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True Experimental Design
The exact definition of true experimental designs has been debated. The term true experiment is sometimes used to refer to any randomized experiment. In other instances, the term true experiment is used to describe all studies with at least one independent variable that is experimentally manipulated and with at least one dependent or outcome variable. Furthermore, the word true has been interpreted to mean there are a limited number of correct experimental methods. Regardless of the exact definition, the distinguishing feature of true experimental designs is that the units of study—be they individuals, animals, time periods, areas, clinics, or institutions (i.e., whoever or whatever is assigned to an experimental condition is the unit)—are randomly assigned to different treatment conditions.
Because of the various meanings and the use of the term true experiment, others have preferred to use the term randomized experiment as a clearer, more concise description of the experimental design. A randomized experiment is any experiment in which units are randomly assigned to receive one or more treatments or one or more alternative control conditions. Randomized assignment refers to any procedure for assigning units to either treatment or control conditions based on chance, with the potential for every unit to be assigned to one of the treatment conditions at a greater than zero probability. In the following sections, how random assignment facilitates causal inference is discussed, and common designs that use random assignment are presented.
Random Assignment and Causality
For randomized experiments, the use of random assignment is important because it facilitates causal inference. For example, randomization ensures that the experimental units’ treatment condition is not confounded by an alternative cause or systematically introduced difference between conditions. Randomization, therefore, reduces potential threats to experimental validity by dispersing these threats randomly across experimental groups to minimize group differences before treatment begins. Randomization allows the researcher to know how groups were assigned and has the advantage that the selection process can be modeled accurately. Random assignment also allows for the computation of valid estimates of error variance that are orthogonal to treatment conditions. Each advantage captures different aspects of the benefits of randomization. Random assignment is the only design feature that accomplishes all the above in the same experiment, and it does so reliably while minimizing threats to internal validity.
Designs Using Random Assignment
This section presents various randomized experimental designs. The following designs are among the most commonly used in field and treatment research and are basic designs from which more complex designs can be built. With each design, key features include control and manipulation over the timing, intensity, and duration of experimental variables. The basic design of a randomized experiment requires a minimum of two conditions, with random assignment of experimental units to treatment conditions, followed by posttest assessment of units. Herein, the letter “R” indicates that the group on a given line is formed by random assignment. Although random assignment R is placed at the beginning of each line, in practice, randomization often occurs before or after pretests. “X” is the treatment and “O” is the observation. The basic design can be depicted
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