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Power, Cognition, And Behavior

Being in a powerful or a powerless social position has a fundamental impact on the way individuals perceive others, how they make judgments, and how they behave. Individuals who control others often pay less attention to their subordinates, act more quickly, prioritize more, more easily attain desired outcomes, and behave in more extreme ways as compared to individuals who do not possess power. These tendencies occur even in contexts that are seemingly unrelated to the bases of their power holding. For example, having power in an organizational context affects social perception, decision making, and behavior in other contexts outside the organization. Studies in which participants are randomly assigned to powerful and powerless roles in the laboratory demonstrate that power directly affects basic cognitive processes and the individual's mind-set.

The effects of power on judgment and behavior derive from the ways power affects information processing. Power increases the ability to process information selectively by treating some information as relevant and other as irrelevant, as well as the ability to process information flexibly to meet situational demands. Compared to powerless individuals, powerful individuals change their focus of attention more in response to the context. These effects are associated with the greater freedom to act at will and the lesser constraints that powerful individuals experience. This entry discusses the effects of power on basic cognition and then examines the ways in which various styles of processing information can affect behavior.

Power Affects Basic Cognition

We are surrounded by information. To be able to respond to the environment and pursue our goals we process some information more extensively than other information. This phenomenon, called selective attention, enables reasoning, perception, and action. What exactly we pay attention to is determined on a moment-to-moment basis and depends on our desires, expectancies, needs, and goals, as well as on the characteristics of the environment itself.

A central feature of power is that it directly affects attention, enhancing the ability to process information selectively. This feature was demonstrated by Ana Guinote in a series of laboratory studies in which participants were randomly assigned to powerful roles (i.e., roles that required them to evaluate others and determine how much others earn) or powerless roles (i.e., roles that required participants to perform tasks and be evaluated by others) and performed cognitive tasks. In comparison to those who were assigned to powerless roles, participants assigned to powerful roles more easily focused attention on the central features of an object or a scene and ignored detail and peripheral information such as the surroundings of the object. For example, using the framed line test, developed by Shinobu Kitayama and his colleagues, participants were asked to observe a square frame with a vertical line inside the square, and then to draw a line in a blank square frame, usually of a different size. When the task was to draw a line that had exactly the same length as the line that they originally saw, participants assigned to a powerful role made fewer errors than participants assigned to a powerless role. Participants assigned to a powerful role were therefore better able to ignore the background of the line than could participants assigned to a powerless role. However, when the task was to draw a proportionate line in a blank square frame, that is, a line that was in the same proportion to the size of the blank square frame as the sample line was to the size of the sample square frame, powerful and powerless participants were equally as accurate, and no differences in their performance emerged. Powerful participants can therefore ignore or take into account background and detail information depending on the situation, whereas powerless participants cannot ignore this information, even when the task requires that they do so. Another task that found greater distractibility in powerless individuals required participants to identify on a computer screen whether common objects were upright or inverted. All objects had handles, which was irrelevant to the task at hand. In this task, powerless participants showed delays in their responses when irrelevant information (such as the handles of the object) distracted them from their deliberative responses. Powerful participants showed know such delays.

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