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Placebo Effect

The placebo effect is any reaction to the administration of a placebo that is both clinically significant and salutary. A placebo is any treatment prescribed for a condition for which it is physically ineffective. The placebo effect has been successfully and repeatedly demonstrated on variables that are subjectively experienced, such as pain reduction, coping mechanisms, emotional well-being, and cognitions. The majority of research has centered on pain relief, also known as placebo analgesia. The magnitude of the effect and the percentage of those affected depend on a number of factors, but research indicates that approximately one third of individuals who receive a placebo believing it to be a potent treatment report a significant analgesic effect.

The research involving objective measures of beneficence has been more controversial. Although some studies have described a modest effect of placebos on objective measures of healing, recent meta-analyses have indicated that these effects are, overall, nonsignificant. Objective measures of well-being and healing may be indirectly affected by positive changes in expectations for successful treatment or symptom relief. Although these are purely psychological variables, they may have very real consequences, because chronic pain, hopelessness, and a failure of usual coping strategies often occur during severe illness and are associated with a poor prognosis. In this entry, the history and elements of the placebo effect are described, and implications and ethical considerations for research are discussed.

History of the Placebo Effect

The term placebo is a literal translation of the Latin phrase I will please. Its first documentation in an English dictionary did not occur until 1785. In 1920, T. C. Graves was the first to formalize the current conception of the medicine-like effects of placebo administration. In the 1950s, Henry Beecher attempted to quantify it. After a series of studies, he noted that the condition for which a patient was being treated greatly affected the percentage of those for whom a placebo alone was a satisfactory remedy. The effect, however, was much more prevalent than he expected, significantly influencing the amount of perceived pain in 30% of all patients.

A better understanding of the placebo effect spawned methodological transformations in the mid-20th century. Although placebo-controlled studies occurred on occasion throughout history, it was not until the 1930s that the widespread use of a dummy simulator was used as a means to test an experimental drug. This allowed researchers to compare the differences (or lack thereof) between the placebo effect of a specific medium on a specific condition and the drug effect on the same sample. Thus, experimenters could examine which drugs were significantly more effective than placebo treatment alone.

The inclusion of a placebo group is now standard practice in medical research. Drug manufacturers, prescribing physicians, and consumers demand assurance that medications or treatments are more effective than a placebo procedure. Therefore, before a treatment protocol or regimen is widely adopted, the placebo effect must be used as a baseline for such comparisons. Because the addition of a placebo group greatly complicates the research methodology and interpretation, the placebo effect is generally considered a necessary but burdensome aspect of medical research.

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