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Identity control theory (ICT) focuses on the nature of people's identities (who people are) and the relationship of these identities to people's behavior. It also focuses on how people's behavior is an outcome of the meanings people attach to the world around them. People not only name and classify the world but also label each other and themselves in terms of the positions they occupy in society, organizations, and groups. Each of these self-labels represents an identity, which is a set of meanings a person uses to define him- or herself as a group member (e.g., American), as a role occupant (e.g., student), or as a unique individual (e.g., honest). Moreover, the social structure is a combination of the many role and group positions people hold in society, and these positions carry behavioral expectations that people internalize as their identities.

Each identity is made up of both meanings shared by members of society and each individual's own meanings for him- or herself. The shared meanings allow others in society to understand the identity a person is enacting in a situation, while the idiosyncratic aspect of an identity allows a person to enact the identity uniquely. In addition, people possess multiple identities, each of which is linked to the social structure through these shared meanings and expectations. It is therefore through their identities that people are intimately tied to the social structure.

Meaning

Central to ICT is the concept of meaning around which identities are formed. What does it mean to be a “father” or “son”? What does it mean to be an “American”? An identity is a set of meanings applied to the self as a unique individual (e.g., honest), in a social role (e.g., student), or as a member of a social group (e.g., American); together, these meanings define who one is. In ICT, meaning is a response to a stimulus in the situation. In other words, a stimulus in a situation evokes meaning in an individual. A stimulus becomes a symbol when it evokes the same meaning in different people. When people have the same response to a stimulus, they understand each other through this shared meaning.

For example, thinking about oneself as a student (stimulus) calls up a set of responses (meanings) similar to those called up in others who understand what it means to be a student. These responses define what it means to be a student—for example, being studious, responsible, or social. These common responses lead to common expectations and understandings about what a student is, what a student does, how a student relates to a professor, and the position of a student in the university.

Control of Perceptions

Each identity is a control system with four components: an identity standard, perceptions, a comparator, and behavioral output. The identity standard is the set of meanings defining a given identity. Input perceptions are of meanings in a situation that are relevant to an identity (mostly feedback from others about how a person is coming across in the situation). The comparator is a mechanism that compares the perceived meanings with the meanings in the identity standard and outputs any difference as an error or discrepancy. Behavioral output is a function of the discrepancy. In any given situation, people enact behavior that conveys meanings consistent with their identity meanings but modified by the discrepancy. If people perceive that how they are coming across in the situation (meaning) is congruent with the meanings in their identity standard, the discrepancy is zero and people continue to do what they have been doing. If there is a disturbance to the meanings in the situation and the discrepancy is not zero, people feel distress and change their behavior to counteract the disturbance and reduce the discrepancy toward zero. By changing their behavior, people change meanings in the situation. These altered meanings are perceived and again compared to the meanings in the identity standard. In this way, each identity is a control system that controls perceptions to match meanings in the identity standard.

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