Entry
Reader's guide
Entries A-Z
Subject index
Contributors
Rebecca G. Aguilar
University of Houston
Steve Aiello
Senior Counsel, Public Affairs, Hill & Knowlton, New York
Linda Aldoory
University of Maryland
Robert V. Andrews
Retired Executive Director of Corporate Communications, Johnson & Johnson, New Brunswick, NJ
Cristina Proano Beazley
Lafayette, LA
William L. Benoit
University of Missouri
Günter Bentele
University of Leipzig
Pamela G. Bourland-Davis
Georgia Southern University
Shannon A. Bowen
University of Houston
Glen M. Broom
San Diego State University
Amy Broussard
Communications Director, Louisiana Gulf Coast Oil Exposition (LAGCOE)
Brigitta Brunner
Auburn University
Lisa C. Burns
Lafayette, LA
Ann R. Carden
SUNY Fredonia
Craig Carroll
University of Southern California
Nicole B. Cásarez
University of St. Thomas
Cindy T. Christen
Colorado State University
W. Timothy Coombs
Eastern Illinois University
Teresa Yancey Crane
President, Issue Management Council, Leesburg, VA
Terry M. Cunconan
Central Missouri State University
Tiffany Derville
University of Maryland
Barbara J. DeSanto
University of North Carolina Charlotte
Eric P. Eller
Buena Vista University
Lisa T. Fall
University of Tennessee
Kathleen Fearn-Banks
University of Washington
Jack Felton
Institute of Public Relations, Gainesville, FL
Yan Feng
Lafayette, LA
Kathryn L. Ferguson
Duson, LA
Sherry Devereaux Ferguson
University of Ottawa
John P. Férré
University of Louisville
Emilee V. Fontenot
Houston, TX
Nancy Engelhardt Furlow
Elon University
Sabra H. Gill
Sabra H. Gill & Associates, Houston, TX
Karla K. Gower
University of Alabama
Mark A. Gring
Texas Tech University
James E. Grunig
University of Maryland
Kirk Hallahan
Colorado State University
Tricia L. Hansen-Horn
Central Missouri State University
Henry Hardt
Buena Vista University
Rachel Martin Harlow
Lubbock, TX
William Forrest Harlow
Texas Tech University
Joy L. Hart
University of Louisville
Robert L. Heath
University of Houston
Keith Michael Hearit
Western Michigan University
Ray Eldon Hiebert
Colton's Point, MD
Catherine L. Hinrichsen
C&C Communications, Seattle, WA
Sherry J. Holladay
Eastern Illinois University
Tom Hoog
Chairman, Hill & Knowlton/USA, Washington, DC
Adam E. Horn
University of Missouri, Warrensburg
H. R. (Holly) Hutchins
University of Houston, adjunct faculty, Retired Manager of External Relations, Shell Oil Company, Houston, TX
Cassandra Imfeld
SunTrust Bank, Atlanta, GA
Jim C. Jennings
CEO, Elizabeth Glaser Pediatric AIDS Foundation, Washington, DC
Peter Johansen
Carleton University
Garth S. Jowett
University of Houston
Dean Kazoleas
Illinois State University
Kathleen S. Kelly
University of Florida
Michael L. Kent
Montclair State University
Marilyn Kern-Foxworth
The Ad∗tive, Silver Spring, MD
Katherine N. Kinnick
Kennesaw State University
Diana L. Knott
Ohio University
Bonnie J. Knutson
Michigan State University
Dean Kruckeberg
University of Northern Iowa
Margot Opdyche Lamme
University of Florida
Barbara Langham
Renaissance House International Public Relations, Houston, TX
Jaesub Lee
University of Houston
Kathie A. Leeper
Concordia College (MN)
Roy V. Leeper
Concordia College (MN)
Phyllis Vance Larsen
University of Nebraska—Lincoln
John A. Ledingham
Capital University
Greg Leichty
University of Louisville
Shirley Leitch
University of Waikato
Maria E. Len-Rios
University of Kansas
Charles A. Lubbers
Kansas State University
Lisa Lyon
Kennesaw State University
Woodrow Madden
Spring, TX, Past President of the Public Affairs Council, Retired, Public Affairs, Exxon Oil Corporation
John Madsen
Buena Vista University, retired
Dick Martin
Summit, NJ, Retired Executive Vice President of Public Relations, AT&T Corporation
Katherine McComas
Cornell University
Becky McDonald
Ball State University
David McKie
University of Waikato
David B. McKinney
Manager of Community Relations, Shell Chemical Company, Deer Park, TX
D. Gayle McNutt
Executive Director (retired), Executive Service Corps of Houston, Houston, TX
Lisa K. Merkl
University of Houston
Maribeth S. Metzler
Miami University (OH)
Jerry Mills
Overton Brooks Medical Center, Shreveport, LA
Mary Anne Moffitt
Illinois State University
Daniel A. Moss
Manchester Metropolitan, University Business School
Judy Motion
University of Waikato
Debashish Munshi
University of Waikato
Michael Nagy
University of Houston
Bonita Dostal Neff
Valparaiso University
Amy O'Connor
North Dakota State University
Bolanle A. Olaniran
Texas Tech University
Nicki Orsborn
Westerly, RI
Michael J. Palenchar
University of Tennessee
Kelly M. Papinchak
Director of Communications, Schipul – The Web Marketing Company, Houston, TX
Kristine A. Parkes
Krisp Communications, Eagleville, PA
Wes Pedersen
Director, Communications and Public Relations, Public Affairs Council, Washington, DC
Emma Louise Daugherty Phillingame
California State University, Long Beach
Betsy Plank
Betsy Plank Public Relations, Chicago, IL
Retired from Edelman Public Relations and from Illinois Bell Telephone Company
Founder of Public Relations Student Society of America
Kenneth D. Plowman
Brigham Young University
Donnalyn Pompper
Florida State University
Ann Preston
St. Ambrose University
Robert S. Pritchard
Captain, U.S. Navy (retired), Ball State University
Jim L. Query, Jr.
