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Ambivalent sexism, a subtle but effective method of keeping the gender equality gap from shrinking, contains two complementary belief systems about women that have the contrasting valences of subjective benevolence and hostility. Benevolent sexism masks the more overt hostile sexism by giving seemingly caring reasons for discriminatory behaviors toward women. Thus, ambivalent sexism can be a difficult prejudice to root out.

Historical conceptions of sexism assume the hostile belief that women are inferior to men and unfit for positions of leadership, especially those involving power over men. In this view, women who adhere to traditional roles are undervalued and viewed with contempt, while those who challenge such ascribed codes of behavior are resented as overstepping natural and cultural boundaries. While this notion of sexism has prevailed for a long period of time, a more recent conceptualization reveals that traditional beliefs about women may be more complicated than previously assumed.

Rather than depicting women in only openly hostile ways, more recent depictions show that most people (both men and women alike) tend to hold dual conceptions about women: benevolent and hostile sexism. Acting together, these aspects of ambivalent sexism reward women for avoiding situations that make them seem nonfeminine and for choosing situations that make them seem feminine. Or, as Glick and Fiske have described, the two components act as “carrot and stick” to encourage women to “remain in their place.” Women receive rewards (i.e., the carrot) when they follow the rules, but are punished (i.e., receive the stick) when they do not.

Components

Hostile sexism is the belief that women are by nature inferior and thus unfit for and incapable of holding positions of authority, especially over men. Hostile sexists tend to see a power struggle between the sexes and express resentment of women for manipulating men—whether by bludgeoning men with “feminist demands” or controlling men through sexual seduction. Accordingly, hostile sexists (both men and women) may experience anger toward “feminist” women who challenge prescribed gender roles and/or shirk “their moral and biological duty” of acting as a subordinate to a presumably stronger male counterpart. Because laws, organizational policies, and norms of social desirability often serve to protect women, expressions of hostile sexism may have diminished in recent years.

Benevolent sexism also works against the promotion of women as equals, but in a very different way. This construct idealizes women as mothers, wives, and caregivers. In addition, benevolent sexism assumes that women both have a purity that men do not and also need protection, as they are too weak and good to defend themselves against those who might otherwise do them wrong. Rather than lowering the status of women by directly characterizing them as less competent, benevolent sexism subtly reinforces the idea that women are more fragile and should be protected and provided for by men. In return, women are expected to confine themselves to a social sphere in which they can nurture the next generation, serve as counterparts to their adoring husbands, and create comfortable homes.

Hostile and benevolent sexism work to balance each other and together function (more effectively than hostility would alone) to relegate women to a second-class status. Benevolent sexism may be more palatable to most people (especially women) than hostile sexism because it appears to reflect good intentions rather than antagonism. That is, women who allow themselves to be patronized reap some benefits and earn the adoration of their male protectors, while women who do not conform to the model are subjected to the negative consequences provided by hostile sexism, including censure, hate, and resentment.

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