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Q Methodology
Q methodology is a composite of philosophy, concepts, data-gathering procedures, and statistical methods that provides perhaps the most thoroughly elaborated basis for the systematic examination of human subjectivity. Central to this enterprise are the meanings and understandings that individuals bring to their endeavors. This preservation of the person's perspective (rather than submerging it in categorical averaging) has rendered Q methodology attractive to investigators who are partial to qualitative methods. In addition, it takes advantage of the leveraging power of sophisticated statistical procedures that often reveal patterns within subjective perspectives that can be overlooked by even the most sensitive and discerning eye.
Q methodology was invented in 1935 by William Stephenson (1902–1989), who initially received a doctorate in physics and then later in psychology at the University of London while serving as the last graduate assistant to Sir Charles Spearman, inventor of factor analysis. He subsequently served as director of the Institute of Experimental Psychology at Oxford, underwent psychoanalysis with Melanie Klein, and after World War II, accepted a position at the University of Chicago; later he became a distinguished research professor in advertising in the School of Journalism at the University of Missouri. His The Study of Behavior is the most thorough statement concerning his innovation, which has been applied in a wide variety of fields and more recently adopted as a method for qualitative analysis.
Although fortified by the mathematics of factor analysis and often presented as a purely quantitative method, Q methodology was advanced by Stephenson as the basis for the systematic study of subjectivity in which self-referential meaning and interpretation are central. It therefore shares many of the same goals with qualitative analysis and is contrapuntal to R methodology, which is the study of all that is objective.
Phenomena
Central to Q methodology is the concept of concourse, a term denoting the volume of common communicability with regard to any topic. During the Iraq War, for instance, assertions similar to the following were made and were collected from sources such as the media, interviews, and the internet: “The focus should be on Afghanistan rather than on Iraq,” “Saddam Hussein knew how to make weapons of mass destruction and could have passed this information on to terrorists,” “The war in Iraq was the right thing to do,” and so forth repeatedly and all in ordinary language. Or to take another example, consider comments similar to the following made by Koreans in reference to their own national identity and abstracted mainly from English-language books, chapters, and articles: “We are a sentimental and lyrical people,” “Our goal is to establish stability and happiness by first establishing proper relationships in all aspects of life,” the corpus of communicability comprising an ongoing cultural dialogue. Or, consider comments similar to the ones taken from interviews with Uruguayan farmers concerning their participation in a dairy herd improvement program: “I don't believe milk prices are likely to increase, so I don't think I will participate to keep records,” “If we want the producers to participate, we have to help them to become more efficient,” and so on. Or consider possible rumi-nations of a single authoritarian personality in the course of prolonged in-depth interviews: “Some of the old rules help keep us in line,” “It's stuck in my head that homosexuality is wrong,” “There's not enough kindness,” and so forth. Or consider the concourse of communicability attending the quantitative-qualitative debate itself, drawn from the professional literature: “Research is influenced to a great extent by the values of the researcher,” “Quantitative and qualitative paradigms operate under different ontological, epistemological, and axiological assumptions,” “Students should be pragmatic and use both kinds of techniques,” and so forth, each proposition a pristine element in the grand debate and a matter of shared communicability understandable to all attending to it.
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- Approaches and Methodologies
- A/r/tography
- Action Research
- Advocacy Research
- Aesthetics
- Applied Research
- Appreciative Inquiry
- Artifact Analysis
- Arts-Based Research
- Arts-Informed Research
- Autobiography
- Autoethnography
- Basic Research
- Biography
- Case Study
- Clinical Research
- Collaborative Research
- Community-Based Research
- Comparative Research
- Content Analysis
