Social virtual worlds developed to date have included the online environments of There, Cyworld, and Second Life. As their name implies, social virtual worlds lack the basic attributes of traditional games or video games: There are no points to score, no objectives or tasks to complete, no rules to follow, and no overarching game narratives. Rather, the true “purpose” of a social virtual world such as Second Life is for users to exist inside it as they exist in real life. That is to say, users “enter” a social virtual world by downloading a software program from a virtual world's Web site. Then, each user creates a small, 3-D character, or “avatar,” which represents his or her “physical” presence in the virtual environment.
...
- Associations and Organizations
- Agricultural Communicators of Tomorrow
- American Association for Public Opinion Research
- American Association for the Advancement of Science (AAAS)
- American Medical Association
- American Medical Writers Association
- Association for Communication Excellence
- Center for Science in the Public Interest
- Council for the Advancement of Science Writing
- Environmental Defense Fund
- ETC Group
- Greenpeace
- International Science Journalism Associations
- National Association of Science Writers
- Physicians for Social Responsibility
- Public Communication of Science and Technology
- Royal Society
- SciDev.Net
- Scientists' Institute for Public Information
- Search for Extraterrestrial Intelligence
- Sigma Xi
- Society for Risk Analysis
- Society for Technical Communication
- Society of Environmental Journalists
- Union of Concerned Scientists
- Audiences, Opinions, and Effects
- Active Audiences and Science
- Attentive Public
- Audiences for Science
- Children's Television and Science
- Communicating Science to Children
- Gender Representations of Scientists
- Health Literacy
- Interpretive Communities
- Knowledge Gap Hypothesis
- Popular Science and Formal Education
- Public Understanding of Research
- Public Understanding of Science
- Role Models in Science
- Science Indicators, History of the NSB Project on
- Science Literacy
- Scientist—Journalist Relations
- Surveys
- Technological Literacy
- Trust and Attitudes
- Challenges, Issues, and Controversies
- Abortion
- Alien Abduction
- Alternative Medicine
- Asteroid Impacts
- Bioterrorism
- Climate Change, Communicating
- Cloning
- Colonizing Other Worlds
- Creationism
- Digital Divide
- Drug Advertising
- Food Irradiation
- Intelligent Design in Public Discourse
- Invasive Species
- Maverick Science and Journalism
- NIMBY (“Not In My Back Yard”)
- Nuclear Power
- Nuclear Waste
- Nuclear Weapons
- Pseudoscience
- Scientist—Journalist Conflicts
- Skepticism
- Stem Cell Controversy
- UFOlogy
- Vaccines, Fear of
- Changing Awareness, Opinion, and Behavior
- Alcohol, Risk Communication for
- Anti-Drug Campaigns
- Anti-Smoking Campaigns
- Breast Cancer Communication
- Cancer Prevention and Risk Communication
- Communication Campaigns in Health and Environment
- Computer-Tailored Messages
- Evidence-Based Medicine
- Fear Appeals
- Food Safety
- Health Communication and the Internet
- Health Communication, Overview
- Highway Safety
- HIV/AIDS Prevention and Communication
- Resource Mobilization
- Social Marketing
- Critical Influences and Events
- Global and International Aspects
- Africa, Science in
- Australia, Science in
- Canada, Science Communication in
- East Asia, Science Communication in
- Europe, Research System in
- European Space Agency
- India, Science and Science Communication in
- Latin America, Science Communication in
- Mexico, Science Communication in
- National Development, Science and Technology in
- Government Agencies (U.S.)
- Centers for Disease Control and Prevention, U.S.
- Department of Agriculture, U.S.
- Department of Energy, U.S.
- Environmental Protection Agency, U.S.
- Food and Drug Administration, U.S.
- House Science Committee, U.S.
- National Academies, U.S.
- National Aeronautics and Space Administration, U.S.
- National Institutes of Health, U.S.
- National Science Foundation, U.S.
- Occupational Safety and Health Administration, U.S.
- Office of Science and Technology Policy, U.S.
- Office of Technology Assessment, U.S.
- Public Health Service, U.S.
- Senate Committee on Commerce, Science, and Transportation, U.S.
- Senate Committee on Environment and Public Works, U.S.
- Surgeon General, U.S.
- History, Philosophy, and Sociology of Science
- Actor-Network Theory
- Deductive Logic
- Inductive Logic
- Invisible College
- Land Grant System, U.S.
