Codes of Public Relations Practice

Codes of public relations practice are formalized statements of professional obligations, standards, norms, and conduct adopted by the professional associations of public relations. One of the first initiatives of the Public Relations Society of American (PRSA), founded in 1948, was to establish an ethical code of practice for its members. The desired outcome of this code was to establish clear standards for practitioners, clarify these standards to management, and to distinguish public relations professionals from those who engage in deceptive and unethical promotion. The importance of such codes has not diminished over the past five decades. A survey conducted by ...