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Codes of Ethics
A code of ethics is a formal statement of conduct or a set of rules, standards, or guidelines for appropriate member behavior that has been adopted by an organization or professional association. Ethical codes have been popular in organizations since at least the 1970s. Codes of ethics were originally created by many organizations and professional associations in the 1950s and 1960s in response to specific ethical wrongdoings. Some were even mandated by the courts as part of larger legal settlements. Other professional codes of conduct, such as the Hippocratic Oath in medicine, have ancient origins. Codes have become very common, with essentially all major organizations and professional associations having some formal statement regarding ethics and values.
Ethical codes take a variety of forms. Some are very specific legalistic documents with a mechanism for enforcement and signature pages requiring that the employee explicitly agree to abide by the code. Others are very general statements of values or principles that the organization or association aspires to with no specific enforcement provisions. Some codes include vignettes or cases to illustrate ethical conduct. Statements of core values or mission statements sometimes serve as the organization's formal declaration of ethics. Many organizations will have both general mission statements and specific codes of ethics. Codes are typically distributed to members of the organization, may be posted on Web sites, and in some cases, are prominently displayed throughout the organization. Codes are often formally adopted by the organization's board of directors or the professional association's legislative or executive body.
Codes also serve a variety of functions, including protecting the organization from legal liability, constraining and focusing employee behavior, limiting unethical conduct, assessing and judging member behavior, and enhancing the image and reputation of an organization or professional group. In the latter sense, ethical codes themselves may serve an issue management, image restoration, or public relations function. In addition, codes also help communicate value positions and ethical standards to stakeholders and facilitate discussions regarding appropriate organizational or professional ethics and values. In this way, codes are often the most important and explicit means whereby organizational and professional values are communicated. It is relatively common, for example, for all new employees to receive copies of ethical codes. Some organizations train new employees in the ethics code and use codes to socialize members into the organization's culture. Codes and ethics programs are related to improved ethical climate and are particularly important during times of uncertainty, transition, and even crisis.
Ethical codes and guidelines function in part by explicitly clarifying issues of responsibility and accountability. Many corporate codes are also designed to clarify issues of conflict of interest, loyalty, and obligations. Some provide checklists of questions to answer in making ethical decisions. Many of the more legalistic corporate codes require that employees sign a legally binding affidavit indicating that they have read and agree to abide by the code. Some organizations have established ethics officers or committees responsible for both promoting the code and enforcing its standards. Many organizations also use their codes or ethical guidelines to foster broader conversations about ethics and values. Richard L. Johannesen (2002) suggested that codes serve an argumentative function, “to stimulate public and professional scrutiny of major ethical issues” (p. 201). Many codes, for example, discuss the value of a good or ethical reputation and encourage members to interact in a professional and responsible manner with external stakeholders. Ethical codes and value statements, however, should not be seen as panaceas for ethical communication in organizations or among professionals. Enron had an extensive ethics code that included explicit provisions about ethical communication. The code was posted on the company Web site and often quoted by senior executives. The Enron code obviously failed to prevent fundamental ethical misconduct.
