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Nonprofit Organizations
Nonprofit organizations comprise the sector of the ecomomy referred to as the nonprofit, voluntary, or third sector. Incorporated under state law as charitable or not-for-profit corporations, these organizations are distinguished from organizations that focus on either making a profit (the private sector) or serving as an arm of government (the governmental sector). The nonprofit organization must focus on making some portion of society better or preventing it from becoming worse. As a result, nonprofit organizations provide not only welfare services but also social, educational, and cultural services. This category of organization is also called not-for-profit.
The nonprofit sector has a significant impact not only on quality of life, but also on the economy. In 2000, over $200 billion in donations from individuals, corporations, bequests, and foundations were collected to serve a variety of community needs. This sector may be the fastest-growing sector in the United States economy, with over 1.6 million nonprofit organizations in existence. With their focus on issues such as education, culture, religion, social service, environment, and health, nonprofit organizations are an important part of both the economy and community life. Involvement in such organizations has long been characteristic of American culture. Researchers such as Harvard professor Robert Putman have suggested that the number or density of such organizations is predictive of a region's economic health, governmental efficiency, personal happiness, and faith in public institutions.
Statistics indicate that the number of nonprofit organizations continues to grow, with as many as 50,000 new charities created in recent years. Times of economic growth encourage the development of nonprofit organizations. Nonprofit organizations are developed within local communities to meet specific local needs such as an animal shelter or boosters to support the local marching band. They exist along with those organizations defined as regional or national, such as the American Lung Association. Included in the nonprofit sector are hospitals, schools, museums, homeless shelters, research centers, youth groups, symphony orchestras, houses of worship, and health organizations such as the American Cancer Society and the American Heart Association.
Characteristics
State and federal laws specify the conditions under which an organization can be classified as charitable or nonprofit. These organizations must have the following four characteristics: they must be incorporated and must have a public purpose, their governance structure must preclude self-interest and private financial gain, they must be exempt from paying federal tax, and they must possess the special legal status that stipulates that gifts made to them are tax deductible. In order for that organization to be classified as tax exempt, to be eligible for tax deduction, or to be known as a 501(c)(3) organization, the United States Internal Revenue Service (IRS) Code specifies activities that are and are not permitted. Annual reports detailing the financial activity of the organization must be filed in order to maintain nonprofit status.
Although the majority of nonprofit organizations are funded through donations, sales of products can also help fund the organization, such as the annual cookie sale of the Girl Scouts. Although funding may come from major foundations, such as the Bill & Melinda Gates Foundation's support for improving health in the developing world, the United States government and state governments are also involved in funding the services of nonprofit organizations, often through grants for those specific services. Examples include local organizations such as legal services or safe visitation programs.
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- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Africa, practice of public relations in
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Confederation Europeenne des Relations Publiques (CERP)
- Europe, practice of public relations in
- Institute of Public Relations (IPR)
- International Public Relations Association
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Groups
- History
- Age of deference (end of)
- Ailes, Roger Eugene
- Antecedents of modern public relations
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Battle of the currents
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Boulwarism
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Colorado Coal Strike
- Committee on Public Information
- Crisis communications and the Tylenol poisonings
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Deontology
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Exxon and the Valdez crisis
- Fleischman, Doris Elsa
- Four-Minute Men
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Industrial barons (of the 1870s–1920s)
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Lucky Strike Green Campaign
- Muckrakers (and the age of progressivism)
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Perjury
- Plank, Betsy
- Propaganda
- Railroad industry in the 19th century
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- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Spin
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- Jargon
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- Multimedia
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- News and newsworthy
- News services
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- Op-ed
- Openness
- Opportunity and threat
- Parent/student newsletter
- Perjury
- Philanthropy
- Photo-op
- Pitch letter
- Political speech
- Portfolio
- Position and positioning
- Practice
- Press agentry
- Press kit
- Privatizing public opinion (and “publictizing” private opinion)
- Proactivity and reactivity
- Professional and professionalism
- Promotion
- Propaganda
- Psychographics
- Psychological processing
- Public affairs
- Public interest
- Public opinion and opinion leaders
- Public relations department
- Public sector
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- Publicist
- Publicity
- Publics
- Puffery
- Pyramid style
- Reach
- Reliability
- Reputation management
- Return on investment
- Risk communication
- Sampling
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- Search engine
- Segmentation
- Society
- Sound bite
- Spin
- Stakes
- Straight news
- Strain
- Strategies
- Stylebook
- Survey
- Symmetry
- Tactics
- Tag
- Target
- Third-party endorsement
- Trade associations (and Hill & Knowlton's role in)
- Trust
- Two-way and one-way communication
- Validity
- Wire service
- Management
- Media
- Organizations
- Agenda Online
- Business Wire
- Committee on Public Information
- Confederation Europeenne des Relations Publiques (CERP)
- Davis, Elmer, and the Office of War Information
- EDGAR Online
- Editor and publisher
- Federal Communications Commission
- Federal Trade Commission
- Institute for Public Relations (IPR)
- International Association of Business Communicators (IABC)
- International Public Relations Association
- Issue Management Council
- National Black Public Relations Society (NBPRS)
- National Investor Relations Institute
- PR Newswire
- PR Watch
- ProfNet
- Public Affairs Council
- Public Relations Society of America
- Public Relations Student Society of America
- Securities and Exchange Commission
- Practitioners
- Ailes, Roger Eugene
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Fleischman, Doris Elsa
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Plank, Betsy
- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Traverse-Healy, Tim
- Vail, Theodore Newton
- Relations
- Africa, practice of public relations in
- Alumni relations
- Annual community reports
- Antecedents of modern public relations
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Codes of public relations practice
- College and university public relations
- Community relations
- Confederation Europeenne des Relations Publiques (CERP)
- Consumer/customer relations
- Europe, practice of public relations in
- Functions of public relations
- Government relations
- Institute of Public Relations (IPR)
- International Public Relations Association
- Investor relations
- Labor union public relations
- Managing the corporate public relations department
- Media relations
- Minorities in public relations
- National Black Public Relations Society (NBPRS)
- Online public relations
- Postcolonialism theory and public relations
- Public relations
- Public relations agency
- Public relations department
- Public Relations Field Dynamics (PRFD)
- Public relations research
- Public Relations Society of America
- Public Relations Student Society of America
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Travel and tourism public relations
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- United States government and public relations
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- Warfare and public relations
- Women in public relations
- Reports
- Research and Analysis
- Benchmarking
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- Content analysis
- Experiment/experimental methods
- Fantasy theme analysis theory
- Focus group
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- Interview as a research tool
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- Validity
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- Accommodation: contingency theory
- Agenda-setting theory
- Apologia theory
- Attribution theory
- Chaos and complexity theory
- Co-creation of meaning theory
- Co-orientation theory
- Communitarianism
- Constructionism theory
- Contingency theory
- Critical theory
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- Decision theory
- Diffusion of innovations theory
- Discourse theory
- Dramatism and dramatism theory
- Encroachment theory
- Excellence theory
- Fantasy theme analysis theory
- Feminization theory
- Framing theory
- Game theory
- Health Belief Model
- Image restoration theory
- Impression management theory
- Information integration theory
- Intercultural communication theory
- Interpersonal communication theory
- Learning theory
- Management theory
- Motivation theory
- Narrative theory
- Network theory
- Perspectivism theory
- Persuasion theory
- Postcolonialism theory and public relations
- Power resource management theory
- Reinforcement theory
- Relationship management theory
- Rhetorical theory
- Rules theory
- Semiotics theory
- Situational theory of publics
- Social construction of reality theory
- Social exchange theory
- Social movement theory
- Spiral of silence theory
- Stakeholder theory
- Subjective expected utilities theory
- Symbolic interactionism theory
- Systems theory
- Theory of reasoned action
- Theory-based practice
- Transtheoretical model of behavior change
- Two-step flow theory
- Uncertainty reduction theory
- Uses and gratifications theory
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