- Conversation Analysis
- Covert Research
- Critical Action Research
- Critical Arts-Based Inquiry
- Critical Discourse Analysis
- Critical Ethnography
- Critical Hermeneutics
- Critical Research
- Cross-Cultural Research
- Discourse Analysis
- Document Analysis
- Duoethnography
- Ecological Research
- Emergent Design
- Empirical Research
- Empowerment Evaluation
- Ethnodrama
- Ethnography
- Ethnomethodology
- Evaluation Research
- Evidence-Based Practice
- Explanatory Research
- Exploratory Data Analysis
- Feminist Research
- Field Research
- Foucauldian Discourse Analysis
- Genealogical Approach
- Grounded Theory
- Hermeneutics
- Heuristic Inquiry
- Historical Discourse Analysis
- Historical Research
- Historiography
- Indigenous Research
- Institutional Ethnography
- Institutional Research
- Interdisciplinary Research
- Internet in Qualitative Research
- Interpretive Inquiry
- Interpretive Phenomenology
- Interpretive Research
- Market Research
- Meta-Analysis
- Meta-Ethnography
- Meta-Synthesis
- Methodological Holism Versus Individualism
- Methodology
- Methods
- Mixed Methods Research
- Multicultural Research
- Narrative Analysis
- Narrative Genre Analysis
- Narrative Inquiry
- Naturalistic Inquiry
- Observational Research
- Oral History
- Orientational Perspective
- Para-Ethnography
- Participatory Action Research (PAR)
- Performance Ethnography
- Phenomenography
- Phenomenology
- Place/Space in Qualitative Research
- Playbuilding
- Portraiture
- Program Evaluation
- Q Methodology
- Readers Theater
- Social Justice
- Social Network Analysis
- Survey Research
- Systemic Inquiry
- Theatre of the Oppressed
- Transformational Methods
- Unobtrusive Research
- Value-Free Inquiry
- Virtual Ethnography
- Virtual Research
- Visual Ethnography
- Visual Narrative Inquiry
- Arts-Based Research, Ties to
- A/r/tography
- Aesthetics
- Artifact Analysis
- Arts-Based Research
- Arts-Informed Research
- Audience
- Autobiography
- Bricolage and Bricoleur
- Collage
- Connoisseurship
- Critical Arts-Based Inquiry
- Dance in Qualitative Research
- Dramaturgy
- Ethnodrama
- Ethnopoetics
- Fictional Writing
- Film and Video in Qualitative Research
- Literature in Qualitative Research
- Memoirs
- Multimedia in Qualitative Research
- Music in Qualitative Research
- Performance Ethnography
- Photographs in Qualitative Research
- Photonovella and Photovoice
- Place/Space in Qualitative Research
- Playbuilding
- Poetry in Qualitative Research
- Portraiture
- Readers Theater
- Researcher as Artist
- Resonance
- Storytelling
- Theatre of the Oppressed
- Transformational Methods
- Vignettes
- Visual Ethnography
- Visual Narrative Inquiry
- Visual Research
- Associations, Centers, and Institutes
- Computer-Assisted Data Analysis
- Data Analysis
- Abduction
- Analytic Induction
- Artifact Analysis
- ATLAS.ti (Software)
- Audience Analysis
- Auditing
- Axial Coding
- Bricolage and Bricoleur
- Categories
- Categorization
- Co-Constructed Narrative
- Codes and Coding
- Coding Frame
- Collage
- Comparative Analysis
- Computer-Assisted Data Analysis
- Concept Mapping
- Conceptual Ordering
- Constant Comparison
- Content Analysis
- Context and Contextuality
- Context-Centered Knowledge
- Conversation Analysis
- Core Category
- Counternarrative
- Creative Writing
- Critical Discourse Analysis
- Cultural Context
- Data
- Data Analysis
- Data Management
- Data Saturation
- Deduction
- Descriptive Statistics
- Diction (Software)
- Discourse
- Discourse Analysis
- Discovery
- Discursive Practice
- Diversity Issues
- Document Analysis
- Embodied Knowledge
- Emergent Themes
- Emic/Etic Distinction
- Emotions in Qualitative Research
- Essence
- Ethnograph (Software)
- Ethnographic Content Analysis
- Ethnostatistics
- Evaluation Criteria
- Everyday Life
- Experiential Knowledge
- Explanation
- Exploratory Data Analysis
- Findings
- Foucauldian Discourse Analysis
- Framework (Software)
- Gender Issues
- Grounded Theory
- Heteroglossia
- Historical Context
- Historical Discourse Analysis
- Horizonalization
- HyperRESEARCH (Software)
- Imagination in Qualitative Research
- In Vivo Coding
- Indexicality
- Induction
- Interpretation
- Intertextuality
- Knowledge
- Liminal Perspective
- Literature Review
- Lived Experience
- Marginalization
- MAXqda (Software)
- Meaning
- Membership Categorization Device Analysis (MCDA)
- Memos and Memoing
- Meta-Analysis
- Meta-Narrative
- Meta-Synthesis
- Metaphor
- Narrative Analysis
- Narrative Genre Analysis
- Negative Case Analysis
- Nonverbal Communication
- NVivo (Software)
- Open Coding
- Otherness
- Peer Review
- Perception
- Photonovella and Photovoice
- Power
- Psychological Generalization
