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Editing
The verb edit is defined in the American Heritage Dictionary of the English Language as follows: “1a. To prepare (written material) for publication or presentation, as by correcting, revising, or adapting.… c. To modify or adapt so as to make suitable or acceptable. 2. To supervise the publication of (a magazine, for example)” (http://Dictionary.com, 2003, n.p.).
The word editor first came into use around 1712, and the French word editer was established in 1784. By 1793, the word edit was connected with the publishing process (Dictionary.com, 2003, n.p.).
Today's public relations professionals use editing in many kinds of publications, including newspapers, newsletters, annual reports, brochures, and news releases.
In his article, “Protect Your R.E.P.! Revise, Edit and Proofread,” Philip Vassallo stated that many factors are involved in the writing process, among them editing. Editing corrects for good sentence structure, proper word and grammar usage, and correct spelling of words and people's names. One way to check written documents is by reading them aloud several times for errors.
The revising process is an important part of the editing process. No document is ever final. One must revise several times to improve one's work and make it less confusing and reader-friendly. This process is sometimes time consuming, but it has great payoffs.
Stylebooks such as the The Associated Press Stylebook and Briefing on Media Law and The Elements of Style are helpful resources for editing. Both books deal with proper writing style and word usage. The importance of editing, revising and rewriting are all explained in the stylebooks. They help guide writers in the right direction by showing them a simple, comprehensive way to produce their work. With careful editing, not only is writing easy to read, but it is more widely understood.
Public relations professionals know the importance of editing. Pieces such as annual reports, brochures, and proposals all require thorough editing before the final document is printed and read by the public.
Whether the writing job is big or small, editing is necessary. Although it often requires effort and time, it is a major part of the writing and publication process. No writer can assume that his or her work is accurate and error-free on the first draft. One should always carefully read one's work and correct errors. Using multiple editors is also a good tactic.
Bibliography
- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Africa, practice of public relations in
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Confederation Europeenne des Relations Publiques (CERP)
- Europe, practice of public relations in
- Institute of Public Relations (IPR)
- International Public Relations Association
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Groups
- History
- Age of deference (end of)
- Ailes, Roger Eugene
- Antecedents of modern public relations
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Battle of the currents
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Boulwarism
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Colorado Coal Strike
- Committee on Public Information
- Crisis communications and the Tylenol poisonings
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Deontology
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Exxon and the Valdez crisis
- Fleischman, Doris Elsa
- Four-Minute Men
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Industrial barons (of the 1870s–1920s)
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Lucky Strike Green Campaign
- Muckrakers (and the age of progressivism)
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Perjury
- Plank, Betsy
- Propaganda
- Railroad industry in the 19th century
- Regulated monopolies
- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Spin
- Traverse-Healy, Tim
- Jargon
- Actuality
- Advance
- Backgrounder
- Beat
- Benchmarking
- Bio
- Bridge
- Byline
- Campaign
- Caption/cutline
- Chat
- Clip (news clip) and clipping services
- Co-optation
- Collateral
- Communitarianism
- Control
- Copy
- Credits
- Culture
- De-positioning
- Deadline
- Dialogue
- Differentiation
- Direct mail
- Discussion board
- Doublespeak
- Editing
- Editorial
- Endorsement
- Environmental scanning
- Event
- Fact sheet
- FAQs
- Feature
- Flack
- Flame
- Flier
- Focus group
- Font
- Frame
- Freelance writers
- Fundraising
- Gatekeepers
- Ghostwriting
- Goals
- Goodwill
- Graphics
- Gross impressions
- Hearing
- Hold and Hold for release
- Home page
- Hotline
- Human interest
- Hyperlink
- Identification
- Image
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- Infomercial
- Internship
- Issues management
- Layout
- Legitimacy and legitimacy gap
- Lobbying
- Localize
- Logo
- Market share
- Mean and median
- Measuring/measures
- Media calls
- Media conferences
- Media effects
- Media relations
- Media release
- Mentoring
- Mission and vision statements
- Multimedia
- Narrowcasting/broadcasting
- News and newsworthy
- News services
- News story
- Newsletter
- Op-ed
- Openness
- Opportunity and threat
- Parent/student newsletter
- Perjury
- Philanthropy
- Photo-op
- Pitch letter
- Political speech
- Portfolio
- Position and positioning
- Practice
- Press agentry
- Press kit
- Privatizing public opinion (and “publictizing” private opinion)
- Proactivity and reactivity
- Professional and professionalism
- Promotion
- Propaganda
- Psychographics
- Psychological processing
- Public affairs
- Public interest
- Public opinion and opinion leaders
- Public relations department
- Public sector
- Public service announcements (PSAs)
- Publicist
- Publicity
- Publics
- Puffery
- Pyramid style
- Reach
- Reliability
- Reputation management
- Return on investment
- Risk communication
- Sampling
- Scales
- Search engine
- Segmentation
- Society
- Sound bite
- Spin
- Stakes
- Straight news
- Strain
- Strategies
- Stylebook
- Survey
- Symmetry
- Tactics
- Tag
- Target
- Third-party endorsement
- Trade associations (and Hill & Knowlton's role in)
- Trust
- Two-way and one-way communication
- Validity
- Wire service
- Management
- Media
- Organizations
- Agenda Online
- Business Wire
- Committee on Public Information
- Confederation Europeenne des Relations Publiques (CERP)
- Davis, Elmer, and the Office of War Information
- EDGAR Online
- Editor and publisher
- Federal Communications Commission
- Federal Trade Commission
- Institute for Public Relations (IPR)
- International Association of Business Communicators (IABC)
- International Public Relations Association
- Issue Management Council
- National Black Public Relations Society (NBPRS)
- National Investor Relations Institute
- PR Newswire
- PR Watch
- ProfNet
- Public Affairs Council
- Public Relations Society of America
- Public Relations Student Society of America
- Securities and Exchange Commission
- Practitioners
- Ailes, Roger Eugene
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Fleischman, Doris Elsa
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Plank, Betsy
- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Traverse-Healy, Tim
- Vail, Theodore Newton
- Relations
- Africa, practice of public relations in
- Alumni relations
- Annual community reports
- Antecedents of modern public relations
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Codes of public relations practice
- College and university public relations
- Community relations
- Confederation Europeenne des Relations Publiques (CERP)
- Consumer/customer relations
- Europe, practice of public relations in
- Functions of public relations
- Government relations
- Institute of Public Relations (IPR)
- International Public Relations Association
- Investor relations
- Labor union public relations
- Managing the corporate public relations department
- Media relations
- Minorities in public relations
- National Black Public Relations Society (NBPRS)
- Online public relations
- Postcolonialism theory and public relations
- Public relations
- Public relations agency
- Public relations department
- Public Relations Field Dynamics (PRFD)
- Public relations research
- Public Relations Society of America
- Public Relations Student Society of America
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Travel and tourism public relations
- United Kingdom, practice of public relations in
- United States government and public relations
- Voter and constituent relations
- Warfare and public relations
- Women in public relations
- Reports
- Research and Analysis
- Benchmarking
- Case study
- Content analysis
- Experiment/experimental methods
- Fantasy theme analysis theory
- Focus group
- Formative research
- Interview as a research tool
- Process research
- Public relations research
- Qualitative research
- Quantitative research
- Reliability
- Research goals
- Sampling
- Scales
- Situation analysis
- Statistical analysis
- Survey
- Validity
- Theories and Models
- Accommodation: contingency theory
- Agenda-setting theory
- Apologia theory
- Attribution theory
- Chaos and complexity theory
- Co-creation of meaning theory
- Co-orientation theory
- Communitarianism
- Constructionism theory
- Contingency theory
- Critical theory
- Cultivation theory
- Decision theory
- Diffusion of innovations theory
- Discourse theory
- Dramatism and dramatism theory
- Encroachment theory
- Excellence theory
- Fantasy theme analysis theory
- Feminization theory
- Framing theory
- Game theory
- Health Belief Model
- Image restoration theory
- Impression management theory
- Information integration theory
- Intercultural communication theory
- Interpersonal communication theory
- Learning theory
- Management theory
- Motivation theory
- Narrative theory
- Network theory
- Perspectivism theory
- Persuasion theory
- Postcolonialism theory and public relations
- Power resource management theory
- Reinforcement theory
- Relationship management theory
- Rhetorical theory
- Rules theory
- Semiotics theory
- Situational theory of publics
- Social construction of reality theory
- Social exchange theory
- Social movement theory
- Spiral of silence theory
- Stakeholder theory
- Subjective expected utilities theory
- Symbolic interactionism theory
- Systems theory
- Theory of reasoned action
- Theory-based practice
- Transtheoretical model of behavior change
- Two-step flow theory
- Uncertainty reduction theory
- Uses and gratifications theory
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