American Association for Public Opinion Research

Public sentiment about various issues—whether they be social, political, or scientific—stands at the heart of any democratic system. Citizens express their opinions and convey their interests to decision makers, who ideally should consider such views when implementing policy. The news media, charged with informing citizens about the world around them, highlight events, issues, and concerns and often report public opinion about these concerns. For science-related issues as for many others, opinion polls are a news staple.

In their daily interactions, some citizens seek information and advice from others, while others attempt to persuade their friends and family to adopt particular views or vote for a specific candidate. Indeed, assessing public opinion on a particular issue and identifying the forces that shape such sentiment are critical in understanding society. Despite theoretical and methodological differences in studies of public opinion, individuals interested in this field often turn to the American Association for Public Opinion Research (AAPOR).

Founded in 1947, AAPOR is a nonprofit professional association of individuals interested in the study and measurement of public opinion. Its membership is roughly evenly distributed across academia (in disciplines that include communication, health sciences, political science, psychology, and political science); the commercial sector (for example, market research companies, polling organizations, the news media); and government and nonprofit organizations.

Alongside its sister organization, the World Association for Public Opinion Research, and through its activities and those of its seven regional chapters, AAPOR is dedicated to several key missions, including the advancement of theory and methodology related to public opinion research and the upholding of professional standards.