- Qualrus (Software)
- Rapid Assessment Process
- Reconstructive Analysis
- Recursivity
- Reflexivity
- Research Diaries and Journals
- Research Literature
- Researcher as Artist
- Researcher as Instrument
- Researcher Sensitivity
- Response Groups
- Rhythmanalysis
- Rigor in Qualitative Research
- Secondary Analysis
- Selective Coding
- Situatedness
- Social Context
- Social Network Analysis
- SuperHyperQual (Software)
- Systematic Sociological Introspection
- Tacit Knowledge
- TextQuest (Software)
- Textual Analysis
- Thematic Coding and Analysis
- Themes
- Theoretical Memoing
- Theoretical Saturation
- Thick Description
- Transana (Software)
- Transcript
- Transcription
- Truth
- Typological Analysis
- Understanding
- Video Intervention/Prevention Assessment
- Vignettes
- Visual Data
- Visual Data Displays
- Writing Process
- Data Collection
- Access
- Active Listening
- Artifacts
- Audiorecording
- Captive Population
- Checklists
- Closed Question
- Cognitive Interview
- Collage
- Convenience Sample
- Convergent Interviewing
- Conversational Interviewing
- Covert Observation
- Creative Writing
- Critical Incident Technique
- Data
- Data Archive
- Data Collection
- Data Generation
- Data Management
- Data Security
- Data Storage
- Debriefing
- Deception
- Dialogue
- Diaries and Journals
- Documents
- Dramaturgy
- Email Interview
- Emotions in Qualitative Research
- Empathy
- Ethnopoetics
- Fictional Writing
- Field Data
- Fieldnotes
- Fieldwork
- Film and Video in Qualitative Research
- Focus Groups
- Free Association Narrative Interview
- Funding
- Hypothesis
- In-Depth Interview
- In-Person Interview
- Interactive Focus Groups
- Interactive Interview
- Internet in Qualitative Research
- Interview Guide
- Interviewing
- Leaving the Field
- Life Stories
- Literature in Qualitative Research
- Literature Review
- Lived Experience
- Memoirs
- Memos and Memoing
- Multimedia in Qualitative Research
- Narrative Interview
- Narrative Texts
- Natural Setting
- Naturalistic Data
- Naturalistic Observation
- Negotiating Exit
- Neutral Question
- Neutrality in Qualitative Research
- Nonparticipant Observation
- Nonprobability Sampling
- Nonverbal Communication
- Observation Schedule
- Open-Ended Question
- Participant Observation
- Peer Debriefing
- Perception
- Photographs in Qualitative Research
- Pilot Study
- Poetry in Qualitative Research
- Population
- Probes and Probing
- Projective Techniques
- Prolonged Engagement
- Psychoanalytically Informed Observation
- Purposive Sampling
- Quota Sampling
- Random Sampling
- Rapport
- Raw Data
- Recruiting Participants
- Research Diaries and Journals
- Research Literature
- Research Problem
- Research Question
- Research Setting
- Research Team
- Researcher as Instrument
- Researcher Roles
- Researcher Safety
- Researcher Sensitivity
- Rich Data
- Rigor in Qualitative Research
- Risk
- Sample
- Sample Size
- Sampling
- Sampling Frame
- Secondary Data
- Semi-Structured Interview
- Sensitizing Concepts
- Serendipity
- Snowball Sampling
- Stratified Sampling
- Structured Interview
- Structured Observation
- Subjectivity Statement
- Telephone Interview
- Text
- Theoretical Sampling
- Triangulation
- Unstructured Interview
- Unstructured Observation
- Videorecording
- Vignettes
- Virtual Interview
- Dissemination and Writing
- Ethnography (Journal)
- Field Methods (Journal)
- Forum: Qualitative Social Research (Journal)
- International Journal of Qualitative Methods
- Journal of Contemporary Ethnography
- Journal of Mixed Methods Research
- Narrative Inquiry (Journal)
- Oral History Review (Journal)
- Qualitative Health Research (Journal)
- Qualitative Inquiry (Journal)
- Qualitative Report, The (Journal)
- Qualitative Research (Journal)
- Advances in Qualitative Methods Conference
- Creative Writing
- Ethnographic and Qualitative Research Conference
- Fictional Writing
- Film and Video in Qualitative Research
- Findings
- First-Person Voice
- Interdisciplinary Qualitative Studies Conference
- International Congress of Qualitative Inquiry
- International Human Science Research Conference
- Internet in Qualitative Research
- Literature in Qualitative Research
- Literature Review
- Memoirs
- Multimedia in Qualitative Research
- Peer Review
- Poetry in Qualitative Research
- Portraiture
- Publishing and Publication
- Qualitative Health Research Conference
- QualPage
- Representational Forms of Dissemination
- Research Literature
- Research Proposal
- Rhetoric
- Storytelling
- Subjectivity Statement
- Vignettes
- Voice
- Writing Process
- History of Qualitative Research
- Participants
- Access
- Agency
- Audience
- Captive Population
- Confidentiality
