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Many journalists feel daunted at the prospect of interviewing a scientist. They worry that the scientist will talk over their heads. They may have heard dark tales of scientists who refuse to be interviewed, or reluctantly agree, only to talk in jargon and roar their disapproval when a mangled media account appears. Some wonder if they can get an interview at all. But in truth, interviewing scientists has never been easier. As more and more federal agencies require public outreach efforts on the part of the scientists they fund, growing numbers of scientists understand the need for participating in media interviews. In addition, as colleges and universities seek to promote their science faculty and expand job opportunities for their students, many more scientists receive training in how to relate to journalists; as a result, more now understand the needs of journalists for clear, jargon-free explanations and bullet points and their needs for turning things around quickly on deadline. Scientific societies, too, offer a growing number of articles and workshops on how to prepare for media interviews to ensure that their scientist members are getting across what they want to, clearly and easily.

This means that much of the groundwork that journalists used to have to lay for a good interview has already been done for them. That does not mean it requires little effort to conduct a successful interview with a scientist. There remains a lot of work to do. But most of the time, it is not the daunting prospect it used to be. The most important advice for conducting a successful interview is the old Scout motto: Be prepared.

Getting Background

First, a journalist does advance reading, both of the science involved and of other journalists' accounts of the scientist and of his or her work.

One place to start is to go to the scientist's Web site, for often it summarizes the work a scientist is doing and who is funding the research, as well as providing a curriculum vitae (the extended resume used by academics) and other background information. A journalist can download from there or from the Internet any article he or she wishes to discuss. If journalist does not have time to read the work that is prompting the interview, he or she skims what he or she can, paying particular attention to titles, abstracts, conclusions, and any graphs and charts that condense the main points of the work. From the introduction and discussion sections of individual articles, the journalist gleans what he or she can of the scientific and social significance of the research. Journalists read the conclusions for significant caveats and calls for future studies. They consider any possible influences from funding sources and check the body of the text and the reference list for names of other scientists in field who might be able to comment on the findings. Finally, if a journalist gets stuck on unfamiliar terms or concepts, he or she looks them up in science dictionaries or encyclopedias.

Using LexisNexis or other online databases, a journalist can find any stories that other journalists may have written on the scientist and/or the specific research. Journalists skim for the names of additional scientists in the field, preferably experts without direct ties to their interview subject, again seeking those who could comment on the quality of the research or its scientific and social significance. Journalists also note how other journalists have handled difficult terms and concepts.

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