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Perhaps the most radically transformative intellectual movement (or perhaps, more accurately, movements) of the latter part of the 20th century, postmodernism nonetheless defies ready definition. The term, used by Daniel Bell, Jean Francois Lyotard, Mark Poster, and others to describe contemporary, mediasaturated late-capitalist society is also widely, even indiscriminately, used to describe the work of a range of influential Continental philosophers and social thinkers, such as Michel Foucault, Jacques Derrida, and Jean Baudrillard. Postmodernism in the social sciences is strongly associated with a range of approaches to social research, including discourse analysis, post- structuralism, social constructivism, critical theory, feminist and queer theories, and so on. Indeed, ideas associated with postmodernism have become so all-pervasive in contemporary academic discourses, and its proponents and critics have become so numerous, that its influence can be seen in virtually all areas not only of the social sciences from anthropology and sociology to information behavior research and knowledge management, but also of the academy as a whole.

Despite or perhaps because of this wide-ranging influence, a coherent definition of postmodernism remains problematic. Many of the key writers associated with it propound markedly different theoretical approaches or epistemological positions, while the research approaches and methodologies employed by postmodern researches range from textual analysis and deconstruction to interviewing and ethnomethodologies.

The term postmodernism is perhaps itself significant—indicating, as it does, not an affiliation with a particular philosophical viewpoint, but rather a desire to transcend the limitations of the modernist viewpoint that has dominated Western academic discourses since the Enlightenment. If postmodern writers and approaches can be said to have anything in common, despite their manifest heterogeneity, it is their critique of the core values and belief systems that have underpinned modernist approaches—such as rationalism, objectivity, and the idea of scientific as social progress.

One important area of ambiguity surrounding the term postmodern relates to the fact that it is widely—and ambiguously—used to describe both a sociohistorical epoch (contemporary Western, postindustrial society) and an (admittedly related) paradigm shift in the late 20th-century academy.

Postmodern Society

Baudrillard argues that while the modernist period of the 19th and first half of the 20th centuries was dominated by industrialization, mass production, and commodification, contemporary postmodern society has become a postindustrial mass-media society where the emergence of new information and communication technologies allows the virtually unlimited reproduction and transmission of signs and symbols. Drawing on semiotic theory, he argues that the resulting continuous and ever-changing flood of signs and simulations has led to a hyper-real society where the distinction between the real and the unreal has become meaningless. This new hyper-real, postmodern society, he argues, is a “second revolution” as radically transformative of late 20th-century society as the industrial revolution was of the 19th. He further argues that this radical transformation of the nature of knowledge and reality has rendered all existing modernist social theories obsolete.

Similarly, Lyotard in his The Postmodern Condition (1984) also argues that the emergence of computers and information and of communication technologies (ICTs) has radically transformed the social order of contemporary Western society. He argues that the emergent ICTs have undermined existing, modernist conceptions of knowledge and legitimacy. Recent developments in the sciences, as well as the emergence of intellectual movements such as feminism and action research have also, he argues, undermined the authority of existing meta-narratives, whether positivist, hermeneutic, or Marxist. Postmodern society is, therefore, defined by an incredulity regarding meta-narratives. For Lyotard, postmodern society is characterized by heterogeneity—a proliferation of different discourses and disciplines in the arts, sciences, and popular culture and a consequent decline in the hegemony of prevailing modernist social and political ideologies.

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