University of Houston
Ashli A. Quesinberry
University of Georgia
Brad L. Rawlins
Brigham Young University
Bryan H. Reber
University of Georgia
Bonnie Parnell Riechert
University of Tennessee
Karen Miller Russell
University of Georgia
Michael Ryan
University of Houston
Lynne M. Sallot
University of Georgia
Charles T. Salmon
Michigan State University
DeNel Rehberg Sedo
Mount Saint Vincent University
Matthew W. Seeger
Wayne State University
Timothy L. Sellnow
North Dakota State University
Shirley Serini
Morehead State University
Melvin L. Sharpe
Ball State University
Jae-Hwa Shin
University of Southern Mississippi
Danny Shipka
Gainesville, FL
Margaretha A. Sjoberg
Executive Director, Swedish Public Relations Association
Jim Sloan
Senior Vice President, Corporate Communications, Hill & Knowlton Chicago
Michael F. Smith
La Salle University
Brian C. Sowa
Eastern Illinois University
Jeffrey K. Springston
University of Georgia
Krishnamurthy Sriramesh
Nanyang Technological University
Don W. Stacks
University of Miami (FL)
Benita Steyn
University of Pretoria
Kevin Stoker
Brigham Young University
Maureen Taylor
Rutgers University
William Thompson
University of Louisville
Tatyana S. Thweatt
North Dakota State University
Elizabeth L. Toth
University of Maryland, College Park
Tim Traverse-Healy
Director, Centre for Public Affairs Study
Richard H. Truitt
Truitt & Kirkpatrick, New York
Robert R. Ulmer
University of Arkansas at Little Rock
Betteke van Ruler
University of Amsterdam
Dejan Vercčicč
Pristop Communications, Ljubljana, Slovenia
Marina Vujnovic
University of Northern Iowa
Hsiang-Hui Claire Wang
Syracuse University
Ruthann Weaver Lariscy
University of Georgia
Aileen Webb
Michigan State University
Candace White
University of Tennessee
Jos Willems
High School for Management and Public Relations, Ghent, Belgium
David E. Williams
Texas Tech University
Brenda J. Wrigley
Syracuse University
Davis Young
Senior Counselor, Edward Howard & Co., Solon, OH
- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Africa, practice of public relations in
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Confederation Europeenne des Relations Publiques (CERP)
- Europe, practice of public relations in
- Institute of Public Relations (IPR)
- International Public Relations Association
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Groups
- History
- Age of deference (end of)
- Ailes, Roger Eugene
- Antecedents of modern public relations
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Battle of the currents
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Boulwarism
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Colorado Coal Strike
- Committee on Public Information
- Crisis communications and the Tylenol poisonings
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Deontology
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Exxon and the Valdez crisis
- Fleischman, Doris Elsa
- Four-Minute Men
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Industrial barons (of the 1870s–1920s)
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Lucky Strike Green Campaign
- Muckrakers (and the age of progressivism)
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Perjury
- Plank, Betsy
- Propaganda
- Railroad industry in the 19th century
- Regulated monopolies
- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Spin
- Traverse-Healy, Tim
- Jargon
- Actuality
- Advance
- Backgrounder
- Beat
- Benchmarking
- Bio
- Bridge
- Byline
- Campaign
- Caption/cutline
- Chat
- Clip (news clip) and clipping services
- Co-optation
- Collateral
- Communitarianism
- Control
- Copy
- Credits
- Culture
- De-positioning
- Deadline
- Dialogue
- Differentiation
- Direct mail
- Discussion board
- Doublespeak
- Editing
- Editorial
- Endorsement
- Environmental scanning
- Event
- Fact sheet
- FAQs
- Feature
- Flack
- Flame
- Flier
- Focus group
- Font
- Frame
- Freelance writers
- Fundraising
- Gatekeepers
- Ghostwriting
- Goals
- Goodwill
- Graphics
- Gross impressions
- Hearing
- Hold and Hold for release
- Home page
- Hotline
- Human interest
- Hyperlink
- Identification
- Image
- Impressions
- Infomercial
- Internship
- Issues management
- Layout
- Legitimacy and legitimacy gap
- Lobbying
- Localize
- Logo
- Market share
- Mean and median
- Measuring/measures
- Media calls
- Media conferences
- Media effects
- Media relations
- Media release
- Mentoring
- Mission and vision statements
- Multimedia
- Narrowcasting/broadcasting
- News and newsworthy
- News services
- News story
- Newsletter
- Op-ed
- Openness
- Opportunity and threat
- Parent/student newsletter
- Perjury
- Philanthropy
- Photo-op
- Pitch letter
- Political speech
- Portfolio
- Position and positioning
- Practice
- Press agentry
- Press kit
- Privatizing public opinion (and “publictizing” private opinion)
- Proactivity and reactivity
- Professional and professionalism
- Promotion
- Propaganda
- Psychographics
- Psychological processing
- Public affairs