- Logical Positivism
- Peer Review
- Postmodernism and Science
- Science and Politics
- Science, Technology, and Society Studies
- Scientific Consensus
- Scientific Ethos
- Scientific Journal, History of
- Scientific Method
- Scientific Societies
- Technological Determinism
- Tenure System
- Two Cultures
- Understanding Expertise
- Visible Scientist
- Important Figures
- Asimov, Isaac
- Attenborough, David
- Carson, Rachel
- Carver, George Washington
- Clarke, Arthur C.
- Crick, Francis
- Darwin, Charles
- Dawkins, Richard
- Dewey, John
- Einstein, Albert
- Feynman, Richard
- Franklin, Benjamin
- Galilei, Galileo
- Gould, Stephen Jay
- Hawking, Stephen
- Kuhn, Thomas
- Latour, Bruno
- McClintock, Barbara
- Mead, Margaret
- Mendel, Gregor
- Merton, Robert K.
- Muir, John
- Nelkin, Dorothy
- Nye, Bill
- Oppenheimer, J. Robert
- Popper, Karl
- Sagan, Carl
- Snow, C. P.
- Teller, Edward
- Venter, J. Craig
- Watson, James D.
- Journal Publications
- Key Cases and Current Trends
- Agricultural Biotechnology
- Alternative Energy, Overview
- Architecture, Sustainable
- Astrobiology
- Astronomy, Public Communication of
- Avian Flu
- Biofuels
- Bioinformatics
- Bovine Somatotropin (BST or BGH)
- Fuel Cell Technology
- Gene
- Gene Therapy
- Holography
- Low-Level Radiation
- Nanotechnology
- Nutrigenomics
- Nutrition and Media
- Obesity Epidemic
- Pandemics, Origins of
- Recombinant DNA
- Reproductive Medicine
- Satellites, Science of
- Severe Acute Respiratory Syndrome
- Solar Energy
- String Theory
- Sustainability
- Synthetic Biology and Genomics
- Toxicogenomics
- Wind Power
- Law, Policy, Ethics, and Beliefs
- Big Science
- Bioethicists as Sources
- Censorship in Science
- Clean Air Act
- Clean Water Act
- Community “Right to Know”
- Conflicts of Interest in Science
- Embargo System
- Endangered Species Act
- Environmental Impact Statements
- Environmental Justice
- Ethical, Legal, and Social Issues (ELSI)
- Eugenics
- Food Libel Laws
- Gene Patenting
- Institutional Review Board
- Nanotechnology, Regulation of
- Planetary Protection
- Precautionary Principle
- Religion, Science, and Media
- Research Ethics, Overview
- Risk Analysis
- Risks and Benefits
- Science Communication and Indigenous North America
- Social Justice
- Technology Assessment
- Toxic Substances Regulation
- Major Infrastructural Initiatives
- Practices, Strategies, and Tools
- Professional Roles and Careers
- Agricultural Journalism
- Beat Reporting
- Career Paths, Medical Writing/Medical Journalism
- Career Paths, Science/Environmental Journalism
- Crisis Communication
- Disaster Coverage
- Environmental Journalism
- Freelancing
- Government Public Information
- Medical Journalism
- Public Relations and Science
- Scientist—Journalist Relations
- Social and Behavioral Science Reporting
- Technical Communication
- Weather Reporting
- Public Engagement Approaches
- Theory and Research
- Agenda Setting and Science
- Conversation and Science Communication
- Cultivation Theory and Science
- Deficit Model
- Diffusion of Innovations
- Digital Rhetoric and Science
- Discourse Analysis and Science
- Evaluation of Science Communication
- Framing and Priming in Science Communication
- Information Seeking and Processing
- Information Society
- Information Subsidies
- Opinion Leaders and Opinion Leadership
- Optimistic Bias
- Planned Behavior, Theory of
- Psychometric Paradigm
- Rhetoric of Medicine
- Rhetoric of Science
- Social Amplification of Risk Framework
- Social Epistemology
- Spiral of Silence and Science
- Third-Person Effect
- Uncertainty in Science Communication
- Venues and Channels
- Internet, History of
- Media Convergence
- Newspaper Science Pages
- Online Media and the Sciences
- Popular Science, Overview
- Science and the Giant Screen
- Science Centers and Science Museums
- Science Circus
- Science Documentaries
- Science Fiction
- Science in Advertising
- Science in Magazines
- Science in the Movies
- Science in Virtual Worlds
- Science Magazines
- Science on Radio
- Science Shops
- Science Theater
- Scientific Publishing, Overview
- Television Science
- Loading...
Get a 30 day FREE TRIAL
-
Watch videos from a variety of sources bringing classroom topics to life
-
Read modern, diverse business cases
-
Explore hundreds of books and reference titles
Sage Recommends
We found other relevant content for you on other Sage platforms.
Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches