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Unobtrusive Research
In their book Unobtrusive Measures, Eugene Webb, Donald Campbell, Richard Schwartz, and Lee Sechrest noted that each research method has its own weakness or bias. To counterbalance the weakness of one method, they suggested that researchers use multiple methods (referred to in the literature as methods triangulation) to obtain a more accurate or complete picture of the entity under investigation. One of these methods is unobtrusive research, which can be defined as methods that involve no direct or overt contact with the study participants. Although unobtrusive measures also have their own unique weaknesses, Webb et al. suggested their use to complement data collected through other methods.
Types of Unobtrusive Research
Unobtrusive research methods evoke thoughts of historical research or of observations in which the researcher can play the role of a complete observer. However, there is much more to this type of research than the obvious. In the literature, attempts have been made to categorize unobtrusive research methods. Webb et al. discussed erosion and accretion measures. In the former category are things that demonstrate wear (e.g., worn pages in a book), while the latter category focuses on the build up of things (e.g., the build up of garbage or accumulation of books in a personal library). Another way is to look at these methods through print and nonprint categories. This entry provides a brief description of some of the methods subsumed under this broad categorization of unobtrusive research and the resources used. The method and the resources used by the researcher depend on the purpose of the research project, the availability of the items, and on her or his training, imagination, and creative spirit. Data analysis for unobtrusive research includes content, thematic, or semiotic analysis. For a discussion of these analytic methods, readers are advised to consult other entries in this text, as well as other authoritative sources.
Print Materials
The examination of print material falls under the rubric of unobtrusive research because there is usually no direct contact with the original writer. Researchers, such as historians, use current as well as archival documents, such as diaries, letters, newspapers, historical pamphlets, broadsheets, government documents, and census data, to name a few. Tombstones provide a wealth of information on family histories, wars, immigration, health, and the justice system. Graffiti can be studied from a social or linguistic perspective. Textbooks can be perused to determine how information on a topic has changed over the years. For example, a researcher may examine all the editions of a medical textbook to follow the social, cultural, and medical evolution of a disease. Pharmaceutical advertisements in magazines can shed light on gender issues. In case studies where the emphasis is on gaining a good understanding of phenomena within a particular setting, there is a good marriage between obtrusive (e.g., interviews or overt observation) and unobtrusive methods. Researchers often comb through the emails, memos, minutes of meetings, annual reports, and so on of the case under investigation. Maps or floor plans can also provide unexpected information about activities within and the social milieu of an institution. Other print sources available to researchers are photographs, paintings, and sheet music. Art historians study paintings to understand the different periods of an artist's career. Photographs can be used to study architecture, automobiles, genealogy, or fashion trends. Dictionaries and thesauri, such as the Library of Congress Subject Headings or the American Psychological Association's Thesaurus of Psychological Index Terms, can be consulted to trace gender and social changes. There are so many print resources that can be used in unobtrusive research that it is not possible to list them all. Interested researchers can read more about these topics in the list of further readings below.
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- Approaches and Methodologies
- A/r/tography
- Action Research
- Advocacy Research
- Aesthetics
- Applied Research
- Appreciative Inquiry
- Artifact Analysis
- Arts-Based Research
- Arts-Informed Research
- Autobiography
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- Content Analysis
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- Document Analysis
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- Methodology
- Methods
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- Performance Ethnography
- Phenomenography
- Phenomenology
- Place/Space in Qualitative Research
- Playbuilding
- Portraiture
- Program Evaluation
- Q Methodology
- Readers Theater
- Social Justice
- Social Network Analysis
- Survey Research
- Systemic Inquiry
- Theatre of the Oppressed
- Transformational Methods
- Unobtrusive Research
- Value-Free Inquiry
- Virtual Ethnography
- Virtual Research
- Visual Ethnography
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- Arts-Based Research, Ties to
- A/r/tography
- Aesthetics
- Artifact Analysis
- Arts-Based Research
- Arts-Informed Research
- Audience
- Autobiography
- Bricolage and Bricoleur
- Collage
- Connoisseurship
- Critical Arts-Based Inquiry
- Dance in Qualitative Research
- Dramaturgy
- Ethnodrama
- Ethnopoetics
- Fictional Writing
- Film and Video in Qualitative Research
- Literature in Qualitative Research
- Memoirs
- Multimedia in Qualitative Research
- Music in Qualitative Research
- Performance Ethnography
- Photographs in Qualitative Research
- Photonovella and Photovoice
- Place/Space in Qualitative Research
- Playbuilding
- Poetry in Qualitative Research
- Portraiture
- Readers Theater
- Researcher as Artist
- Resonance
- Storytelling
- Theatre of the Oppressed
- Transformational Methods
- Vignettes
- Visual Ethnography
- Visual Narrative Inquiry
- Visual Research
- Associations, Centers, and Institutes
- Computer-Assisted Data Analysis
- Data Analysis
- Abduction
- Analytic Induction
- Artifact Analysis
- ATLAS.ti (Software)
- Audience Analysis
- Auditing
- Axial Coding
- Bricolage and Bricoleur
- Categories
- Categorization
- Co-Constructed Narrative
- Codes and Coding
- Coding Frame
- Collage
- Comparative Analysis
- Computer-Assisted Data Analysis
- Concept Mapping
- Conceptual Ordering
- Constant Comparison
- Content Analysis
- Context and Contextuality
- Context-Centered Knowledge
- Conversation Analysis
- Core Category
- Counternarrative
- Creative Writing
- Critical Discourse Analysis
- Cultural Context
- Data
- Data Analysis
- Data Management
- Data Saturation
- Deduction
- Descriptive Statistics
- Diction (Software)
- Discourse
- Discourse Analysis
- Discovery
- Discursive Practice
- Diversity Issues
- Document Analysis
- Embodied Knowledge
- Emergent Themes
- Emic/Etic Distinction
- Emotions in Qualitative Research
- Essence
- Ethnograph (Software)
- Ethnographic Content Analysis
- Ethnostatistics
- Evaluation Criteria
- Everyday Life
- Experiential Knowledge
- Explanation
- Exploratory Data Analysis
- Findings
- Foucauldian Discourse Analysis
- Framework (Software)
- Gender Issues
- Grounded Theory
- Heteroglossia
- Historical Context
- Historical Discourse Analysis
- Horizonalization
- HyperRESEARCH (Software)
- Imagination in Qualitative Research
- In Vivo Coding
- Indexicality
- Induction
- Interpretation
- Intertextuality
- Knowledge
- Liminal Perspective
- Literature Review
- Lived Experience
- Marginalization
- MAXqda (Software)
- Meaning
- Membership Categorization Device Analysis (MCDA)
- Memos and Memoing
- Meta-Analysis
- Meta-Narrative
- Meta-Synthesis
- Metaphor
- Narrative Analysis
- Narrative Genre Analysis
- Negative Case Analysis
- Nonverbal Communication
- NVivo (Software)
- Open Coding
- Otherness
- Peer Review
- Perception
- Photonovella and Photovoice
- Power
- Psychological Generalization
- Qualrus (Software)
- Rapid Assessment Process
- Reconstructive Analysis
- Recursivity
- Reflexivity
- Research Diaries and Journals
- Research Literature
- Researcher as Artist
- Researcher as Instrument
- Researcher Sensitivity
- Response Groups
- Rhythmanalysis
- Rigor in Qualitative Research
- Secondary Analysis
- Selective Coding
- Situatedness
- Social Context
- Social Network Analysis
- SuperHyperQual (Software)
- Systematic Sociological Introspection
- Tacit Knowledge
- TextQuest (Software)
- Textual Analysis
- Thematic Coding and Analysis
- Themes
- Theoretical Memoing
- Theoretical Saturation
- Thick Description
- Transana (Software)
- Transcript
- Transcription
- Truth
- Typological Analysis
- Understanding
- Video Intervention/Prevention Assessment
- Vignettes
- Visual Data
- Visual Data Displays
- Writing Process
- Data Collection
- Access
- Active Listening
- Artifacts
- Audiorecording
- Captive Population
- Checklists
- Closed Question
- Cognitive Interview
- Collage
- Convenience Sample
- Convergent Interviewing
- Conversational Interviewing
- Covert Observation
- Creative Writing
- Critical Incident Technique
- Data
- Data Archive
- Data Collection
- Data Generation
- Data Management
- Data Security
- Data Storage
- Debriefing
- Deception
- Dialogue
- Diaries and Journals
- Documents
- Dramaturgy
- Email Interview
- Emotions in Qualitative Research
- Empathy
- Ethnopoetics
- Fictional Writing
- Field Data
- Fieldnotes
- Fieldwork
- Film and Video in Qualitative Research
- Focus Groups
- Free Association Narrative Interview
- Funding
- Hypothesis
- In-Depth Interview
- In-Person Interview
- Interactive Focus Groups
- Interactive Interview
- Internet in Qualitative Research
- Interview Guide
- Interviewing
- Leaving the Field
- Life Stories
- Literature in Qualitative Research
- Literature Review
- Lived Experience
- Memoirs
- Memos and Memoing
- Multimedia in Qualitative Research
- Narrative Interview
- Narrative Texts
- Natural Setting
- Naturalistic Data
- Naturalistic Observation
- Negotiating Exit
- Neutral Question
- Neutrality in Qualitative Research
- Nonparticipant Observation
- Nonprobability Sampling
- Nonverbal Communication
- Observation Schedule
- Open-Ended Question
- Participant Observation
- Peer Debriefing
- Perception
- Photographs in Qualitative Research
- Pilot Study
- Poetry in Qualitative Research
- Population
- Probes and Probing
- Projective Techniques
- Prolonged Engagement
- Psychoanalytically Informed Observation
- Purposive Sampling
- Quota Sampling
- Random Sampling
- Rapport
- Raw Data
- Recruiting Participants
- Research Diaries and Journals
- Research Literature
- Research Problem
- Research Question
- Research Setting
- Research Team
- Researcher as Instrument
- Researcher Roles
- Researcher Safety
- Researcher Sensitivity
- Rich Data
- Rigor in Qualitative Research
- Risk
- Sample
- Sample Size
- Sampling
- Sampling Frame
- Secondary Data
- Semi-Structured Interview
- Sensitizing Concepts
- Serendipity
- Snowball Sampling
- Stratified Sampling
- Structured Interview
- Structured Observation
- Subjectivity Statement
- Telephone Interview
- Text
- Theoretical Sampling
- Triangulation
- Unstructured Interview
- Unstructured Observation
- Videorecording
- Vignettes
- Virtual Interview
- Dissemination and Writing
- Ethnography (Journal)
- Field Methods (Journal)
- Forum: Qualitative Social Research (Journal)
- International Journal of Qualitative Methods
- Journal of Contemporary Ethnography
- Journal of Mixed Methods Research
- Narrative Inquiry (Journal)
- Oral History Review (Journal)
- Qualitative Health Research (Journal)
- Qualitative Inquiry (Journal)
- Qualitative Report, The (Journal)
- Qualitative Research (Journal)
- Advances in Qualitative Methods Conference
- Creative Writing
- Ethnographic and Qualitative Research Conference
- Fictional Writing
- Film and Video in Qualitative Research
- Findings
- First-Person Voice
- Interdisciplinary Qualitative Studies Conference
- International Congress of Qualitative Inquiry
- International Human Science Research Conference
- Internet in Qualitative Research
- Literature in Qualitative Research
- Literature Review
- Memoirs
- Multimedia in Qualitative Research
- Peer Review
- Poetry in Qualitative Research
- Portraiture
- Publishing and Publication
- Qualitative Health Research Conference
- QualPage
- Representational Forms of Dissemination
- Research Literature
- Research Proposal
- Rhetoric
- Storytelling
- Subjectivity Statement
- Vignettes
- Voice
- Writing Process
- History of Qualitative Research
- Participants
- Access
- Agency
- Audience
- Captive Population
- Confidentiality
- Conflict of Interest
- Debriefing
- Deception
- Disengagement
- Disinterestedness
- Diversity Issues
- Emotions in Qualitative Research
- Empathy
- Empowerment
- Ethics
- First-Person Voice
- Harm
- Identity
- Informant
- Informed Consent
- Insider/Outsider Status
- Intersubjectivity
- Key Informant
- Leaving the Field
- Lived Experience
- Marginalization
- Marginalized Populations
- Member Check
- Negotiating Exit
- Otherness
- Over-Rapport
- Participant
- Participant Observation
- Participants as Co-Researchers
- Participatory Action Research
- Population
- Privacy
- Pseudonym
- Rapport
- Reciprocity
- Researcher–Participant Relationships
- Respondent
- Secondary Participants
- Trust
- Virtual Community
- Voice
- Vulnerability
- Quantitative Research, Ties to
- Research Design and Planning
- Access
- Data Analysis
- Data Archive
- Data Collection
- Data Generation
- Data Management
- Data Security
- Data Storage
- Ethics Review Process
- Funding
- Literature Review
- Methodology
- Methods
- Mixed Methods Research
- Participants as Co-Researchers
- Pilot Study
- Politics of Qualitative Research
- Project Management
- Publishing and Publication
- Qualitative Research Summer Intensive
- Quantitative Research
- Recruiting Participants
- Research Design
- Research Justification
- Research Literature
- Research Problem
- Research Proposal
- Research Question
- Research Setting
- Research Team
- Researcher as Artist
- Researcher as Instrument
- Researcher Roles
- Researcher Safety
- Researcher Sensitivity
- Researcher–Participant Relationships
- Rigor in Qualitative Research
- Sampling
- Secondary Analysis
- Secondary Data
- Theoretical Frameworks
- Theory
- Thinking Qualitatively Workshop Conference
- Triangulation
- Writing Process
- Research Ethics
- Access
- Accountability
- Anonymity
- Auditing
- Authenticity
- Benefit
- Bias
- Captive Population
- Confidentiality
- Conflict of Interest
- Data Security
- Debriefing
- Deception
- Ethics
- Ethics and New Media
- Ethics Codes
- Ethics Review Process
- Harm
- Informant
- Informed Consent
- Institutional Review Boards
- Integrity in Qualitative Research
- Key Informant
- Leaving the Field
- Negotiating Exit
- Over-Rapport
- Participant
- Participants as Co-Researchers
- Peer Debriefing
- Power
- Privacy
- Pseudonym
- Reciprocity
- Recruiting Participants
- Relational Ethics
- Researcher–Participant Relationships
- Respondent
- Risk
- Secondary Participants
- Sensitive Topics
- Trust
- Unobtrusive Research
- Vulnerability
- Rigor
- Audit Trail
- Authority
- Bias
- Bracketing
- Confirmability
- Constant Comparison
- Credibility
- Dependability
- Disengagement
- Disinterestedness
- Evidence
- Generalizability
- Inter- and Intracoder Reliability
- Member Check
- Negative Case Analysis
- Neutrality in Qualitative Research
- Objectivity
- Observer Bias
- Over-Rapport
- Peer Review
- Reactivity
- Reliability
- Replication
- Resonance
- Rigor in Qualitative Research
- Subjectivity
- Transferability
- Translatability
- Transparency
- Triangulation
- Trustworthiness
- Validity
- Value-Free Inquiry
- Verification
- Textual Analysis, Ties to
- Artifact Analysis
- Artifacts
- Autobiography
- Biography
- Content Analysis
- Conversation Analysis
- Creative Writing
- Critical Discourse Analysis
- Diaries and Journals
- Discourse
- Discourse Analysis
- Discursive Practice
- Discursive Psychology
- Document Analysis
- Documents
- Film and Video in Qualitative Research
- Historical Discourse Analysis
- Historical Research
- Historiography
- Internet in Qualitative Research
- Intertextuality
- Literature in Qualitative Research
- Multimedia in Qualitative Research
- Narrative Analysis
- Narrative Inquiry
- Narrative Interview
- Narrative Texts
- Poetry in Qualitative Research
- Rhetoric
- Text
- Textual Analysis
- Theoretical and Philosophical Frameworks
- Axiology
- Chaos and Complexity Theories
- Constructivism
- Critical Humanism
- Critical Pragmatism
- Critical Race Theory
- Critical Realism
- Critical Theory
- Deconstruction
- Discursive Psychology
- Empiricism
- Epistemology
- Essentialism
- Existentialism
- Feminist Epistemology
- Grand Narrative
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- Hegemony
- Idealism
- Ideology
- Knowledge
- Nonessentialism
- Objectivism
- Ontology
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- Postcolonialism
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- Reality and Multiple Realities
- Relativism
- Representation
- Semiotics
- Social Constructionism
- Structuralism
- Subjectivism
- Symbolic Interactionism
- Theoretical Frameworks
- Theory
- Truth
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