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Ethnography
Ethnography, in the simplest sense, refers to the writing or making of an abstract picture of a group of people. “Ethno” refers to people, and “graph” to a picture. The term was traditionally used to denote the composite findings of social science field-based research. That is, an ethnography represented a monograph (i.e., a written account) of fieldwork (i.e., the first-hand exploration of a cultural or social setting). In contemporary research, the term is used to connote the process of conducting fieldwork, as in “doing ethnography.” For this entry, ethnography is addressed in the dual sense of monograph and research process.
Traditions
Ethnography has been an integral part of the social sciences from the turn of the 20th century. The challenge in imparting an understanding of ethnography lies in not giving the impression there was or is a monolithic ethnographic way. A chronological, linear overview of ethnographic research would underrepresent the complexities and tensions of the historical development of ethnography. The development of ethnographic research cannot be neatly presented in periods or typologies, nor can ethnography be equated with only one academic discipline. Ethnography largely originated in the disciplines of anthropology and sociology; both anthropologists and sociologists have consistently based their research on intensive and extensive fieldwork. Ethnography, however, has evolved into different intellectual traditions for anthropologists and sociologists. By separately examining the disciplines of anthropology and sociology, one can gain an understanding of the origin of ethnography and how these disciplines have uniquely contributed to the foundation of ethnographic research.
Anthropology
A primary concern of the discipline of anthropology is the study of culture, where culture is defined as the acquired meanings persons use to interpret experience and guide social behavior. In anthropology, an ethnography is a complex descriptive interpretation of a culture. Anthropologists historically ventured to remote, exotic settings to live among a people for a year or so to gain a firsthand understanding of their culture. Now, a dramatic difference between the ethnographer and “the other” is no longer a criterion of anthropological ethnography. The study of tribal or primitive cultures has evolved into the study of a wide range of cultural concerns, such as cultural events or scenes. Employing a cross-cultural perspective persists because it affords the ethnographer an ability to recognize aspects of human behavior capable of being observed, which is more likely to occur in the presence of differences than similarities. In anthropology, ethnographic fieldwork aims to discern cultural patterns of socially shared behavior. Anthropological ethnographers do not set out simply to observe culture; rather, they make sense of what they observe by making culture explicit. Conducting prolonged fieldwork, be it in a distant setting or a diverse one, continues to be a distinguishing characteristic of ethnography originating in anthropology.
There have been key differences, however, between American and British anthropologists’ approach to ethnography. Generally, in the United States, ethnography and social anthropology were not separate anthropological pursuits. American anthropologists’ pursuit of ethnographies of exotic groups and universal meanings governing human behavior were accommodated under the rubric “cultural anthropology.” Conversely, British anthropologists historically have drawn a distinction between social anthropology and cultural anthropology. They distinguished between the ethnographer finely examining a specific group of people and the social anthropologist examining the same group to discern broad cultural patterns. Where these two disciplines intersect is that both traditions of anthropology have adhered to the standard of participant observation, both have been attentive to learning the native language, and both have been attuned to the constitution of everyday life.
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