Skip to main content icon/video/no-internet

Arthur Wilson Page (1883–1960) is one of the most important pioneers of corporate public relations in United States history. As vice president and head of the Information Department at American Telephone and Telegraph from 1927 to 1947, Page—the first public relations person to achieve that rank—developed and institutionalized many of the strategies and tactics that are still commonly used in the practice, particularly in his use of research to guide policy. During World War II, he assisted with government public information activities and drafted the news release that announced the use of the first atomic bomb. After the war he spent a dozen years as an independent counselor. Unlike most public relations professionals, then or now, Page became a member of the boards of directors of AT&T, Continental Oil, and Chase National Bank. He was a trustee of the Metropolitan Museum of Art, the Carnegie Corporation, and the J. Pierpont Morgan Library and volunteered for countless other philanthropic organizations. He is still counted among the field's outstanding practitioners, and the Arthur W. Page Society, an organization for senior public relations and corporate communications executives, was founded in 1983 to promote his principled approach to public relations.

None

Arthur W. Page

Property of AT&T Archives. Reprinted with permission of AT&T.

Birth and Education

Page was born on September 10, 1883, in Aberdeen, North Carolina, the second of four children of Willia Alice Wilson Page and Walter Hines Page. Walter Page wrote for and edited several prestigious publications, including Harper's and the Atlantic Monthly, before founding the publishing house Doubleday, Page and Company, where he served as literary editor of World's Work magazine. The Pages were Methodists and Democrats, both of which young Arthur became as well.

Arthur Page was educated at the Cambridge (Massachusetts) Latin School from 1896 to 1899 and the Lawrenceville (New Jersey) School from 1899 to 1901, and he graduated from Harvard College in 1905. At Harvard he was a member of the Hasty Pudding, two literary societies, and a Southern Club that he had organized. Although his academic career culminated in an undistinguished “gentleman's C,” he never stopped working on behalf of education, raising funds to educate African American teachers, serving on the Board of Overseers at Harvard, becoming a trustee at Columbia Teacher's College, and spearheading a corporate giving campaign for colleges and universities generally. He was honored with Doctor of Law degrees by Columbia University in 1954 and by Williams College in 1959.

Early Career

Page said he wanted to be an architect, but his father wanted him to go into the family business. While at Harvard, Arthur wrote for The Advocate, contributing almost all of the editorials published during his senior year, and he spent his summers at World's Work, proofreading and collecting pictures for the public affairs magazine. World's Work published 21 feature articles under Arthur's byline after he went there full-time in 1905.

Page began to assume more responsibility, both at home and at work. In 1911, he became managing editor. He married Mollie W. Hall of Milton, Massachusetts, on June 1, 1912. When his father went to London to serve as U.S. ambassador from 1913 to 1918, Arthur took charge of the magazine. Toward the end of World War I, Page went to France to help prepare propaganda for the Allied Expeditionary Force's Psychological Subsection. This group created leaflets on such topics as the amount of food army regulations provided for prisoners. The army dropped millions of the leaflets by airplane during the last two or three months of the war in hopes of convincing German soldiers to surrender.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading