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Introduction

Creativity is usually defined as the capacity to generate ideas that are jointly original and adaptive. Original ideas are those that have a low statistical likelihood of occurring in the population, whereas adaptive ideas are those that satisfy certain scientific, aesthetic, or practical criteria. An idea that is original but maladaptive is more likely to be considered a sign of mental disturbance than creativity, while an idea that is adaptive but unoriginal will be dismissed as mundane or perfunctory rather than creative. Although almost universal consensus exists on this abstract definition of the phenomenon, much less agreement is apparent regarding how best to translate this definition into concrete instruments or tests.

Tests

Psychologists wishing to assess individual differences in creativity have a tremendous range of instruments to choose from. Therefore, before investigators can settle on any single test or battery of tests, it is first necessary that they address four major questions:

  • What is the age of the target population? Some measures are specifically designed for school-age populations, whether children or adolescents, whereas other measures are targeted at adult populations.
  • Which domain of creativity is to be assessed? Not only may creativity in the arts differ substantially from creativity in the sciences, but also there may appear significant contrasts within specific arts (e.g. music vs. literature) or sciences (e.g. mathematics vs. invention).
  • What is the magnitude of creativity to be evaluated? At one extreme is everyday problem-solving ability (‘little c’ creativity) where at the other extreme is eminent creativity that earns awards and honours appropriate to the domain (‘Big C’ Creativity, or genius).
  • Which manifestation of creativity is to be targeted? That is, the investigator must decide whether creativity manifests itself primarily as a product, a process, or a person. Some instruments postulate that creativity takes the form of a concrete product, others assume that creativity involves a particular type of cognitive process, while still others posit that creativity entails a personal disposition of some kind.

Of these four questions, it is the last that is perhaps the most crucial. Assessment strategies differ dramatically depending on whether creativity is best manifested as a product, process, or person. As a consequence, the description of creativity measures that follows will be divided into three subsections.

Product Measures

Ultimately, a creative idea should take some concrete form, such as a poem, story, painting, or design. Hence, one obvious approach to creativity assessment is to measure the quantity or quality of productive output. A case in point is the Consensual Assessment Technique devised by Amabile (1982). Here a research participant is asked to make some product, such as a collage or a poem, which is then assessed by an independent set of experts. This technique has proven especially useful in laboratory experiments on the social circumstances that are most likely to favour creative behaviour. However, this approach has at least two disadvantages. First, the creativity of an individual is decided according to performance on a single task. Second, the assessment is based on a task that may not be representative of the domain in which the individual is most creative. For instance, a creative writer will not necessarily do well on a task in the visual arts, such as making collages.

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