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- Crisis Communication and Management
- Cyberspace
- Ethics
- Global Public Relations
- Africa, practice of public relations in
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Confederation Europeenne des Relations Publiques (CERP)
- Europe, practice of public relations in
- Institute of Public Relations (IPR)
- International Public Relations Association
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Groups
- History
- Age of deference (end of)
- Ailes, Roger Eugene
- Antecedents of modern public relations
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Battle of the currents
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Boulwarism
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Colorado Coal Strike
- Committee on Public Information
- Crisis communications and the Tylenol poisonings
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Deontology
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Exxon and the Valdez crisis
- Fleischman, Doris Elsa
- Four-Minute Men
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Industrial barons (of the 1870s–1920s)
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Lucky Strike Green Campaign
- Muckrakers (and the age of progressivism)
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Perjury
- Plank, Betsy
- Propaganda
- Railroad industry in the 19th century
- Regulated monopolies
- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Spin
- Traverse-Healy, Tim
- Jargon
- Actuality
- Advance
- Backgrounder
- Beat
- Benchmarking
- Bio
- Bridge
- Byline
- Campaign
- Caption/cutline
- Chat
- Clip (news clip) and clipping services
- Co-optation
- Collateral
- Communitarianism
- Control
- Copy
- Credits
- Culture
- De-positioning
- Deadline
- Dialogue
- Differentiation
- Direct mail
- Discussion board
- Doublespeak
- Editing
- Editorial
- Endorsement
- Environmental scanning
- Event
- Fact sheet
- FAQs
- Feature
- Flack
- Flame
- Flier
- Focus group
- Font
- Frame
- Freelance writers
- Fundraising
- Gatekeepers
- Ghostwriting
- Goals
- Goodwill
- Graphics
- Gross impressions
- Hearing
- Hold and Hold for release
- Home page
- Hotline
- Human interest
- Hyperlink
- Identification
- Image
- Impressions
- Infomercial
- Internship
- Issues management
- Layout
- Legitimacy and legitimacy gap
- Lobbying
- Localize
- Logo
- Market share
- Mean and median
- Measuring/measures
- Media calls
- Media conferences
- Media effects
- Media relations
- Media release
- Mentoring
- Mission and vision statements
- Multimedia
- Narrowcasting/broadcasting
- News and newsworthy
- News services
- News story
- Newsletter
- Op-ed
- Openness
- Opportunity and threat
- Parent/student newsletter
- Perjury
- Philanthropy
- Photo-op
- Pitch letter
- Political speech
- Portfolio
- Position and positioning
- Practice
- Press agentry
- Press kit
- Privatizing public opinion (and “publictizing” private opinion)
- Proactivity and reactivity
- Professional and professionalism
- Promotion
- Propaganda
- Psychographics
- Psychological processing
- Public affairs
- Public interest
- Public opinion and opinion leaders
- Public relations department
- Public sector
- Public service announcements (PSAs)
- Publicist
- Publicity
- Publics
- Puffery
- Pyramid style
- Reach
- Reliability
- Reputation management
- Return on investment
- Risk communication
- Sampling
- Scales
- Search engine
- Segmentation
- Society
- Sound bite
- Spin
- Stakes
- Straight news
- Strain
- Strategies
- Stylebook
- Survey
- Symmetry
- Tactics
- Tag
- Target
- Third-party endorsement
- Trade associations (and Hill & Knowlton's role in)
- Trust
- Two-way and one-way communication
- Validity
- Wire service
- Management
- Media
- Organizations
- Agenda Online
- Business Wire
- Committee on Public Information
- Confederation Europeenne des Relations Publiques (CERP)
- Davis, Elmer, and the Office of War Information
- EDGAR Online
- Editor and publisher
- Federal Communications Commission
- Federal Trade Commission
- Institute for Public Relations (IPR)
- International Association of Business Communicators (IABC)
- International Public Relations Association
- Issue Management Council
- National Black Public Relations Society (NBPRS)
- National Investor Relations Institute
- PR Newswire
- PR Watch
- ProfNet
- Public Affairs Council
- Public Relations Society of America
- Public Relations Student Society of America
- Securities and Exchange Commission
- Practitioners
- Ailes, Roger Eugene
- Baker, Joseph Varney
- Barkelew, Ann H.
- Barnum, P. T.
- Baxter, Leone, and Whitaker, Clem
- Beeman, Alice L.
- Berlowe, Phyllis
- Bernays, Edward
- Black, Sam
- Block, Ed
- Bogart, Judith S.
- Burson, Harold
- Byoir, Carl
- Chase, W. Howard
- Cutlip, Scott M.
- Davis, Elmer, and the Office of War Information
- Drobis, David
- Druckenmiller, Robert T.
- Dudley, Pendleton
- Ellsworth, James Drummond
- Epley, Joe
- Fleischman, Doris Elsa
- Frede, Ralph E.
