Skip to main content icon/video/no-internet

Introduction

The verb to scale means ‘to arrange in a graduated series’ (Webster's, 1961). Multidimensional scaling means arranging people (or objects) in two or more graduated series. A personality inventory may measure adults on their extroversion and conventionalism, thus yielding two graduated series: extroversion and conventionalism. Each graduated series is a dimension. Hence the term multidimensional scaling.

A scaling model is a statistical function expressing the relationship between location on a psychological dimension, X, and a behavioural response B: B = f(X). The dimension might be psychological extroversion. The behaviour might involve reacting to the statement ‘I like loud parties’ by choosing one of two responses: ‘True of me’; or ‘Not true of me’. The scaling model would express the probability of choosing the response ‘True of me’ as a function of extroversion.

If a good scaling model can be found, dimension X can be measured by observing the behaviour and then computing X: X = f-1 (B). The score X then constitutes our measurement. When the behaviour is a response to a test item, then the scaling model is called an item response theory (see entry on ‘Items Response Theory: Models and Features’).

If the behaviour is a function of two or more dimensions, the scaling model is said to be multidimensional. B becomes a vector of behaviours and X becomes a vector of measurements along two or more dimensions. After observing the several behaviours in vector B, the measurements along the dimensions can be taken by computing X = f-1(B).

Multidimensional assessment methods fall into two categories, semi- and fully multidimensional. Fully multidimensional assessments are multidimensional in three respects. First, they employ complex tasks, each of which is a function of more than one dimension. Second, they employ multidimensional scaling models. Third, they yield a description of people (or objects) along two or more dimensions. Semi-multidimensional methods are multidimensional only in the last of these three respects. In what follows, semi- and fully multidimensional methods are discussed. Within the semi- and fully multidimensional sections, methods designed primarily for measuring attributes of people and methods for measuring perceptions of stimuli are considered separately.

Semi-Multidimensional Methods

Tests Measuring Individual Differences

A semi-multidimensional technique derives a multidimensional measurement of a person (or object) from multiple, unidimensional behaviours. Imagine a test battery containing reading and mathematics items. B1 and B2 are responses to reading items; B3 and B4 are responses to the mathematics items. Let XR and XM be variables representing the reading and mathematics achievement dimensions. In a semi-multidimensional technique, it might be assumed that B1 = f1(XR), B2 = f2(XR), B3 = f3(XM), and B4 = f4(XM). The set of behaviours measuring reading and the set of responses measuring mathematics are mutually exclusive sets. Because the responses and the scaling model are unidimensional, the method is only semi-multidimensional even though it yields reading and mathematics scores.

Many cognitive and achievement test batteries called ‘multidimensional’ are, in fact, semi-multidimensional, because they employ several sets of unidimensional test items that, in combination, form a multidimensional description of the test taker.

Measuring Perceptions of Stimuli

Multiattribute scaling is a term sometimes used to describe semi-multidimensional methods for assessing perceptions of stimuli (Ward & Newman, 1982; Baird & Noma, 1978). In multiattribute scaling, the psychologist begins by delineating the stimulus dimensions to be measured. A marketing researcher studying pizzas might list three dimensions: taste, texture, and appearance. The researcher might ask pizza consumers to rate taste, texture, and appearance on 5-point scales where 1 = very unappealing and 5 = very appealing. Taken together, these three unidimensional ratings of taste, texture, and appearance would constitute a semi-multidimensional description of the pizzas.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading