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When conducting a double-blind clinical trial to evaluate a new treatment, the investigator is faced with the problem of what to give the control group. If there is no existing acceptable and beneficial treatment against which the new treatment can be compared, the reasonable approach would be to give the control group no treatment at all, but this raises concerns that subjects may have hidden expectations or preferences that could influence the outcome. One solution is the use of a harmless “sham” treatment that is similar in all aspects such that the subjects and those administering the treatments cannot determine whether a subject is in the study group or the control group. This sham treatment is called the placebo. This entry discusses historical usage, difficulties with the placebo research design, and the placebo effect.

Historical Usage

The term Placebo Domino … (“I shall please the Lord …”) appears in a 5th-century translation of the Bible. By the end of the 18th century, placebo was used as a medical/pharmaceutical term, denoting a remedy designed to please the patient rather than effect any specific treatment. This sense of a deceptive yet morally acceptable therapy remained until the mid-20th century, when the true function of placebos came under critical scrutiny. Since 1955, the literature has generally advised caution in the use of the placebo, and has encouraged awareness of the limits of the effects of placebos, but their use has remained advisable when conducting randomized clinical trials.

Difficulties with Placebo Design

Under ideal circumstances, both the active pharmaceutical treatment being evaluated and the placebo being used for the control group will be contained within similar gelatin capsules, tablets, or solutions, rendering them indistinguishable from each other as far as the participants are concerned. But when the active treatment under investigation has a distinct appearance or other characteristic such as strong taste, odor, or texture, or is a physical intervention, manipulation, or some invasive procedure, designing the placebo can present a challenge. How can the treatment and placebo be made indistinguishable from each other? And what if there are ethical issues for either group? Examples of each of these challenges are presented in this section.

Maintaining Similarity

Most traditional Chinese medicine (TCM) remedies are often aromatic, dark-colored, bitter, and pungent. In a randomized crossover clinical trial of a TCM preparation for atopic eczema, all of these characteristics had to be simulated in the preparation of the placebo but without any therapeutic effect remaining. Participants who dropped out because of unpalatability were found to be just as likely in the placebo phase of the crossover trial as when the active treatment was being taken, suggesting that the organoleptic characteristics of the placebo were successfully indistinguishable from that of the active treatment.

Ethics

In a study of the effectiveness of fetal brain cell implants for intractable Parkinson's disease, an ethical debate emerged over the use of nonimplant surgical control groups. Clearly, a theoretically perfect control group would have the presurgical preparation, opening of the skull, insertion of probes, and the closure procedure, but without the implant of fetal brain cells. Ethical objections were raised about the surgical risks for the control group, who would be without any potential benefit. But the need for the sham surgery was reinforced when it was learned that subjects receiving the sham procedure typically exhibited improvements in their Parkinson's symptoms for up to 6 months and were indistinguishable from patients who received the same surgery but with active (implant) treatment. The investigators were unable to attribute the observed improvements to either observer bias or the natural history of the disease.

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