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Applied Research

Applied research is inquiry using the application of scientific methodology with the purpose of generating empirical observations to solve critical problems in society. It is widely used in varying contexts, ranging from applied behavior analysis to city planning and public policy and to program evaluation. Applied research can be executed through a diverse range of research strategies that can be solely quantitative, solely qualitative, or a mixed method research design that combines quantitative and qualitative data slices in the same project. What all the multiple facets in applied research projects share is one basic commonality—the practice of conducting research in “nonpure” research conditions because data are needed to help solve a real-life problem.

The most common way applied research is understood is by comparing it to basic research. Basic research—“pure” science—is grounded in the scientific method and focuses on the production of new knowledge and is not expected to have an immediate practical application. Although the distinctions between the two contexts are arguably somewhat artificial, researchers commonly identify four differences between applied research and basic research. Applied research differs from basic research in terms of purpose, context, validity, and methods (design).

Research Purpose

The purpose of applied research is to increase what is known about a problem with the goal of creating a better solution. This is in contrast to basic research, in which the primary purpose is to expand on what is known—knowledge—with little significant connections to contemporary problems. A simple contrast that shows how research purpose differentiates these two lines of investigation can be seen in applied behavior analysis and psychological research. Applied behavior is a branch of psychology that generates empirical observations that focus at the level of the individual with the goal of developing effective interventions to solve specific problems. Psychology, on the other hand, conducts research to test theories or explain changing trends in certain populations.

The irrelevance of basic research to immediate problems may at times be overstated. In one form or another, observations generated in basic research eventually influence what we know about contemporary problems. Going back to the previous comparison, applied behavior investigators commonly integrate findings generated by cognitive psychologists—how people organize and analyze information—in explaining specific types of behaviors and identifying relevant courses of interventions to modify them. The question is, how much time needs to pass (5 months, 5 years, 50 years) in the practical application of research results in order for the research to be deemed basic research? In general, applied research observations are intended to be implemented in the first few years whereas basic researchers make no attempt to identify when their observations will be realized in everyday life.

Research Context

The point of origin at which a research project begins is commonly seen as the most significant difference between applied research and basic research. In applied research, the context of pressing issues marks the beginning in a line of investigation. Applied research usually begins when a client has a need for research to help solve a problem. The context the client operates in provides the direction the applied investigator takes in terms of developing the research questions. The client usually takes a commanding role in framing applied research questions. Applied research questions tend to be open ended because the client sees the investigation as being part of a larger context made up of multiple stakeholders who understand the problem from various perspectives.

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