- Conflict of Interest
- Debriefing
- Deception
- Disengagement
- Disinterestedness
- Diversity Issues
- Emotions in Qualitative Research
- Empathy
- Empowerment
- Ethics
- First-Person Voice
- Harm
- Identity
- Informant
- Informed Consent
- Insider/Outsider Status
- Intersubjectivity
- Key Informant
- Leaving the Field
- Lived Experience
- Marginalization
- Marginalized Populations
- Member Check
- Negotiating Exit
- Otherness
- Over-Rapport
- Participant
- Participant Observation
- Participants as Co-Researchers
- Participatory Action Research
- Population
- Privacy
- Pseudonym
- Rapport
- Reciprocity
- Researcher–Participant Relationships
- Respondent
- Secondary Participants
- Trust
- Virtual Community
- Voice
- Vulnerability
- Quantitative Research, Ties to
- Research Design and Planning
- Access
- Data Analysis
- Data Archive
- Data Collection
- Data Generation
- Data Management
- Data Security
- Data Storage
- Ethics Review Process
- Funding
- Literature Review
- Methodology
- Methods
- Mixed Methods Research
- Participants as Co-Researchers
- Pilot Study
- Politics of Qualitative Research
- Project Management
- Publishing and Publication
- Qualitative Research Summer Intensive
- Quantitative Research
- Recruiting Participants
- Research Design
- Research Justification
- Research Literature
- Research Problem
- Research Proposal
- Research Question
- Research Setting
- Research Team
- Researcher as Artist
- Researcher as Instrument
- Researcher Roles
- Researcher Safety
- Researcher Sensitivity
- Researcher–Participant Relationships
- Rigor in Qualitative Research
- Sampling
- Secondary Analysis
- Secondary Data
- Theoretical Frameworks
- Theory
- Thinking Qualitatively Workshop Conference
- Triangulation
- Writing Process
- Research Ethics
- Access
- Accountability
- Anonymity
- Auditing
- Authenticity
- Benefit
- Bias
- Captive Population
- Confidentiality
- Conflict of Interest
- Data Security
- Debriefing
- Deception
- Ethics
- Ethics and New Media
- Ethics Codes
- Ethics Review Process
- Harm
- Informant
- Informed Consent
- Institutional Review Boards
- Integrity in Qualitative Research
- Key Informant
- Leaving the Field
- Negotiating Exit
- Over-Rapport
- Participant
- Participants as Co-Researchers
- Peer Debriefing
- Power
- Privacy
- Pseudonym
- Reciprocity
- Recruiting Participants
- Relational Ethics
- Researcher–Participant Relationships
- Respondent
- Risk
- Secondary Participants
- Sensitive Topics
- Trust
- Unobtrusive Research
- Vulnerability
- Rigor
- Audit Trail
- Authority
- Bias
- Bracketing
- Confirmability
- Constant Comparison
- Credibility
- Dependability
- Disengagement
- Disinterestedness
- Evidence
- Generalizability
- Inter- and Intracoder Reliability
- Member Check
- Negative Case Analysis
- Neutrality in Qualitative Research
- Objectivity
- Observer Bias
- Over-Rapport
- Peer Review
- Reactivity
- Reliability
- Replication
- Resonance
- Rigor in Qualitative Research
- Subjectivity
- Transferability
- Translatability
- Transparency
- Triangulation
- Trustworthiness
- Validity
- Value-Free Inquiry
- Verification
- Textual Analysis, Ties to
- Artifact Analysis
- Artifacts
- Autobiography
- Biography
- Content Analysis
- Conversation Analysis
- Creative Writing
- Critical Discourse Analysis
- Diaries and Journals
- Discourse
- Discourse Analysis
- Discursive Practice
- Discursive Psychology
- Document Analysis
- Documents
- Film and Video in Qualitative Research
- Historical Discourse Analysis
- Historical Research
- Historiography
- Internet in Qualitative Research
- Intertextuality
- Literature in Qualitative Research
- Multimedia in Qualitative Research
- Narrative Analysis
- Narrative Inquiry
- Narrative Interview
- Narrative Texts
- Poetry in Qualitative Research
- Rhetoric
- Text
- Textual Analysis
- Theoretical and Philosophical Frameworks
- Axiology
- Chaos and Complexity Theories
- Constructivism
- Critical Humanism
- Critical Pragmatism
- Critical Race Theory
- Critical Realism
- Critical Theory
- Deconstruction
- Discursive Psychology
- Empiricism
- Epistemology
- Essentialism
- Existentialism
- Feminist Epistemology
- Grand Narrative
- Grand Theory
- Hegemony
- Idealism
- Ideology
- Knowledge
- Nonessentialism
- Objectivism
- Ontology
- Paradigm
- Pluralism
- Positivism
- Postcolonialism
- Postmodernism
- Postpositivism
- Postrepresentation
- Poststructuralism
- Pragmatism
- Praxis
- Queer Theory
- Realism
- Reality and Multiple Realities
- Relativism
- Representation
- Semiotics
- Social Constructionism
- Structuralism
- Subjectivism
- Symbolic Interactionism
- Theoretical Frameworks
- Theory
- Truth
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