- Golin, Al
- Gregg, Dorothy
- Griswold, Denny
- Hammond, George
- Hill, John Wiley
- Hood, Caroline
- Hoog, Thomas W.
- Howlett, E. Roxie
- Hunter, Barbara W.
- Insull, Samuel
- Jaffe, Lee K.
- Kaiser, Inez Y.
- Kassewitz, Ruth B.
- Kendrix, Moss
- Laurie, Marilyn
- Lee, Ivy
- Lesly, Phillip
- Lobsenz, Amelia
- Newsom, Earl
- Oeckl, Albert
- Page, Arthur W.
- Parke, Isobel
- Parker, George
- Penney, Pat
- Plank, Betsy
- Roberts, Rosalee A.
- Ross, Thomas J. “Tommy”
- Schoonover, Jean
- Smith, Rea
- Sonnenberg, Ben
- Traverse-Healy, Tim
- Vail, Theodore Newton
- Relations
- Africa, practice of public relations in
- Alumni relations
- Annual community reports
- Antecedents of modern public relations
- Asia, practice of public relations in
- Australia and New Zealand, practice of public relations in
- Canada, practice of public relations in
- Codes of public relations practice
- College and university public relations
- Community relations
- Confederation Europeenne des Relations Publiques (CERP)
- Consumer/customer relations
- Europe, practice of public relations in
- Functions of public relations
- Government relations
- Institute of Public Relations (IPR)
- International Public Relations Association
- Investor relations
- Labor union public relations
- Managing the corporate public relations department
- Media relations
- Minorities in public relations
- National Black Public Relations Society (NBPRS)
- Online public relations
- Postcolonialism theory and public relations
- Public relations
- Public relations agency
- Public relations department
- Public Relations Field Dynamics (PRFD)
- Public relations research
- Public Relations Society of America
- Public Relations Student Society of America
- South Africa, practice of public relations in
- Sweden, practice of public relations in
- Travel and tourism public relations
- United Kingdom, practice of public relations in
- United States government and public relations
- Voter and constituent relations
- Warfare and public relations
- Women in public relations
- Reports
- Research and Analysis
- Benchmarking
- Case study
- Content analysis
- Experiment/experimental methods
- Fantasy theme analysis theory
- Focus group
- Formative research
- Interview as a research tool
- Process research
- Public relations research
- Qualitative research
- Quantitative research
- Reliability
- Research goals
- Sampling
- Scales
- Situation analysis
- Statistical analysis
- Survey
- Validity
- Theories and Models
- Accommodation: contingency theory
- Agenda-setting theory
- Apologia theory
- Attribution theory
- Chaos and complexity theory
- Co-creation of meaning theory
- Co-orientation theory
- Communitarianism
- Constructionism theory
- Contingency theory
- Critical theory
- Cultivation theory
- Decision theory
- Diffusion of innovations theory
- Discourse theory
- Dramatism and dramatism theory
- Encroachment theory
- Excellence theory
- Fantasy theme analysis theory
- Feminization theory
- Framing theory
- Game theory
- Health Belief Model
- Image restoration theory
- Impression management theory
- Information integration theory
- Intercultural communication theory
- Interpersonal communication theory
- Learning theory
- Management theory
- Motivation theory
- Narrative theory
- Network theory
- Perspectivism theory
- Persuasion theory
- Postcolonialism theory and public relations
- Power resource management theory
- Reinforcement theory
- Relationship management theory
- Rhetorical theory
- Rules theory
- Semiotics theory
- Situational theory of publics
- Social construction of reality theory
- Social exchange theory
- Social movement theory
- Spiral of silence theory
- Stakeholder theory
- Subjective expected utilities theory
- Symbolic interactionism theory
- Systems theory
- Theory of reasoned action
- Theory-based practice
- Transtheoretical model of behavior change
- Two-step flow theory
- Uncertainty reduction theory
- Uses and gratifications theory
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