- Public interest
- Public opinion and opinion leaders
- Public relations department
- Public sector
- Public service announcements (PSAs)
- Publicist
- Publicity
- Publics
- Puffery
- Pyramid style
- Reach
- Reliability
- Reputation management
- Return on investment
- Risk communication
- Sampling
- Scales
- Search engine
- Segmentation
- Society
- Sound bite
- Spin
- Stakes
- Straight news
- Strain
- Strategies
- Stylebook
- Survey
- Symmetry
- Tactics
- Tag
- Target
- Third-party endorsement
- Trade associations (and Hill & Knowlton's role in)
- Trust
- Two-way and one-way communication
- Validity
- Wire service
- Management
- Media
- Organizations
- Agenda Online
- Business Wire
- Committee on Public Information
- Confederation Europeenne des Relations Publiques (CERP)
- Davis, Elmer, and the Office of War Information
- EDGAR Online
- Editor and publisher
- Federal Communications Commission
- Federal Trade Commission
- Institute for Public Relations (IPR)
- International Association of Business Communicators (IABC)
- International Public Relations Association
- Issue Management Council
- National Black Public Relations Society (NBPRS)
- National Investor Relations Institute
- PR Newswire
- PR Watch
- ProfNet
- Public Affairs Council
- Public Relations Society of America
- Public Relations Student Society of America
- Securities and Exchange Commission
- Practitioners
- Ailes, Roger Eugene
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Fleischman, Doris Elsa
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Plank, Betsy
- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Traverse-Healy, Tim
- Vail, Theodore Newton
- Relations
- Africa, practice of public relations in
- Alumni relations
- Annual community reports
- Antecedents of modern public relations
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Codes of public relations practice
- College and university public relations
- Community relations
- Confederation Europeenne des Relations Publiques (CERP)
- Consumer/customer relations
- Europe, practice of public relations in
- Functions of public relations
- Government relations
- Institute of Public Relations (IPR)
- International Public Relations Association
- Investor relations
- Labor union public relations
- Managing the corporate public relations department
- Media relations
- Minorities in public relations
- National Black Public Relations Society (NBPRS)
- Online public relations
- Postcolonialism theory and public relations
- Public relations
- Public relations agency
- Public relations department
- Public Relations Field Dynamics (PRFD)
- Public relations research
- Public Relations Society of America
- Public Relations Student Society of America
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Travel and tourism public relations
- United Kingdom, practice of public relations in
- United States government and public relations
- Voter and constituent relations
- Warfare and public relations
- Women in public relations
- Reports
- Research and Analysis
- Benchmarking
- Case study
- Content analysis
- Experiment/experimental methods
- Fantasy theme analysis theory
- Focus group
- Formative research
- Interview as a research tool
- Process research
- Public relations research
- Qualitative research
- Quantitative research
- Reliability
- Research goals
- Sampling
- Scales
- Situation analysis
- Statistical analysis
- Survey
- Validity
- Theories and Models
- Accommodation: contingency theory
- Agenda-setting theory
- Apologia theory
- Attribution theory
- Chaos and complexity theory
- Co-creation of meaning theory
- Co-orientation theory
- Communitarianism
- Constructionism theory
- Contingency theory
- Critical theory
- Cultivation theory
- Decision theory
- Diffusion of innovations theory
- Discourse theory
- Dramatism and dramatism theory
- Encroachment theory
- Excellence theory
- Fantasy theme analysis theory
- Feminization theory
- Framing theory
- Game theory
- Health Belief Model
- Image restoration theory
- Impression management theory
- Information integration theory
- Intercultural communication theory
- Interpersonal communication theory
- Learning theory
- Management theory
- Motivation theory
- Narrative theory
- Network theory
- Perspectivism theory
- Persuasion theory
- Postcolonialism theory and public relations
- Power resource management theory
- Reinforcement theory
- Relationship management theory
- Rhetorical theory
- Rules theory
- Semiotics theory
- Situational theory of publics
- Social construction of reality theory
- Social exchange theory
- Social movement theory
- Spiral of silence theory
- Stakeholder theory
- Subjective expected utilities theory
- Symbolic interactionism theory
- Systems theory
- Theory of reasoned action
- Theory-based practice
- Transtheoretical model of behavior change
- Two-step flow theory
- Uncertainty reduction theory
- Uses and gratifications theory
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